Beats Electronics is known for its high-quality headphones, close relationship with rapper Dr. Dre and the company HTC. President and COO Luke Wood, Beats Electronics has announced the intention of the company to expand its space activities. After a few months, the company will launch a music service Beats Music, which will be accessible on mobile devices running iOS, Android and Windows Phone 8.
In the past year, Beats for $ 14 million acquired music streaming service MOG. The latter was founded in 2005 and at that time there were more than 16 million tracks available over the Internet and through a special application for Facebook for free to users who have subscribed.
Beats Music will focus on the selected music and playlists, and for this firm hired employees, so that they formed a list of songs based on artists and genres of songs or a general mood of the listener. The company believes that it is through the playlists of people enjoy the music.
Beats Music will enter into direct competition with iTunes Radio, Spotify, Pandora, Rdio and Deezer. To use the service will also be available through the browser.
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