As it became known, large stores have reduced the price of the iPhone 5c connection with the contract. “Cheap” iPhone is now even cheaper. Apple has set the price at $ 99 with a contract for 2 years and $ 549 without a contract, you finally killed the rumor about the “cheap” iPhone. But now the iPhone 5C can really live up to its promise.

The first reduced the price in the shops Best Buy, now they offer a contract iPhone 5c for $ 50. Example was followed by Wal-Mart and RadioShack, reducing the price to $ 45. Buyers RadioShack, who want to buy iPhone 5c with the contract, give a gift card for $ 50, which they can use to purchase iPhone 5c for $ 99, so getting a discount. This promotion is valid from 4 October to 2 November.

Wal-Mart, in turn, reduced the price of the contract first iPhone 5c to $ 20, and from Friday 4 October lowered again to $ 45 already, and it will remain so for the duration of the holidays. But the offer from Best Buy for $ 5 more expensive and will last only a couple of days – from October 4 to 7.

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Today, September 20 in 10 countries, an official start of sales of smart phones Apple iPhone 5S and Apple iPhone 5C. The lucky winners can become citizens of the United States, Canada, Australia, Britain, France, Germany, Japan, Singapore, Hong Kong and China.

Version of the iPhone 5S with 16GB of memory will cost $ 649, while the same 5C is 549 U.S. dollars.

It should be noted that China’s gold version iPhone 5S successfully sold out at the stage of pre-orders in just a few minutes, so that the model with the body color and will be available until November. The deficit is expected not only in China but in all countries “ten”. The other two colors are white and silver, while there is still for sale.

On the territory of the Russian Federation, as well as many other countries have officially purchased iPhone 5S or iPhone 5C can not be earlier than December.

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After the release of the flagship devices, many are beginning to worry about how it will behave in the event of a smartphone on a hard floor. It seems that the guys from Android Authority this is a concern not less, so they tested the apple champions.

This is not the first time they conduct such tests. A year ago, in the same way were tested iPhone and Galaxy S3. At that time, it became clear that the plastic case can not be compared with metal.

But is all plastic so bad ? Apple has provided an excellent opportunity to test this by releasing iPhone 5S and iPhone 5C, two very similar devices that do different body materials. In 5S already familiar aluminum, while at 5C, according to John Quince, “perfect plastic”.

Joshua Vegrara of Android Authority conducted a test and found out there was able to outperform aluminum plastic case.

To simulate the real situation, he threw smartphones with breast height to the rear and sides of the lid. The final test was the same for the fall display on the asphalt.

The results speak for themselves – a plastic device broke the fall.

As you can see, Apple continues to surprise people and pay more attention to the strength of materials and devices that can not but rejoice .

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After the announcement of the “low end” smartphone iPhone 5c on the company Apple has fallen quite a lot of negative comments. Apple CEO Tim Cook began to defend the pricing strategy followed by the company. During the interview with the resource Bloomberg , he said that there is any category of goods of the market, where they sell “junk”, but Apple is not interested in this segment.

Recall that the cost of iPhone 5c in the plastic housing is $ 549 and $ 649 for a model with a capacity of flash memory 16 and 32 GB respectively. It should be noted that such a high price is a bit contrary to the statement of Mr. Cook’s relatively rapid increase in sales in emerging markets, especially in China.

“We never set a goal to bring to market a cheap smartphone. At the same time, we were able to find an answer to the question of how to sell an outstanding smart phone that provides a unique experience of interaction at a lower price, “- said Tim Cook.

This pricing strategy adopted by Apple not this year or even the past. Back in May of 2001 with the opening of the first retail store, she began to equate themselves to car manufacturers such as Mercedes-Benz and BMW, are guided by the highest price segment.

At the moment, Apple owns about 5% of the PC market. This means that five out of a hundred is Mac. If it seems someone is sufficiently small, it is worth recalling that the share of the aforementioned Mercedes-Benz and BMW cars on the market a little lower. A total of about 25 million people are the owners of computers Apple Mac.

One day in 2004, Steve Jobs in an interview confirmed this position. He said the following:

“Apple’s market share is greater than that of BMW, Mercedes-Benz and Porsche cars in the market. So bad to be a BMW or Mercedes-Benz? ».

We agree that if the goal of the company is selling a lot of cheap mass products, while being BMW or Mercedes-Benz quite well.

“There are many people who dream of a multi-faceted product, and we are ready to compete with other manufacturers for them. We’re not going to lose his mind because of the different parts of the market, it is not our element “- said Cook.

According to him, to get a high profit can be only in the higher end of the market of smartphones or tablets.

“Fortunately, the two segments are large enough. There are many people who want to get the unique experience of interacting with a tablet or smartphone. Apple’s business will thrive as long as this trend will continue. ”

Unfortunately, the words of Tim Cook can not change the situation on the stock market, and Apple’s stock continued to fall in price. Recall that after the announcement of the iPhone 5c smartphones and iPhone 5s value per share decreased by more than $ 26. However, the stock was not very worried. He compared the fluctuations in Apple’s stock to riding a roller coaster at an amusement park, and said he was ready to differences of heights. Cook still believes the Android OS is very segmented and rapidly aging, since users often get a new smartphone running the old version of Android.

Do not bypass the Apple CEO and company Microsoft. According to Tim, the software giant mimics Apple and Nokia purchase is confirmed, the latter also made a critical mistake by not pay due attention to innovation.

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It seems that the early emergence of smart phones iPhone 5S and iPhone 5C are few who doubt. Now the network has and the information that one of the countries where the new product goes on sale in one of the first, will be China.

Resource Techweb , referring to the microblog Sina Weibo, reports that the Chinese mobile operator China Telecom plans to offer consumers who make a reservation for iPhone 5S and iPhone 5C, a special bag as a gift.

Recall that Apple is in addition to the main event, which will be held at Apple’s Cupertino campus on September 10, will meet again in Beijing – Sept. 11 , so the chances that the message on Sina Weibo is speculative, it is very small.

If the people of China will have smart phones iPhone 5S and iPhone 5C first, it will be a big step forward for Apple, as usual residents of the Middle Kingdom, the largest to date of the smartphone market, it was necessary to wait several months due to local legislation.

According to most analysts, that the Chinese market has become the primary motivation for the release of the budget iPhone. Slowing growth and competitive pressures (remember the Xiaomi, which managed to circumvent Apple in China) could not miss in Cupertino.

If Apple can make a deal with the world’s largest telecom operator China Mobile, that sales growth could be a record. Especially since the iPhone 5C is to eliminate the main for people in developing countries deterrent – the high price of the device.

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As networks continue to emerge photos budget smartphone iPhone 5C in non-traditional colors for Apple devices. This time, the high-quality images captured green option available device. Prior to that, we have seen photos of red, white, blue, orange and even iPhone.

Recall that the iPhone 5S and all the colors iPhone 5C will be presented for the first month of autumn. According to some sources it will be September 18, but the latest information tells us that the new Apple iPhone will present on September 10 .

Also, new information about the iPhone 5S – flagship smartphone Apple reportedly will be released in black, white and gold versions. KGI Securities Analysts say that the button “Home” with a built-in fingerprint scanner in the unit will be made of scratch-resistant sapphire glass.

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