Did Apple come up with an office in a spaceship? Internet giant Google has to respond.

Became aware of plans to build a new search engine corporation headquarters. Her erect in Mountain View.

The complex will boast extraordinary design with wide eaves and transparent glass walls. The present architecture of the future.

The network has already appeared sketches, invented by experts Heatherwick Studio and BIG. Google has entrusted them an ambitious initiative.

The main “trick” of the project – a mobile, easily transportable modules. The above will allow a few hours to “transform” the premises to current needs of developers.

Another worth noting unique microclimate system. Google is going to use technology automatically adjusts the supply of fresh air and light.

Just creators involve the maximum number of renewable energy sources.

Also, disappear clear boundary between nature and fantastic facilities. There is plenty of greeneries, trees, cycle paths, small cafes. Highest level of comfort for people.

While Google has a very nice pictures. But the implementation of the idea into reality has already begun. Promise to lay the foundation in 2020.

Source: cnet

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Virtual reality that the forecasts in the short term, tend to be very conservative – most people represent the future in the form of slightly extended version of this write IT News.

People think that most of the major social transformations or have already occurred or will occur in the distant future, but this is far from the truth. The world is changing faster than ever before, and a number of technologies that are already in active development, change it beyond recognition. Among them – the self-governing cars and virtual reality. On it we’ll talk.

There are three basic axioms that are necessary to understand, trying to predict the near future:

Ten years later, popular technology is unlikely to be a novelty – it will be smaller, faster, easier, more convenient, more compact and less expensive than what we have today.

The best technology is used today to create tomorrow’s technologies, causing improvement technologies exponentially.

As the exponential growth of technology, the level of acceptance grows symmetrically.

It is also important to note that network effects accelerate the development of many new technologies. Network effect means that the value of technology depends on the number of people using it: The first phone was not value for its owner, but it became when increase in the number of people able to call. Phone became valuable only when the technology is exponential distribution.

Why do most forecasts are wrong about the future

There is one fundamental reason why many forecasts are very wrong: experts and analysts try to use linear models to predict the level of adoption of technologies that evolve exponentially. This happens mostly because they assess the potential of the technology, based on its current form and function; The reality is that this technology every year will get better and better.

Futurologist Zack Kanter leads a good example. In 1980, AT & T has hired consulting giant McKinsey, to the predicted size of the mobile phone market. Based on the slow speed of the historic decision and disadvantages of this technology – heavy device, terrible battery life, poor coverage and absurd cost, – McKinsey famously predicted that by 2000 the total market can hardly pick up a million subscribers. In fact it is the number exceeded 100 million.

Although McKinsey analysis may seem ridiculous, from our point of view, the truth is that very few people at that time foresaw the explosive growth of mobile phones in the coming years. In fact, quite easy to trace the thoughts of analysts: for the time cell phones were awful and looked linear growth – and only when we look at the chart from a distance, it becomes clear that the growth was exponential adoption.

Virtual reality is ready for widespread

Many people see the virtual reality in black and white colors: it is hardly a novelty until until it becomes a real Matrix. But virtual reality is not competing with the perfect simulation of the real world – it competes with traditional sources of media: TV, radio, smart phones, tablets and computers. Those who have reached the age of majority, has carried out at least 8 hours of this network. And good technology of virtual reality for the people ceased to be a pipe dream – it already exists. Oculus Rift brings excellent experience in many ways, and the consumer version will be ready in 2015 at a price of 200-400 dollars apiece.

Consumer behavior described above is well established, which means that technology will soon become inexpensive and available everywhere. It would be foolish to believe that virtual reality will not be at the hearing people in the next 5 years – in fact, the consumption in this area will increase as the content and user experience will improve exponentially.

In other words, I believe that most people would prefer to spend time in virtual reality, viewing some “Game of Thrones” playing Call of Duty or just porn.

The network effect of virtual reality will be grandiose. As more and more people will use virtual reality to grow and platform; it will become more attractive to lure new users and continuing the cycle.

We can not imagine how virtual reality will be developed as a medium – perhaps the most interesting is to divide the virtual experience a la p2p. Imagine interface like YouTube, where you can immerse yourself in the present three-dimensional environment, created by someone else. Of course, we will see mass production of content, including the traditional “top-down” from the media giant and studios.

But this is just the tip of the iceberg. Whole markets are formed exclusively within a virtual reality, perhaps allowing flourish finally Cryptocurrency type Bitcoin. Enterprise applications are often overlooked – but imagine how many jobs of virtual reality, of course, for 10-15 years.

In the real world around virtual reality will not be without winners and losers. Users will have less time for cooking, and it can be assumed that food alternatives like “Soylent” will be very popular, as well as delivery services and catering. Cinemas surely die together with them and major streaming services (if not adaptable, of course). Who will be able to successfully transform 2D-experience in an immersive experience of virtual reality? Facebook, YouTube, Netflix and Google will have to push.

Although, of course, the market will develop associated with virtual reality devices and accessories – even our home furniture will undergo significant changes – a virtual reality will kill whole categories of products. Giants like Amazon will not like it.

Perhaps the biggest problem is the threat of virtual reality for our health and well-being. We know that the seat kills – lack of physical activity is part of the ten leading factors that lead to death, all over the world – and virtual life will certainly exacerbate a lot of problems associated with obesity and inactivity. Surely there will be some innovative approaches in the pharmaceutical industry, preserving muscle mass and bone density, as well as active methods such as treadmills for virtual reality. Many bright minds are already trying to resolve these issues in a different context: for a successful mission to Mars to find a way to preserve the health of astronauts in disastrous conditions of weightlessness. Elon Musk, for example, plans to launch Mars as early as 2026.

