Duties of employees retailer of Apple is about to change. In addition to consumer education into the intricacies of using iCloud, Apple staff will now need to become a guru in style. That it would be difficult for people who are plain blue t-shirt at work. These changes are associated with the upcoming release of Apple Watch.

According to the portal 9to5Mac, responsibilities of employees Apple’s retail network will be changed in the next month and will remind staff responsibilities in luxury stores such as Rolex. Apple will staff be trained in new techniques of sales in the next two weeks. The program will train employees how to give advice on the choice of watches and straps. Apple wants to customize their employees on building a relationship with clients to understand their plans, needs, and requirements. Apple has created several samples of customers who have employees on the basis of the nature of their work and style, find the right watch.

Trendy guy named Lee looking for something that will look good while he works as a waiter or hanging out with friends.

A girl named Susana, who was not wearing a watch for a long time, has some limitations in the budget, however, is ready to go beyond the amount that she put on the purchase of hours when see this.

At the end of the card company’s employees must make a choice: Apple Watch what they will offer to the buyer?

While Apple provides training to its employees examples of correct sentences when communicating with the client:

1.Delayed conclusion, why do you think this option is an excellent choice, and not argue why the other is not an option buyer.

2.Rasskazhite as the previous company’s customers to choose between different models of hours.

3. Using a variety of accessories that are worn by the buyer, show him how to watch Apple will be combined with rings, earrings, belt or something else.

4. Do not put emphasis on the cost of the device.

During counseling clients, company personnel should be based on the following points: design, functionality, good value for money, durability, ease of use and versatility.

Source: 9to5mac

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One of the main events of the technology industry this week was the purchase of the company Nest Labs largest search engine Google for $ 3.2 billion. At first glance, there is nothing unusual: Google constantly buys as small start-ups and large corporations (which alone is worth the deal with Motorola for $ 12.5 billion). But do not forget that the founder of Nest Labs is the creator of the iPod, Tony Fadell , so it was logical to assume that the company will absorb rather than Google, and Apple.

Nevertheless, this did not happen. Is Apple is not interested in smart thermostats and smoke detectors, which is famous Nest? Indeed, in recent years only and there is talk of creating a “smart home” technology corporations. In addition, combining stunning design and simple interface device Nest become very similar to the products of Apple.

Why Apple decided to leave its rival Nest Labs? Perhaps because Tony Fadell care of the company in 2008 contributed to its chief designer and friend Steve Jobs Johnny Ive.

According to Cult Of Mac, Apple has never been interested in buying Nest. According to the publication, between Ayvom Fadell and constantly fierce controversy because of what Tony even sought help from Steve Jobs. Nevertheless, Jobs decided to support the Quince, and Fadell had nothing to do but to leave the famous campus in Cupertino.

According to Kenny Linder, author biography of John Quince , in the process of writing Tony refused any comment on the matter, so we can guess that the relationship between the two key Apple employees were quite tense. Subsequently, the light shed on this mystery former vice president Jon Rubinstein, for the dismissal of which is rumored to also stood Ive. 

Left to right: Tony Fadell, Jon Rubinstein, Johnny Ive, Steve Jobs , Phil Schiller.

Bad when personal differences between employees become an obstacle to the merger of the two companies, both of which produce high-quality products. Fadell himself says that Google has been involved in the development Nest from the beginning, and he showed himself one of the first prototypes of the thermostat Sergey Brin.

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Name Tony Fadell, which 13 years ago was associated with the appearance of iPod, and has recently become associated with smart thermostats and smoke detectors, will now be inscribed in the tablets by Google.

The search giant has officially confirmed information about purchasing startup Nest Labs, Fadell founded in 2010. According to Larry Page, Google appearance in the family of the company will create a technology that will make our homes more comfortable and modern.

The head of Google assured that Nest structure will not change, and the company that goes into the status of the structural unit of search engine will continue to operate under the Fadell.

In the history of Apple , Tony Fadell will remain as a man who once designed the structure and the basic principles of interface iPod. From 2006 to 2008 he headed the corresponding division of the company and engaged in the development and improvement of the gadget. Fadell left Apple out in November 2008.

On materials CultOfMac.com

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Apple continues to hunt for valuable employees that can help engineers to develop new corporation revolutionary products. In mid-August, it was reported that the tech giant has decided to hire a well-known fitness instructor Jay Blahnik , who took part in the creation of popular bracelet Nike FuelBand. However, in Cupertino decided not to stop there: soon to work at Apple as head of the design department enters Nike Ben Shaffer, writes 9to5Mac.

At the time, Shaffer led the development of a fitness bracelet Nike FuelBand, so it’s safe to say that the original design of this accessory has been created by Ben. At a time when Shaffer was at the helm FuelBand, analysts at Fast Company named one of Nike’s most innovative companies in the world.

Ben is also engaged in the creation of sneakers Flyknit shoes, and the process of their development was largely similar to the birth of the design of the MacBook from Apple. At the time, Johnny Ive realized that to create an incredibly thin and light devices, you must use an entirely new manufacturing process. Before Shaffer had a similar problem: he had to come up with such shoes that are virtually weightless on foot, but were made from the highest quality materials.

In general, the ideology of the famous Apple designer know firsthand and will develop products appropriate level. Rather, Ben will join the backroom for a smart watch iWatch , and perhaps even lead the design division. FuelBand bracelet looks quite stylish and still has a lot of useful features. Most importantly – its nice to wear.

Nike FuelBand is a very popular accessory among top managers Apple. The interest in this devaysu shows not only Bob Mansfield , but also the CEO Tim Cook. The latter, by the way, part-time on the board of directors of Nike.

Judging by the fact that Apple only hires workers to build iWatch, the official release of “smart” watches we’ll see until the summer / autumn of next year. During that time, its competitors may well produce their own decent smart watch. While it is they are not very successful .

Representatives of the company Nike have confirmed that Ben was not listed as their employee, but kept silent about his fate. What we can only wish him good luck in the new workplace.

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