Amid rumors about the upcoming launch of the Tablet PC iPad mini second generation, Apple has stopped servicing the online store Apple Store and posted a warning that conducts its update.

Typically, Apple shuts down its online store to update the product line. This fits well with the message edition GSX, under which the company will begin selling the iPad mini with Retina display on Tuesday. From the drain on the site that on November 12, a new mini-tablet will be available in 7 countries: Australia, China (only Wi-Fi), Hong Kong, Japan, New Zealand, Singapore and the United States.

Presenting the iPad mini in October, Apple promised to start shipping the device to the end of November. It should be noted that the company does not rule out the deficit model. “It is not clear whether there is enough available second-generation iPad mini for this quarter or not. We know how much we will have a tablet, but what will be the demand, will be known after the start of deliveries, “- said Cook.

The new version of iPad mini, recall from the previous distinguish a few things: high-resolution screen (2048 by 1536 pixels, as in “big» iPad), efficient 64-bit processor A7, enhanced support band LTE, as well as a faster Wi-Fi . Western journalists who were able to study a novelty, were delighted with the device.

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The new flagship iPhone 5s almost twice as fast as sales iPhone 5c. This is according to new research firm Consumer Intelligence Research Partners (CIRP). Experts have found out that in the last days of September, the ratio of sales of the new Apple phone was 64% to 27% in favor of the company’s new flagship smartphone. The remaining 9% – is selling iPhone 4s.

The most interesting thing is that the iPhone 5c sale now as well as a model of iPhone 4s at the time of release of the iPhone 5 – that is multi-colored body does not encourage users to purchase vehicles. However, of course, a difference there is still 27% to 23%.

Nevertheless, the situation is gradually changing, analysts CIRP. Immediately after the start of sales was reported that one iPhone 5c accounts for about 3,5 iPhone 5s. This was due to the fact that the fans of the “apple” of new products, of course, tried in the early days to get an older model, but then began to come to the stores regular buyers who choose the handset of his appearance. 

Analysts point out that the iPhone 5 made its debut in its time better iPhone 5s, with the result of sales of 68%.

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According to foreign sources, Apple halves orders for delivery iPhone 5c. Experts say the two main reasons for the decline in output smartphone: the instability in the economy and volatile consumer demand and inflated price for the model.

Originally Californian giant had planned to release 300,000 phones iPhone 5c per day, but now the order is made on the assembly only 150,000 units. Reported by C-Technology with reference to “Asian counterparts.” Analysts say that the decline in orders from Apple will immediately affect the financial performance of its Asian partners. The American company this information has not commented.

This year, Apple introduced two smartphones at once: an updated version of the previous flagship – iPhone 5s, as well as the iPhone 5c in a plastic case, which was very similar to last year’s model iPhone 5, with the exception of the materials used. It was expected that the device will be positioned as a budget smartphone, but that did not happen, and the price of iPhone 5c proved to be quite high – $ 549 for a model with 16 GB of internal memory. 

After the presentation of news experts have criticized Apple for too high a price for a new iPhone 5c. In particular, senior analyst at Mobile Research Group Eldar Murtazin said that the corporation “run by lost touch with the reality of the people.” In his microblog, he wrote that $ 549 for a younger version of the smartphone iPhone 5c – too high a price.

“Tim Cook apparently really wants to become the second Scully remembered the destruction of EPL. Another reason I do not see inadequacy, “- wrote Murtazin.

According to experts, the level of the iPhone 5s in the first weekend sales of iPhone 5c exceeded by 3.4 times. Later, retailers went on quite an unusual step – reducing the cost of the device . Some, by the way, the price dropped by half, which has never been in the history of iPhone. It is assumed that such a move would increase the buying interest in the model, but is it, time will tell.

Sales of iPhone 5s and iPhone 5c start in Russia on October 25 . On the shelves will go the whole range of new smartphones Apple, which includes models with 16, 32 and 64 gigabytes of memories with different colors.

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After the announcement of the “low end” smartphone iPhone 5c on the company Apple has fallen quite a lot of negative comments. Apple CEO Tim Cook began to defend the pricing strategy followed by the company. During the interview with the resource Bloomberg , he said that there is any category of goods of the market, where they sell “junk”, but Apple is not interested in this segment.

Recall that the cost of iPhone 5c in the plastic housing is $ 549 and $ 649 for a model with a capacity of flash memory 16 and 32 GB respectively. It should be noted that such a high price is a bit contrary to the statement of Mr. Cook’s relatively rapid increase in sales in emerging markets, especially in China.

“We never set a goal to bring to market a cheap smartphone. At the same time, we were able to find an answer to the question of how to sell an outstanding smart phone that provides a unique experience of interaction at a lower price, “- said Tim Cook.

This pricing strategy adopted by Apple not this year or even the past. Back in May of 2001 with the opening of the first retail store, she began to equate themselves to car manufacturers such as Mercedes-Benz and BMW, are guided by the highest price segment.

