One of these days, experts from research company Gartner report prepared by market share in the U.S. computer manufacturers for the fourth quarter of last year, says MacRumors. According to them, during the period from October to December 2013 Mac computers captured 13.7% of the U.S. market and retained the third spot after gadgets from HP and Dell.

Share for the year increased by Mac 28.5% – in the fourth quarter of 2012 it was only 9.9%. It is worth noting that of all the companies listed in this ranking, sluggish growth distinguished only Dell and Lenovo. The rest suffered though not too noticeable, but still a loss.

According to experts, increase the popularity of Mac Apple helped a lot during the Christmas sales when buyers gave their preference to computers on OS X, but not on Windows . Nevertheless, up to the first place where there are battles between HP and Dell, the company is still far.

Analysts also noted that last year was a very noticeable trend towards a reduction in sales due to the tablet PC – they literally “eat” market share computers. In the U.S., for example, sales decreased by 7.5%, while in the rest of the world the situation is no better. Can not be said about Apple, which continues to conquer the American market.

And all would be good, but only a day after the publication of the report from Gartner their market data provided computers U.S. analysts at IDC. They argue that Apple’s market share is not increased, but decreased from 9.7% in 2012 to 9.3% at the end of last year. Divergent data and supply: Gartner expects 2.2 million corporations shipped Mac, while IDC puts the figure at 1.6 million.

Therefore, in contrast to Gartner, IDC put Apple in fourth place ranking after Lenovo.

In the web turned serious discussion about who can still believe in this case. It is recalled that not so long ago IDC already accused mistakes computing – then experts miscalculated share iPad , but then decided to make adjustments to the published data. Gartner for such “punctures” was observed.

In any case, the truth we’ll know the 27 of January, when Apple will present its report for the first fiscal quarter of 2014.

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Yesterday authoritative British Barclays Bank has lowered its forecast for iPad sales in the first fiscal quarter of 2014. The charges stemmed from rumors about the deficit display Retina, which Apple uses in all their plates except iPad 2 and iPad mini first generation, writes The China Post.

If earlier, analysts expected that Apple will be able to realize from 20 to 22 million tablets this quarter, the new boundaries are less impressive – from 19 to 20 million units. According to experts, this number will include two million iPad 2, seven million iPad Air, from six to seven million iPad mini, as well as four million iPad mini display Retina.

In October it was reported that the company LG Display – manufacturer for Retina Display iPad mini second generation really ran into problems in the production of displays, because of what the tablet was difficult to find even in official retail stores corporation. Nevertheless, by December Apple was fully adjust deliveries of its new tablets.

In addition to iPad, specialists Barclays also not left unattended and iPhone. They have reduced their expectations for sales of smartphones from Apple devices with 42-44 million to 40-42 million units. The lion’s share is expected to be iPhone 5s with 28-30 million units sold, as will here eight million iPhone 5c and four million iPhone 4s. After Apple stopped selling the iPhone 5, it no longer appears in such forecasts.

The same period last year, the corporation has sold 47.8 million iPhone and 22.9 million iPad. As a rule, the Christmas period is good for the sales dynamics iOS-devices, so to complete the quarter Apple always reports record results. But if analysts’ forecasts come true, this block can not be for the company so successful – Tim Cook previously planned to help out with it to $ 60 billion.

It is noteworthy that even with two new smartphones Apple can not repeat the success of the iPhone 5, the demand for which was just incredible in the past year.

Tim Cook and his colleagues will report on the results of the current quarter at approximately the end of January next year. That’s when we find out how true were the expectations of analysts.

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Touch screens, especially in the context of the popularity of iPhone and iPad, have radically changed the way of interacting with technologies and services. Children try to click on the TV screen and wonder, “Why is it broken?” Ordinary touchtone telephones puzzling, new car models is impossible to imagine without complex settings, based on the touch screen. It turns out that computers with a keyboard, mouse or trackpad – dead end, disappearing forever?

If you wait for lengthy reflection listing the technological characteristics, methods of implementation, the facts of history or personal experience – they will not. Everyone has an idea of ​​how it works – just show me a man who does not know about the iPhone or iPad. There is another problem – very interesting to us how long the Mac in its current state, without touch screens and technologies based on this decision? Question can be formulated differently: “how much consumers are willing to change?”

So let’s talk about cars. Steve Jobs liked to drop in for a visit to Walt Mossberg and Kara Swisher to talk about this and that, to discuss the past, to exchange a few sentences about the future. Of course, then nuggets cautious statements Jobs instantly understood atoms with the aim to learn something about the future of Apple. The conference D8 All Things Digital Wall Street Journal reporters had raised the issue regarding the upcoming “era of post-PC”. CEO Apple started talking about cars:

When we were an agrarian nation, all cars were cargo, because they were with what everyone needed. Familiar to us cars have become popular since the city began to grow, and things like power steering and automatic transmission became popular. PC will be like trucks – they are not going anywhere, but only some will need them.

Better comparison to illustrate the situation with the subject of our conversation to be found. The fact is that for the average user, at least once tasted simplicity iPad, buttons and mouse instantly cease to exist. The main task – the consumption of content for such activities keyboard is perceived as an atavism, interfering point the finger at what is required. The principle of control and interaction with the device, and through him and consumed information is simplified to the limit. Modern child does not need to be taught to use the iPad, and learn to use the computer have to – yet another example of the coming era of “post-PC”. Even communication with elderly parents via Skype or FaceTime no longer causes many negative emotions, I hope you understand what I mean.

The meaning of these reflections is this: take some new technology, some – not. While you’re young, everything seems simple, have a craving for novelties, there is a desire to change something. Older people do not want to change anything: habits affect the principle of “work – do not touch”, a simple unwillingness to understand the unusual things in our case – in devices.

