Healthy and well-reasoned criticism is always useful, as an alternative, and even a non-standard look at familiar things. That’s the general opinion, is being discussed on September 20 (and even before), that iPhone 5s «the most-most, and in general”, was subjected to a certain rethinking. And, I think, a very common places: research agency ABI Research , specializing in the research of technologies, trends and technological components of modern telecom market staged a “debriefing”, comparing the degree napichkannosti these same technologies have two important players.
The general line of criticism which has fallen from the lips of ABI Research on the latest development in Apple telefonostroeniya this: “Maybe, iPhone 5s and selling well, but not because he’s so much innovation.” And that’s a fact. Here it should be noted that ABI Research just fanateyut from Motorola Moto X , in some places, calling it “underrated”, admired ergonomics, quality of the screen, voice control. Fingerprinting, built in the new product from Apple, and is not impressed: “All we’ve seen before, such as Motorola Atrix 4G, and in general …”. And iPhone 5c did not believe for a player, saying that “just playing with us through new materials and color variations.” That is, it becomes clear that the opinion of analysts is directed in one direction, and that party is clearly different from the one that is Apple.
Although, in the opinions of ABI Research on the question comparing the degree of “nafarshirovannosti» iPhone 5s and Moto X, are seen very sensible moments, here they are:
- 64-bit processor (this is a new A7, Ed.) – Just a special path chosen by Apple to increase their productivity. Others merely increase the number of cores (4 or even 8 cores are available), and the result is the same.
- “Add a new 64-bit architecture – so look for a compromise between performance and power consumption. Test results indicate that pompously announced the brand-new A7 consumes 1100mA mode computing fixed-point mode and 520mA in floating point calculations. Habitually conventional processor in the iPhone 5 in such cases consumes 485mA and 320mA, respectively. ” Draw your own conclusions.
- A further advantage of Moto X to iPhone 5s expressed in constant availability of the first control via voice commands. iPhone 5s for such actions need to hold in your hand. And not just hold – press the button, activating Siri. Here, again, it all comes down to energy efficiency solutions, always ready to respond on command «Ok, Google Now» consumes only 4.5mA at the stated 200 hours of Moto X.
- Next pangs fell toward the display iPhone 5s. “Not only is the iPhone 5s in the screen size is smaller (iPhone 5s in 4-inch Retina display; 1136 x 640, 326 ppi vs. 4.7-inch AMOLED display; 1280 x 720, 316 ppi at Motorola Moto X, Ed ), so also the energy it consumes much more. With an average brightness of the display indicators iPhone 5s and Moto X roughly similar – 80mA and 68mA, but with a maximum brightness of Motorola (92mA) easily udelyvaet iPhone (220mA), consumes energy is 2.5 times less. And this is 20% smaller number of pixels used to display iPhone 5s.
As a conclusion to ABI Research suggests that “the combination of engineering design, creative features and popularity – the success of sales of the products Apple, but in the last two years, the power of the impact of this combination is reduced. The third quarter of 2013 marks the beginning of another innovative company, it was able to collect other rare combination of components that bring to market more comfortable, practical, and innovative products. ” And for some reason do not show the finger at this company.
We must understand that all of the above – just one of tens of thousands of similar and already rather overexposed opinions. However, to be able to allocate most importantly, to apply to itself the most useful and paying attention to such details, such as the above – perhaps that such a strategy would be appropriate behavior for Apple more than others. At least in the near future.
According to ABI Research, and Venturebeat
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