Apple overtook Google and Coca-Cola in the ranking of the most expensive brands in the world. According to the survey by the consulting firm Interbrand, the cost of the iPhone maker has increased during 2013 by 28%, which allowed Apple to become the most expensive brand in the world: its cost is estimated at $ 98 billion 316 million.
Brand search giant showed even higher growth rates (34%) and took second place with $ 93 billion 291 million the previous leader Coca-Cola has been shifted to the third position rankings: a cost of $ 79 billion 213 million manufacturer of carbonated beverage for the first time the last 10 years has lost the first place in terms of brand, and Google has never climbed so high.
The top five most valuable brands in the world also includes IBM ($ 78 billion 808 million, +4%) and Microsoft ($ 59 billion 546 million, +3%). They are followed by General Electric ($ 46 billion 947 million, +7%), McDonald’s ($ 41 billion 992 million, +5%), Samsung ($ 39 billion 610 million, +20%), Intel ($ 37 billion 257 million, -5% ) and Toyota ($ 35 billion 346 million, +17%).
From the Japanese automaker behind brands Mercedes-Benz ($ 31 billion 904 million, +6%) and BMW, which occupy 11 and 12 positions, respectively. Disney ($ 28 billion 147 million) is located on the 14th place, Gillette ($ 25 billion 105 million) – on the 16th. The least expensive fashion brand Louis Vuitton ($ 24 billion 893 million) allowed him to take 17th place, and not much of it behind a massive H & M ($ 18 billion 168 million, 21 th).
The ten most valuable brands in the world by Interbrand:
- Apple – $ 98 billion 316 million
- Google – $ 93 billion 291 million
- Coca-Cola – $ 79 billion 213 million
- IBM – $ 78 billion 808 million
- Microsoft – $ 59 billion 546 million
- General Electric – $ 46 billion 947 million
- McDonald’s – $ 41 billion 992 million
- Samsung – $ 39 billion 610 million
- Intel – $ 37 billion 257 million
- Toyota – $ 35 billion 346 million
Interbrand was founded in 1974 and specializes in brand consulting. Valuation of the company’s brands made Interbrand on its own methodology.
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