According to the latest report of the analytical company AdDuplex , by the end of November 90% of smartphones sold are running Windows Phone 8 were produced by Nokia. In other words, only 1 in 10 smartphones sold WP8-solution is HTC, Samsung and Huawei.

This information was collected on the basis of the 2087 applications using SDK AdDuplex. Of course, these data as well as the fact that the most popular model is still the Nokia Lumia 520, few people can surprise. Nevertheless, the results once again demonstrate the value of what Nokia’s mobile business for the company Microsoft.

It is worth mentioning that the smartphone Nokia Lumia 520 took the palm of model Lumia 920 back in July of this year. Since then much has the market changed Windows Phone 8, but not the sales leader. Four months ago, the share Lumia 520 of the total number of Windows Phone-smartphone was 13.3%. Now its share is almost twice as much – 26.5%. If we take just smartphones running Windows Phone 8, the Lumia 520 share reaches 35%. Maybe now many will understand expediency release an updated model Lumia 525 with the new processor and 1 GB of RAM.

However, this bias in favor of the entry-level popularity of smartphones in the near future may become for Nokia, but rather have Microsoft, a serious problem. The software giant an urgent need to come up with how to convince partners to continue to support its own platform Windows Phone, as well as encourage users to purchase new smartphones running Windows Phone 8. According AdDuplex, currently about 25% of smartphones are running an outdated OS Windows Phone 7.

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To a certain extent smartwatch iWatch seen as the next revolution, which demonstrate the capabilities of Apple as an innovator. If the company is able to create a really handy wrist accessory for remote interaction with the smartphone, it will be a strong blow to the course and competitors, including Samsung , which in this area is not far advanced. However, the analyst Gene Munster (Gene Munster) from Piper Jaffey not attach much importance to this financial product, which was confirmed in practice, according to USA Today.

He surveyed 799 Americans on the subject of whether they are ready to buy iWatch for $ 350. Only 12% of iPhone owners said they are interested in this gadget. Given the lower purchasing power of the people outside the United States, Munster found that the world’s first-year sales of Apple smartwatch them interested in the strength of 2-4% of owners of iPhone. The total number of users of Apple’s smartphone is about 293 million people, that is, you can count on selling iWatch at 5.10 million units.

If Apple will end the year, selling 7.5 million of such products at $ 350 each and a gross margin of 30%, the company will receive $ 2.6 billion in revenue and $ 790 million profit. And this is about 1% of annual revenue and profit developer iPhone. That is, in financial terms from iWatch special feats can be expected, but the company’s image smartwatch can improve that will positively affect the value of the shares and its perception by users as an innovator. It is expected that Apple will release smartwatch in 2014.

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