Back in September 2014 Sony analysts said that in 2014 the company’s losses amount to more than US $ 2 billion. The reason for this became flaws unit smartphones. Head of Mobile Sony directions Hiroki photocurrent told investors that next year the situation will change. According to him, “smartphone” direction of the company’s business will be profitable even if the decrease in sales for twenty or thirty percent. Why is it smart famous companies who constantly praise, do not bring success to their creators? After all, it is worthy Soup bear comparison even with the iPhone.

On the pages of GigaOm Keefe Lesuing considered the company’s actions, which will enable her to find a way out of the “telephone impasse” and stop losing billions.

The first step is to reduce the number of phone models and markets in which they are sold. In November 2014 and Samsung announced similar plans. Most likely, Sony will retain its satisfying the most demanding requirements of high-margin smartphones, a notable example of which is the Xperia Z3 . Meanwhile, the strongest sales growth is expected as every segment of inexpensive smartphones.

Sony main problem is that it is not too smart phones are widely sold in the United States and China. In the United States Sony Xperia Z3 invited telecom operators T-Mobile and Verizon. It is noted that Sony plans to decrease its presence in the Chinese market.

Sony Mobile line of business is relatively successful in Europe (34%), Southeast Asia (27%) and Japan (23%). Figures in brackets figures reflect how many percent are Soup Company’s total sales of smartphones. But the presence of Sony on the world’s largest smartphone market, namely China and the United States is limited. In these markets performed only 3% of the sales of the company’s mobile division.

At the same time Sony is not going to stop the production of smartphones. Simple Mobile line of business the company did not manage to become a factor in its growth, as might have been hoped at first. Sony believes that it should continue to “keep a hand” on smartphones, as this technology is fundamental and important for these rapidly growing areas, as is the “Internet of Things”. This concept is, in short, suggests that networks will be connected not only computers, but also alarms, air conditioning, sprinkler system and much more.

In this case, Sony will shift the main application of its efforts to mobile lines of business in favor of his videogame division, which specializes in the most popular game console PlayStation 4. In addition, the focus will be devices division, which produces the highest quality camera sensors for a variety of smartphones, including and Apple iPhone.

Sony smartphones have failed to become widespread, despite the fact that they are examples of the build quality . And some of them continue to work even after bathing in Coca-Cola , falling from a height, and even moving car .

How do you think that is the reason for the lack of popularity of smartphones Sony? Is it just their low popularity in the United States and China? What’s so important not enough wonderful smartphones so well-known company to take its rightful place in the market?

The post What’s wrong with smartphones Sony? appeared first on Raqwe.

Literally just that Tim Cook, Apple’s CFO Peter Oppenheimer and its treasurer Gary Uifler reported on the performance of corporation for the fiscal third quarter of this year. Remember all the forecasts of analysts – just the facts and figures are fresh. So there you go.

Financial performance:

• Revenue – 35.3 billion (for the same period in 2012 – $ 35 billion)
• Net income – $ 6.9 billion (in 2012 – $ 8.8 billion)
• Earnings per share – 7.47 USD (previous year – 9.32 USD)
• Free money – 146.6 billion dollars, 106 billion – in the offshore

But as varied revenue and net profit of Apple in the third quarter of 2011:

Sales:

• iPhone – 31,2 million units (in 2012 – 26 million)
• iPad – 14,6 million units (in 2012 – 17 million)
• Mac – 3,75 million computers (in 2012 – 4.02 million)
• iPod – 4,57 million units (in 2012 – 6.8 million)

With each sold iPhone and iPad Apple began to earn significantly less than in the previous year:

Sales Dynamics iPhone, iPad, Mac and iPod for the last three years:

Apple Store:

• Revenues from the Apple Store – 4,1 billion (as last year)
• It was opened six new stores, they are now 408, and 156 – outside the U.S.
• This year, Apple plans to open another 27 stores (really Russian?)
• Every retail store visits 15,000 people a week

Services Apple:

• ICloud users has reached 320 million people
• Income from the iTunes Store has passed for $ 4 billion
• IMessage users sent 900 billion messages and received 8000000000000 push-notifications
• The number of applications in the App Store – 900000

Interesting facts and allegations:

• 57% of its revenue outside the U.S. Apple gets
• iPhone – number one smartphone in the U.S. with a market share of 39%
• The new Mac Pro will be available for purchase later this year
• Top management pleased with the growth of Apple iPhone sales in Russia
• Tim Cook called the results of Q3 «satisfactory»
• Apple is not afraid of over-saturation of the market, because it has a lot of room for growth
• Question about putting the system trade-in is not answered
• Dividends will be paid to shareholders on August 15 and will make 3.05 per share

IPad sales decline was quite expected, since this year, Apple has not yet provided us with a new generation of its tablet. Demand for Mac computers and iPod falls every year, and even the presentation of new laptops does not allow corporations to change that.

If Cupertino still managed to keep revenues at last year’s level, with net profit at Apple is not so good. It fell by nearly 20%, but the fourth quarter should improve the situation through the presentation of new products this fall and reduce costs. In addition, all statements about the sunset Apple sound funny after studying these charts:

It was not the best quarter for Apple, but it still remains the leader among other technology companies.

The post Apple presented the report for the fiscal third quarter of 2013 appeared first on Raqwe.