At the moment, Apple owns about 5% of the PC market. This means that five out of a hundred is Mac. If it seems someone is sufficiently small, it is worth recalling that the share of the aforementioned Mercedes-Benz and BMW cars on the market a little lower. A total of about 25 million people are the owners of computers Apple Mac.

One day in 2004, Steve Jobs in an interview confirmed this position. He said the following:

“Apple’s market share is greater than that of BMW, Mercedes-Benz and Porsche cars in the market. So bad to be a BMW or Mercedes-Benz? ».

We agree that if the goal of the company is selling a lot of cheap mass products, while being BMW or Mercedes-Benz quite well.

“There are many people who dream of a multi-faceted product, and we are ready to compete with other manufacturers for them. We’re not going to lose his mind because of the different parts of the market, it is not our element “- said Cook.

According to him, to get a high profit can be only in the higher end of the market of smartphones or tablets.

“Fortunately, the two segments are large enough. There are many people who want to get the unique experience of interacting with a tablet or smartphone. Apple’s business will thrive as long as this trend will continue. ”

Unfortunately, the words of Tim Cook can not change the situation on the stock market, and Apple’s stock continued to fall in price. Recall that after the announcement of the iPhone 5c smartphones and iPhone 5s value per share decreased by more than $ 26. However, the stock was not very worried. He compared the fluctuations in Apple’s stock to riding a roller coaster at an amusement park, and said he was ready to differences of heights. Cook still believes the Android OS is very segmented and rapidly aging, since users often get a new smartphone running the old version of Android.

Do not bypass the Apple CEO and company Microsoft. According to Tim, the software giant mimics Apple and Nokia purchase is confirmed, the latter also made a critical mistake by not pay due attention to innovation.

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Shortly after the launch of new smart phones iPhone 5s and iPhone 5c executive director of the Free Software Foundation John Sullivan issued an official statement in which it warned users around the world from the purchase and use of the “apple” of new products.

The Free Software Foundation (Free Software Foundation) – This non-profit organization founded in October 1985 by Richard Stallman. It supports free software and, in particular, the project GNU.

Statement by the Free Software Foundation

“Mobile phones – the most widely used computer equipment for personal use. Given the number of emails, text messages, photos and videos that go through these devices, it is important that their software was under the full control of the user. Instead, Apple has equipped its new equipment is the same old restrictions, allowing her only approved software, leaving users – along with their data and their privacy and freedom of expression – at the mercy of the programs whose actions are hidden and clearly unreliable. We can not imagine a more hostile reaction to a wave of concerns about privacy, which is the world right now than the release of proprietary fingerprint scanner with network access as your new “feature”.

Because so many people carry the phone in your pocket, and it can track user’s movement, with whom he interacts, interested in what that is and what sounds around him at any given time, any reasonable future is dependent on the free software. Free software allows the user to replace any untrusted software at its discretion. The first step in this direction – the rejection of restrictions Apple.

We encourage users to explore options for the use of mobile devices that do not restrict their inalienable freedom. Such projects include the Replicant, free fork of Android, as well as the F-Droid, a repository of free software only for Android. People should notify Tim Cook about their feelings. “

Sales of iPhone 5s and iPhone 5c will start on September 20 in 11 countries: USA, Australia, UK, Germany, Hong Kong, Canada, China, Puerto Rico, Singapore, France and Japan.

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September 10 this year, is expected presentation of iPhone 5C – «cost-reduced” version of the current flagship iPhone 5. Contrary to custom, Apple in this case, it may abandon the practice of reducing the price of the old model after a new and, according to preliminary data, will withdraw completely “top five” of the sale. Thus deliveries iPhone 4S will continue – this will help Apple compete with budget versions of Android-based phones in emerging markets.

On the basis of published today on the Web specifications iPhone 5C, the machine will be equipped with voice assistant Siri, which will support eight languages: English, French, German, Japanese, Chinese, Korean, Italian and Spanish. Dimensions of the device are 124,2 x 58,4 x 7,6 mm (4,89 x 2,30 x 0,30 inches), weight – 106 g

In contrast to the “metal” flagship models, iPhone 5C is completely plastic. Cheaper in the production of material allowed to expand the color range of models at the expense of bright colors – blue, green, red, yellow, according to previously published photographs. Such a move indicates a desire to attract the attention of Apple younger audiences.

First, there were reports that the budget iPhone 5C will be marketed with a screen of 3.5, instead of 4 inches, as “older” model. However, according to the latest information, Apple will leave Phone 5C «usual» 4-inch screen with a resolution of 1136 × 640 pixels. Coated touch screen is still the same Gorilla Glass.

Based on published data, iPhone 5C receive 2-core processor and 1 GB of RAM, which means that the performance will be close to the iPhone 5. Photography of the model will also remain at the level of “five” – ​​a smartphone will equip an 8-megapixel primary and 1.2-megapixel front camera. The device will run on the operating system iOS 7.

Note that according to analysts, the price of “budget» iPhone 5C without contract will be $ 400-500 on iPhone 5S – $ 600 – $ 700. The cost of iPhone 4S in this drop to $ 300 – $ 400 from the current $ 650 for a younger model.

