Once in November 2014 and the release of Android Lollipop, the public began to gradually get acquainted with the new concept of Google Material Design. It creates difficulties for developers , who will have to adapt to a new approach, but at the same time brings with it new opportunities. Designers and technologists do not get tired to praise the new “design language”, which is based on completely different than before, and the principles of design styles. What is so good Material Design?
On the resource WIRED were outlined the benefits that gives Material Design. At first glance, it is somewhat unusual. The lack of clutter items, surplus “ornaments” and the fullness of the screen.
Visualization of the details in the new design is exquisite. Technical details of the majority of users are not very interesting, and probably will enjoy the bright colors, large picture elements and their depth.
Interface – a brand
Ultimately, the user’s interaction with any device reduced to digital interface. Yes, based on the physical devices are completely made of plastic or metal, but in the end user has to operate so that the “done” of pixels, for example, weather applications or text editors. It is these sets of pixels and determine the impressions which will get the user from interacting with devices of any brand. Therefore, the pixels are in and of themselves can be branded.
Material Design It defines the feelings that arise from the user of the brand Google. This is the main objective and the basic meaning of a new design approach. It should be noted that this approach once brought extraordinary popularity of Apple, because all elements of its devices – and software and hardware – are perceived as a whole rather than as a “quilt” assembled from not always combined with each other fragments . Users of Android-devices impression depended not so much on most mobile operating system, but on the particular device and its manufacturer.
The overall design for all applications
Those restrictions imposed on the imagination of developers of applications within Material Design, are a response to two well-known fact:
– If the developer will be able to spoil the user interface, it will do it;
– Alternative to good design is bad design.
If the application looks ugly thing, most often, not at a screen resolution, and that the details of the interface is not considered.
Of course, there are many beautiful applications. Nevertheless uniformity interface will not only avoid bad design, but also appreciate the lack of users need to separately study the characteristics of each mobile program.
Evolution of design Google
It should be noted that the Material Design, whose influence is felt in the updated interface store Google Play, created from scratch. Careful observers have noted that in recent years the design decisions search giant began to change. In 2011, the postal service Gmail has been redesigned. Buttons flattened. The interface is characterized by the absence of overcrowding elements.
In 2012, Google Now there were laminated “map”. Thus, such a substantial change in design approach did not start today.
Thus, due to “the materialization of design” reduced the differences between the appearance of the operating system Android on various devices. Interface applications will also become more uniform, which will allow users to easily explore their mobile devices. What, in your opinion, will change the world of mobile electronics with the massive arrival of the Material Design on users’ devices?
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