It so happened that on this Tuesday we saw the presentation of Apple alone with my wife. Previously, it did not do this, never watched any broadcast events online. Why – I do not know. Probably because she is living with a person of daily use multiple devices Apple, simply are not interested in and does not go, and takes it for granted, as a given. Although the wife of iPhone, and yet it is something they do with the iPad, apparently, for its tasks is enough. I will say one thing – what is happening during a presentation she liked, what is more, it has developed its clear and definite opinion and noted a curious fact.
Fresh unbiased look at familiar things – always a good wife drew my attention to one his observation, at first glance inconspicuous and quite obvious. At least to me.
– Women ! Rather, their almost complete absence. Their was not on stage or during the trial or on a promotional video. There were a few episodes in some symbolic promo video, where a female person to buy iPhone, occasionally appeared on the screen and disappear. And again, it was only white women – not African-American or a woman of Asian appearance have not been noticed! This fact is particularly noted.
If you think – in fact, Apple is really in the top management of now there are no women who can stand on stage and talk about the new products. At least, I do not know of any. Yes, with the arrival of CEO Burberry Angela Ahrendts as vice president of retail sales, the more likely things will change, but I still can not remember a single case where a female employee of Apple stood on stage and talked about something that.
Why in the video about the experience of working with Mac Pro does not show the girl? There were three men: director, photographer and producer. I am sure that if you want you can find at least one girl or woman capable of coping with any of these roles.
The computer industry, in general, and all the technical industry as a whole, overwhelmingly controlled by men – so instituted. I believe that the female should not be ignored, as the presentation of Apple in San Francisco. Girls and women are interested in novelties and buy Apple products no less than men, that’s for sure. Moreover, those watching the presentation were women, of course – this is not the usual average consumer, but still. For example, I know that in the Yerba Buena Center Hall attended by several journalists who write for Macworld. Looking at the audience in the hall, it is easy to understand that in this “club” – the girls did not place.
I’m not saying that finding women for participation in such events is easy. But a little dilute this private men’s club just would not stop. Moreover, I would like to see women not only on stage but in the demos and promotional videos. Agree, this is a very big omission and inexcusable omission on the part of the company from Cupertino, especially taking into account the tehnogiganta love to all kinds of details. I think the leadership of Apple’s time is to change this situation for the better.
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