Samsung released a financial forecast for the third quarter of 2014, according to which the company’s profits may be reduced in comparison with the previous year. Thus, it will be the fourth consecutive quarter, when the schedule of income swoops.
If we talk about numbers, then Samsung says it expects 4.1 trillion KRW profit (which is approximately $ 3.8 billion), while in the same quarter last year, the figure reached 10.2 trillion won. In other words, the profit from the sales could be reduced by 60%.
Samsung is the largest manufacturer of mobile phones in the world, and, as noted phonearena, more than 60% of its profits from sales of this particular product category. Does this mean that smartphones Korean company stopped buying?
On the contrary, Samsung claims that smartphone sales increased in the quarter, but the combination of declining average selling price of smartphones and increasing marketing costs took their toll. Nevertheless, the company admits that sales of its flagship smartphone Galaxy S5 did not reach the expected level.
Some analysts and do expect that Samsung processors will bring the company more profitable than its mobile devices, and it will happen in this quarter. reason for that – Apple , whose smartphones are using the most chips Samsung. Recall that for the first weekend kupertinovskoy company has sold more than 10 million devices, and according to estimates released by Forbes, two weeks later, this figure had reached 20 million.
Samsung also still plans to sell 15 million Galaxy Note 4 for the first 30 days and promises aggressive marketing for the new flagship.
Will she? We’ll see very soon. In the meantime, it appears that Rick Osterloh was right, and smartphone manufacturers A-brands really is becoming increasingly difficult to compete with neotstayuschimi in capacity, but offering more “tasty” price Chinese smartphones.
Read another very interesting article about alternative energy of the Sun, water and air.