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So as of now, few illusions about a significant reduction in the price of iPhone 5C on the current flagship iPhone 5, the nickname of “budget” to this phone sticks with increasing difficulty. It is more appropriate to talk about the plastic cover of the case, which will expand the color gamut Apple-communicators, but not to enter the market of cheap “Android-dialers”.

Citi Research analysts are convinced that the iPhone 5C will be offered at a retail price of at least $ 450, and the cost of its production is only 50 dollars cheaper than the iPhone 5S. First, presumably, will cost the manufacturer $ 240, and the top model will draw on $ 290. Reducing margins Apple has not yet pushed the company to dumping, it only tries to reduce costs while maintaining the usual level of prices.

Tellingly, Citi Research experts offer their own picture of the immediate future for the product line of Apple. They believe that the iPad mini with Retina class display will appear only at the beginning of 2014, and this fall we will be offered a version of the existing compact tablet with a reduced price to 249 dollars.

In the first half of next year should see the iPhone 6 with increased diagonal display, speak to Citi Research. iWatch, according to analysts, may be submitted before the end of 2013.

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The first impression of how the budget might look like iPhone, we could make in the spring, when the Internet lit up the body of so-called “iPhone for the poor.” Then the back cover was presented in white color, and just to be sure that it belongs to the Cupertino-based company’s product, we could not. Over the last month there have been similar situations: a series of different foreign sources posted on the Web a few body shots iPhone 5C – first in red , then to light green , yellow , and now in the blue version.

All components are similar to each other as two drops of water: we can see the familiar rounded corners, the same hole for the camera and LED flash, and a small hole for the microphone between them. Sam Apple logo and the inscription «iPhone» on a black colored casing, though, it would be better if, as is the case with the older models of smartphones, they were executed in one tone with the shell.

The device will work on iOS 7, the latest operating system of Apple, released to developers in June. Now she is at the stage of beta testing. The new mobile platform includes a number of unique features, including the technology for wireless communication AirDrop , the ability to block unwanted calls and SMS , item management, improved multi-tasking, advanced camera service iTunes Radio and many others .

According to the latest leaks, Apple will introduce iPhone 5C with a new flagship smartphone – iPhone 5S – September 10, and the model will be on sale on October 25. However, this time between the presentation and the start of sales is not typical for the “apple” of the empire.

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According to the analyst and managing director of Global Equities Research Tripa Chowdhry, smartphones, iPhone 5S and iPhone 5C will be Apple’s most successful products in the history of the company.

The new iPhone is waiting for a grand success – said Chaudhry website Benzinga. – Autumn presentation this year will be the most successful ever held by Apple.

According to the analyst, the budget version of the iPhone will gain huge popularity in huge markets such as India and China, as well as in other developing countries, including Malaysia and Thailand. The inhabitants of these countries prefer to use the Android-based device, not being able to buy a iPhone. With a more affordable version of the world’s most famous smartphone Apple quickly take a substantial portion of the mobile market, says the analyst.

Chaudhry hopes that, thanks to the loud patent war with Samsung, Apple differentiates its brand from competitors that have a positive impact on sales of iPhone. The upcoming film ” Steve Jobs: The Empire temptation “will also raise the popularity of the company, which has a positive effect on product sales of American products, including smart phones.

Earlier Trip Chowdhry very critical of Apple, so this sudden change of opinion is a bit strange. Confirmed its forecast or not – we learn in the fall.

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Rumors of affordable smartphones, Apple continues to escalate the atmosphere of expectation. Camera Module for iPhone 5C, published by the Chinese microblog users WeiPhone, indicating that the new product will receive the same 8-megapixel camera Which is set in the current flagship Apple.

Initially it was assumed that the iPhone 5C will not only less expensive but also less technically advanced. And the device will limit itself to a 5-megapixel camera.

The production cost of the iPhone 5 is in the range of $ 210 – $ 320, while the iPhone 5C it, according to preliminary estimates, is contained between $ 180 and $ 200. Without regard to the slight difference in these terms, Apple is going to sell a model for dramatically reduced price, if the cost of the iPhone 5 starts at $ 650 for new items it will be $ 350 – $ 400.

WeiPhone already published photos, which at first glance confirm the existence of a “living» iPhone 5C. However, many analysts have had their say – they think it’s nothing more than a fake or even photos taken by the site to raise the ratings and thus their earnings. The only thing – respected publication Businessinside still stood up for the interests of the Chinese portal and insists on the fact that the submitted photos – this is that the new Apple smartphone with a budget price.

According to the source, with reference to his man in Cupertino, plastic iPhone, which will appear this fall, along with the iPhone 5S, really be called 5C. Some details that can mean the same mysterious code C, yet. It is unlikely that Apple will call its own device “cheap”, that is, «Cheap» disappears. Perhaps this will already be a reference to the different colors the device body, and C stands for «Colors».

Perhaps in the near future with the iPhone 5C, Apple will be able to capture many of the markets that have to date not only developed for expensive purchases.

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