Mussiruemye some media rumors about a 12 – or 13-inch iPad that panel high definition already given them into production, taking into account the fact that the form factor of the MacBook has not changed for several years, said that the changes will . It is impossible not to notice the convergence OS X and iOS, take at least is ready to touch in Launchpad Mavericks. Devices such as smart phones or tablet computers, consumers turned to the approach way of handling devices is turned upside down in a mere five or seven years. Preparation process is completed, the case for small – for engineers, designers and manufacturers, we can only wait. And here is how it will look and how to be called – «MacPad», may, «iPad Pro» or otherwise – nobody knows.

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Apple has not had time to present all their new products, planned for this year , as analysts have voiced their assumptions about the device, whose announcement just held no earlier than 2014. For example, an expert Ming-Chi Kuo of the company LGI Securities said the other day about a possible release of “fiscal» iMac, 12-inch MacBook Pro with Retina display and iPad 6 with a higher resolution screen.

According to him, next year, Apple is going to give serious attention to the development of entirely new products instead of periodically updating older devices. The company has decided to take this step a year ago, presenting iPad mini, and then repeated it a year later at the presentation of iPhone 5c. Why Apple does not make their computers more accessible?

As the portal 9to5Mac with reference to the statements of the analyst, the 12-inch MacBook Pro will not only be cheaper than the current “Proshek”, but even easier to current generation MacBook Air through the use of new technologies and a fundamental change in design. Extra-laptop will display Retina, processor and Intel Haswell will be a new round of evolution of computers Apple. The release of this “miracle” supposedly held in the summer and autumn of 2014.

As for the “low end iMac», it is limited only to a specialist pricing – say, one-piece will be much cheaper than the “older” model and allow Apple to improve the statistics on sales iMac. About that, due to which the Cupertino suddenly be able to drastically reduce the price of iMac, Ming-Chi Kuo silent.

According to the expert, iPad sixth generation will not receive a 12-inch or 13-inch display, as previously reported , and will keep the current screen size. In this case, the display resolution to increase by nearly 40%. Perhaps this is his only statement with which you can now accept.

It should be noted previously Kuo made fairly accurate predictions regarding Apple. The fact that the corporation will release iPhone 5s and a budget version of the iPhone 5, he reported back in January of this year. Even then, the analyst said the emergence of a fingerprint scanner, an improved camera and dual LED-flash in the new iPhone.

It is expected that in 2014, Apple also announced a smart watch iWatch and (or) TV iTV. However, you should wait for the start of the next presentation, which will be held next week – what if Tim Cook laid up an ace up his sleeve.

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Saturday’s news about the actual care of the consumer segment sales of Canadian-Hindu Blackberry shocked. Rather, everything is already clear premonition of something bad has long hovered in the air, but the statement about not comprehensible minus billion operating loss and dismissal of four and a half thousand employees immediately to dot the i.

In general, the trend is formed bad. Immediately reminded of similar stories from mobile industry giants like Motorola, recent purchase of units of Nokia, responsible for the production of phones by Microsoft. One can cite examples from the automotive world – the acquisition of the Indian Tata Motors Land Rover and Jaguar, the company Ford, but you never know another such example. Why the once unquestionable authority, lawmakers areas of technology development, innovation and generators unattainable for alleged at the time the corporation can not withstand the competition and fall?

I have absolutely no desire to delve into the financial reasons, cause some strange figures, analyze and deal with the fall of the capitalization of other nonsense. The question is interesting from the point of view of the average consumer. It is important to how these events will affect ordinary customers, that is you and me. Well, now you want to discuss all the exciting theme of supposedly starting at Apple negative processes, the ones that can lead to a similar outcome.

The main topic that is being discussed in the public mind, in social networks, blogs and comments to the material on niche sites, a simple and banal – “lack of innovation.” But I can tell you that this is complete nonsense. Lack of innovation – not an indication of failure. Lack of innovation in the public consciousness – the definition of unnecessary and often unrealistic expectations. You think – the Nokia and Blackberry was not innovation?

Nokia for the past ten years or more, was unreachable for other examples of how to make mobile phones. Titanium casing, the first WAP-browser, Symbian, 41-megapixel camera – it’s the first thing that comes to mind. Blackberry with a unique development on the part of perfectly tuned ergonomic physical keyboards tested tens of thousands of hours and thousands of real people before they are released. Blackberry c own operating system – stable, well-functioning, unique. Blackberry c own service process mail and instant messaging, so reliable and secure that the use of the military apparatus, the agents of the secret services and the presidency. Can it be called a lack of innovation, despite the fact that the above technologies have been continuously improved and developed? Apparently, it’s just different.

It looks like that separately taken the average consumer does not need innovation, he is not interested in technology in its purest form. Humanity has become lazy, greedy and wants to become simplifications. He wants to “just work.” Hence the frantic leap of sales of Chinese and Korean smartphone because they offer a cheap, simple, bright and beautiful. Because Korean and Chinese manufacturers are offering their devices and services is in the form in which the majority wants.

Talking about our questions, in the light of the above, as it relates to the company’s Apple? Yes, so far they have. Apple has a full basement cash developments and technologies will be enough for at least seven years to ten. As I see it, Apple is well understood in the changing rules of the game and learn from the mistakes of others (meaning the Nokia and Blackberry), a beautiful and vibrant iOS 7 and painted in bright colors iPhone confirmation. Simplifications are also available. The company from Cupertino can not be accused of lack of innovation – yes, these revolutions, like the iPhone or iPad will not be, progress will proceed smoothly, silently and gently. Management of the company by all indications find a balance between the wishes of the consumers and to simplify the introduction of modern technology into their products. Moreover, a certain ratio of observed and innovation are implanted gradually with caution. And to worry about the future yet. At least I think so.

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