Apple chief designer Jonathan Ive and artist Marc Newson told about the basic principles for the creation of exclusive gadgets as part of PRODUCT (RED). The video was produced for the charity auction Sotheby’s (RED).
“Sir Jonathan Ive and Marc Newson, the two most well-known personalities in the world of design, and discussed with the musician and philanthropist Bono our joint work for the auction Sotheby’s (RED) in New York. Auction Sotheby’s (RED) will be held on November 23. It aims to draw attention to the spread of AIDS in Africa. “
As part of the charity project PRODUCT (RED) Ive and Newson designed a series of exclusive products. Among them, the Mac Pro in a red case , a single instance of the camera Leica M with a 24-megapixel sensor, a table and exclusive headphones EarPods rose gold .
PRODUCT (RED) aims to attract big business to the fight against AIDS in Africa – the leading company in collaboration with the organization released a special version of their popular products and transfer of the proceeds from the sales of these products to an international fund to fight a terrible disease.
The founder and mastermind behind the campaign, Product RED, bringing together many well-known companies in the premises and Apple, is the Bono of U2. Payments began in the days of Steve Jobs, despite his very negative stance on philanthropy.
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