The origins of the company come from America, and were there that made a name for Motorola. Initially, the company developed the radios and radio stations; they were especially popular during the Second World War. Soon after the war ended, began the era of the automobile, a lot of cars were equipped with radios of the company, which is worth noting, in contrast to its competitors could work without the ignition. Subsequent years, the company has focused on working with cellular communication.
Already in 1983 appeared on the market the first mobile phone company – Motorola DynaTAC 8000X, which is a breakthrough in this area. The first call from the device was manufactured in 1973. On the phone you can talk only 35 minutes, he maintained contacts 30 and six hours, but charge the device as much as 10 hours, which is quite crazy by today’s standards. Phone weighed just 800 grams. Why all? Simply because when mobile phones were used only in cars, and they weighed about 14 pounds. Cost mobile phone by today’s standards quite a lot – $ 3,995.
Further, the market appears similar devices from other manufacturers, including Nokia, but in 1996, Motorola introduced the world to the first phone-clamshell Motorola StarTAC, such a concept held in the next ten years, many manufacturers. The price of the phone is about 1000 US dollars. The key features of the phone has support for CMC-messages, support for 2800 contacts.
Another key telephone company became a Motorola Razr V3. More than 130 million devices were discharged during the period from 2004 to 2006, it made him the best-selling clamshells in the history of the industry. In those days it was popular at iPhone. He was considered a benchmark in design, technology; it was a breakthrough for consumers.
In 2008, Motorola introduced the audience Motorola Aura, which was the most unusual and beautiful phone. Yes, in the past we have already met a similar form factor, but now it’s not just a square screen, described a circular frame, and a full round display. Today, many wonder how it was possible to create a round display in the Moto 360 and LG G Watch R, as you see, back in 2008, Motorola is one of the first to implement such an idea. Note the fact that the phone was not cheap, its price at the start of sales in Russia amounted to about 70 thousand rubles, that is, he did not initially positioned as a mass. This was the solution for business, for people who want to combine the watch and phone in one mechanism.
Razr V3 was the last successful regular phone companies, because in the future the era of Android-devices, the era of smartphones. During normal phone manufacturers do not twist arms and designers are allowed to sell them all the most unusual things, and the Motorola CLIQ became an adapter when the producers would try to experiment with the design and dimensions, CLIQ – the first and probably one of the most unusual Android-smartphone company . However, not many Russian consumers have met times of transition Motorola, because by the time she was gone from the Russian market. Next in line were the various smart phones running on Android 2.3, which is a bright representative of Atrix.
However, after some time the market goes one of the most popular devices companies – Motorola Razr XT910. With the release of the Motorola devices try to make it a kind of premium solution, because then Kevlar body thickness of only 7.1 mm rarely to be found in the market. Of the benefits devaysa: interesting enough shell, nice design. Live smart phone really looks and feels very nice. After it appeared on the market many such devices companies, including Motorola Rarz M, Razr I, who had displays “from the frame to frame.” Along with the new style of the company began to use new technologies, including AMOLED-display with PenTile, which spoils the overall picture of smartphones.
However, with the Moto X in 2013, Motorola, we can say, has created a new line of their devices. Moto-line is markedly different from all previous devices company. They are distinguished and design, and overall style. And, perhaps, Moto – is a smooth transition to the new style of the company. Perhaps in the future we will not be able to see the signature clock widgets on the desktop, because the Motorola recently committed to making its USB mass, with which they previously were not, and did not affect the market for mobile devices. Motorola buying mostly fans of the company, but whether it needs such a policy? After all, it does not give the right of income, it is necessary to adopt new views; Motorola understands this, so I decided to create a new line, which now can be called basic. A Razr-line device, which at one time raised the popularity of the company, has outlived its usefulness, but do not be so sure that Motorola will forget about their roots, most likely, the company will produce Razr-model, but not in such numbers, as before.
However, with the release of Moto Maxx everything has become quite controversial. After Moto – is a line of very different devices in style and Droid Turbo, the international version of which is called Moto Maxx, does not fit into the overall style of the model range and the objective would be to create or continue a separate line Razr-devices.
Summing up, I want to wish success Motorola Mobility, because very few on the market today such companies. There are, of course, HTC, Samsung, Lenovo, but all of them bored. Users need new discoveries, ideas, and it seems that Motorola – a company with a large and rich history – the ability to surprise consumers.
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