In the first day of sales iPad Air authoritative experts from research firm Piper Jaffray conducted a survey among buyers of the new gadget in order to identify those who first bought the tablet from Apple. According to the portal MacRumors, this time the number of “pioneers” in the U.S. has fallen to 25% of the total number of buyers, whereas a year ago they accounted for nearly half of all who want to buy iPad.
However, only 18% of buyers of iPad Air , who had previously been Tablets Apple, will continue to use their old devices. According to analysts, mostly owners of iPad mini – they consider it a great addition to the “big» iPad, so choose both gadget depending on situations. For example, in the same plane to watch movies on the 9.7-inch screen is much more convenient.
Also, experts were able to calculate the cycle updates gadget that many buyers consider the best iPad – 23 months, or almost two years. It is quite obvious, because not everyone can afford to upgrade the tablet each year, and Apple, as a rule, use it for serious updates biennial cycle. However, for the other devices on the market, the figure is 30 months.
94% of American shoppers iPad Air to users of iPhone, which once again proves the benefits of ecosystem Apple. Owners want to sell gadgets all their potential, so they prefer not to choose solutions from other vendors.
iPad Air in the top configuration (capacity of 128 GB) is surprisingly proved to be quite popular, despite the high price of the tablet. According to analysts, every fifth buyer iPad in the U.S. chooses its most senior version.
One expert Piper Jaffray believes that the decline in the popularity of iPad tablet owners of other manufacturers due to a sharp decrease in the number of the latter in recent years. Since most people in the U.S. are choosing exactly iPad, the U.S. market came close to its saturation.
Since the start of sales of iPad Air has been three days, but no site Apple, nor ordinary consumers do not report the deficiency or tablets kilometer-long queues in front of retail stores of the corporation. It is possible that in Cupertino do not want to report the sales of iPad Air for the first weekend.
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