Asus has entered into a partnership with Eyeo GMBH, creator of Adblock Plus. Smartphone manufacturer can use Adblock Plus in the browser for smartphones. Founder and CEO, Till Faida, said about the partnership at the beginning of this week:

“We are very pleased to work with Asus, the first manufacturer of smartphones, which agreed to use tools to block ads on mobile devices. This step is a challenge for innovation in the advertising industry,” said Till Faid in a press statement.

Asus Browser uses about 15 million users each day, while Google Chrome is a basic browser to more than 850 million users of Android and iOS devices. Nevertheless, partnership between smartphone manufacturer and developer of ad-blocking tools is an important step for users and all advertising industry.

Ad-blocking tools have been around for more than ten years, but only in 2015 they have become especially popular. This year, Apple allowed users to install software that blocks banner ads on mobile browsers. This feature has been available with the update of iOS 9.

After the release of iOS 9, Marco Arment, founder of Tumblr, developer of Instapaper and mobile applications Overcast, released tool to block ads called Peace. Three days later, he removed the app from the App Store, claiming that the use of software to block advertising is immoral.

Also, you should note that Adblock Plus has a special option called Acceptable Ads, which allows publishers to pay to program owners that they do not remove the ads. But users can disable Acceptable Ads in the settings.

The post Asus smartphones will use Adblock Plus by default appeared first on Raqwe.

What will the company do not only for the sake of creating high-quality advertising to sell their devices. Store Sony underwater has always put a bet on the water resistance of the line smartphone Xperia Z, so I decided to once again draw the attention of consumers on this advantage, having a unique advertising campaign.

As the resource androidauthority, Sony has opened in Dubai the world’s first store Sony underwater. Shop Xperia Aquatech is located at a depth of 4 meters, and in order to get there, it is necessary to carry out diving.

However, do not rush to buy a plane ticket. Unfortunately, the Japanese company has provided access to the store only a very limited range of visitors. In addition, the project will exist for three days.

To get to the underwater “counters”, visitors must first pass a short course on the use of underwater equipment. In addition, the path to the store customers will be accompanied by an experienced diver.

Of course, the whole idea of ​​not more than another marketing ploy, which should emphasize the capabilities of smartphones Sony. But anyway, this is one of the best ways to attract the public lately.

Sony has opened a store Sony underwater selling smartphones

The company Sony, which, along with Apple and Samsung is one of the leaders in sales of flagship smartphones, has opened a store Sony underwater.

The shop is located on the beach in Dubai and will soon be able to take all comers.

To get to it, you need to be specially trained. In the “hike” to the store customers will be accompanied by an experienced instructor, according to a blog Sony Xperia.

This marketing approach aims to highlight the capabilities of smartphones Sony, as the entrance to the store is only for a limited circle of people. Anyone will be able to visit the shop only for three days.

Store Sony underwater opened in Dubai underwater

A few months ago it became clear that Sony is planning to open a real dive shop smart to advertise their protected waters smartphones Xperia. Today, the store opened in Dubai.

Unfortunately, to get to him will be difficult. It will work only three days and will be open only for the winners of special events, media and VIP-persons. In addition, visitors will have to pass a compulsory course diving – shop is located at a depth of 4 meters under water.

Each visitor will be accompanied by a separate diving instructor. For Sony Xperia Z2 and Xperia Z3 company has developed special cases, as they are shipped to a much greater depth than can survive. In the shop there are some employees of corporation willing to demonstrate smartphone buyers.

In general, not the convenience store, but good advertising products Sony. Earlier, the company advertised its MP3-players, selling them in bottles with water.

The post Opened its first selling store Sony underwater smartphones appeared first on Raqwe.

 

The South Korean company Samsung has always been an unusual approach to advertising their products. Recently presented “smart” clock Galaxy Gear Samsung has decided to promote the market as a device which has been described in science fiction many years ago, but only now has become real.

On the official YouTube-channel Samsung has posted two videos at once devoted to exit Galaxy Gear.

In the first video, called “Evolution” shows several prototypes of “smart” watches from a number of fantastic shows. In the last seconds, as you might guess at first appears Galaxy Gear and the following text: “After so many years, it’s finally real.”

The second video, entitled “The long-awaited event,” combines several scenes cut out of the old science fiction films, the main characters are able to manage a clock with voice commands.

Both spots can remember a time when “smart” watches were the result of enacted imagination of dreamers and visionaries and Galaxy Gear presented as a device that combines the described their wishes and dreams.

The post Samsung has launched an advertising campaign hours Galaxy Gear appeared first on Raqwe.

In Windows 8 in the pursuit of innovation Microsoft removed the “Start” button, which was perceived negatively by users. However, the problem was solved, though third-party tools. In Windows 8.1 redmondskaya company decided to return to this familiar interface element. Moreover, she made him stop in his first commercial advertising the new operating system.

In addition to the “Start” button, you can quickly switch between the standard interface and the Modern UI, Microsoft also drew attention to the possibility to use the same OS on different types of devices, and it divided the category of tablets and Surface. But the latter, in fact, the same tablet.

It is also worth noting that in August there was the largest number of activations of Windows 8 for the year, as reported by the head of marketing Microsoft Tami Reller (Tami Reller) at the last forum of developers.

The post The first commercial advertisement Windows 8.1: the button “Start” appeared first on Raqwe.

Google is working on a new tool to monitor user activities on the Web. According to USA Today , the identification system developed specifically for advertisers, and is codenamed AdID.

The ID AdID will replace third-party Cookies and will be used by advertisers to deliver targeted advertising. It is also reported that the user IDs will receive only those advertisers who will take the privacy policies and directives, certain search giant.

Despite the fact that Google has not publicly stated on the ID AdID, resource Verge in a letter she confirmed the information about the work on improvements to the tracking of user actions on the web.

“We believe that our solutions help improve the safety of users. In this case, a service providing links to other web sites or resources will be economically viable, “- said in the letter.

It is reported that AdID give the user the ability to limit targeted advertising or even block specific advertisers in your browser settings. In the USA Today report also says that there is a right for Google to dump their own browser settings each year. The company is also considering giving users the right to create multiple accounts for AdID incognito sessions. Flexible configuration AdID, and not just the introduction of two modes (switch on and off), can play a huge role.

For many years, the organization World Wide Web Consortium tried to standardize the Do Not Track technology in all browsers to protect users from trying to track the pages they visit. However, it seems that the initiative has a rather gloomy outlook, as Google is interested in developing its own tracking system that will not conflict with its privacy policy.

Of course, after the introduction of the company AdID a barrage of criticism from organizations that advocate for privacy on the Internet, but just think what advantages in the advertising industry and how will Google can increase its revenue from advertising. According to USA Today, the market share of the Chrome browser at the moment is 42%. Google now owns about one-third of the world of advertising revenue, and the system AdID allow it to control at least half the market.

The post Google AdID – a new system for tracking user activities on the Web appeared first on Raqwe.