He laments the fact that in every corner of the earth have a look, but spread out before us limitless expanses of space. Nevertheless, there is another epic journey, which we will do, looking at the border, which extends infinitely inside: to our minds, in the first universe created by us.

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Most recently, Steve Wozniak in his interview for the magazine WIRED expressed the idea of issuing Apple-smartphone running Android. Six months before he’s seen the future of the company to create a special version for the Chinese market. Mankind has long been accustomed to the odious ideas geniuses and perceives them seriously. But what if in fact those who laugh – use these ideas surreptitiously modify them and produce for their own?

Any company, whether startup or discreet international Mahina, when developing their products in advance plans and measures the demand of consumers. Naturally “apple” monster is no exception. And you can try to persuade as many that some software solutions for a long time kept in laboratories Apple, but they were implemented after the success of Android. This is by no means bad, borrowing other people’s decisions existed in any period of science. Recall, for radio. Hertz invented transmitter Popov using existing principle – receiver Marconi – joined them in a couple (actually, everything is much better Tesla did, but it’s not about that).

What are the trends of development of iPhone, and you can see right now? News was the first integration into Twitter. Starting socialization and use the smartphone not merely as a number – the tube has outlived its, not just as a client for mail (Blackberry) or internet access (Communicators Chinese brands, remember everywhere greeted Glofish). No, now serves as a smart phone in a new way – communication through social networks. To succeed it is necessary to simplify the interaction interface, because third-party developers with access to the API, the market is full. Here the advantage is a closed system – add buttons sharing’a itself can only Apple, sew application system – also to them. Against this background, surprised by the position on Google sawing client Youtube. Pluses are obvious – more flexible updates, there are no restrictions and depending on the competitor. Cons – comfort and fame. Even among my pretty multimedia circle of friends, there are those who are too lazy to download a separate program, and easier to type in a search engine. As a result, in the first place is not always a service from Google.

Integration of the new video service in iOS 7 also adds Youtube popularity. If at the end of 2012 Vimeo already shown good results, after integration with Apple performance skyrocketed.

End of 2012.
• 37% of users have registered in 2012. There are about 14 million profiles.
• September 23, 2012 was loaded with fifty videos.
• More than 3.2 petabytes of data uploaded in 2012. More than 200 petabytes of video is lost for the entire year.

December 2013.
• 100 million unique visitors per month.
• 22 million registered users.
• 15% of visitors came from mobile devices.

And then there’s the situation changed dramatically, now “apple” the manufacturer does not skimp on minor updates, modifying or correcting one program there may be cost and extend the license. 

Who sits sots.setyah? Correctly, youth. What he wants young people? Correctly allocated. I still remember those indignant shouts when schools tried to introduce a mandatory form. “But what about our self-expression?”, “Miserable gray clothes,” “return of socialism, one size fits all” – and in fact just recently got iPhones third color. So why not release the youth version – so to speak, «kids edition». Colored panels, fun holey blankets, colored iPod touch with strap – a real teenage style.

Logical, mature solutions visionary company. Now let us remember the words of Steve’s number 2, the first year say not – “I love the iPhone, but Android steeper do in android.” «Apple + Google = innovation.” And do what? You read somewhere specific requests? Perhaps this notification center, skillfully reinterpreted on iOS 5? Or the control center, which appeared after two years of waiting, in iOS 7. Of course it is unlikely, but then these are the bugs and freezes, wherewith famous system of robotofilov. After all, they settled in the last update. I would not want to guess or to prophesy, but I look forward to when it all back into place, and then adjusted the release of a stable system without small update (7.0.5 came out last?). Suffer only because of the words that the system is written from scratch, the 64 bits.

If you criticize, then wait and hope for the best. That we do not care, can hardly cause a reaction evaluation and attempts to give advice. Steve Wozniak – the engineer who invented many amazing gadgets. And top management hardly understands that in terms of its technological development tips are very expensive. Sales and marketing – it is not something on which specializes co-founder of Apple, so advice on the Chinese model passed. But his sympathies regarding the functions of Android, apparently hurt Craig Federighi, iOS 7 and turned such as we see it. What will happen next? Watching the Woz attending events Chinese Xiaomi, which is a clone of Apple, and look forward to his new councils, followed by a reaction in the form of new products or software solutions.

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Currently, Xiaomi is one of the most respected brands in China, and is almost a cult for its millions of Chinese fans – previously sought such success only Apple. Extra attention is attracted by the unusual smartphone sales – lots. Buyers see that they can not manage to buy a smartphone and will have to wait some time next party, resulting in a new sales record – last year Xiaomi managed to sell 150,000 units in 13 minutes, and the first batch of Xiaomi Hongmi (Red Rice) size 100,000 units sold in just 90 seconds.

Xiaomi has become quite a successful company, but its founder, Lee Joon (Lei Jun) is not going to rest on our laurels. According to him, Xiaomi plans to achieve sales revenue of 100 billion yuan (about 16.35 billion U.S. dollars) in 2015, or, in extreme cases, to 2016. Only in the first half of 2013, the company managed to earn 13.27 billion yuan (about 2.1 billion) – more than in all of 2012, and by the end of this year Xiaomi plans to increase this figure to 25-30 billion yuan.

During the first half of 2013 has sold 7,000,000 Xiaomi smartphones is likely to sell more in the second half with the release Xiaomi Hongmi, and we can only only imagine what would be the numbers after the sale of the flagship Xiaomi MI3. Hopefully, with the release of this gadget, the company will actively go out and to overseas markets, including the Russian. Sure, many users in the country would not refuse to buy a powerful communicator at a low price, which offers Xiaomi.

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