Anonymous sources told the portal CRN, that a number of participants of the first regional partnership program Google for Work, in which software and services are distributed Apps for Work, started adding to its product portfolio of Microsoft Office 365. Some of them have completely given up making Google.

Why cloud technology partners Google go to Microsoft?

One source of publication, close to Google, says that at least 80% of the hundreds of regional partners, Google has already begun to sell Microsoft Office 365. By the end of 2014 Google Network partner had about 10 thousand. Companies operating in the 100 countries. Since Microsoft is working more than 400 thousand. Resellers, consultants, system integrators, and other partners to help the corporation to distribute and maintain software.

According to rough estimates, over the past two years, gross margin from the sale of licenses and services Google Apps fell by a third due to the fall of interest in the product online corporation. At the same margin in Microsoft Office 365 has risen, according to various sources, at 25-100%.

In addition to the low profitability of the cooperation with Google, there are a number of other factors, due to which the partners hard to maintain and increase associated with the Google Apps business.

In the battle with Microsoft, Google is reviewing the strategy in the affiliate network, focusing on the major retailers, underestimating the power and influence of numerous regional players.

Analysts Research Group estimated that more than half of the global cloud technology  market is controlled by four major players in IT-sphere. This company Amazon, Microsoft, Google, and IBM.

In the II quarter of 2015 the volume of the market of services to deploy cloud technology infrastructures (including decisions IaaS, PaaS, as well as private and hybrid cloud systems) reached $ 6 billion, despite a strong deterrent, as the strength of the dollar. For the year, sales of these solutions closer to $ 20 billion.

More than half of the demand came from North America. The top three also includes the regions EMEA (Europe, Middle East, and Africa) and Asia-Pacific.

It is also noted that in April-June 2014 the total share of Amazon, Microsoft, Google and IBM in the global cloud technology market measured 46%. Now, after the 12-month period it rose to 54%. The revenue these companies increased on average by 84%, while all considered within the scope market has risen by only 33%.

Each of the above vendors was able to increase its market share in the second quarter but remained the leader among them the Amazon with 29% m indicative of the presence.

Research company IDC predicts that in 2015 the volume of the global market for cloud technology infrastructures to increase by 26.4% compared with the previous year, reaching $ 33.4 billion.

It is expected that sales of servers, storage systems and switches Ethernet-purchased to run private cloud technology services will reach $ 11.7 billion in 2015, which is 16.8% more than a year ago. In the segment of public cloud growth will be 32.2%, while the volume of sales of hardware solutions – $ 21.7 billion.

Thus, the cost of cloud technology infrastructure will rise to $ 33.4 billion, which corresponds to one-third of the total costs related to the IT infrastructure. In 2014, the equity ratio of 28.1% was measured. This year, investments in the development of IT infrastructures that are not related to cloud projects remain at the level a year ago – about $ 67 billion.

IDC experts note that the cost of cloud technology infrastructure will grow in all regions and market segments. In most countries, the dynamics of the cost of public cloud solutions will be higher than private clouds, as operators of public cloud services will continue to actively invest in the expansion of data centers and offers.

Source: crn

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Can I look into the future? Many of you may shake your head in amazement, thus giving a negative answer. However, having at its disposal the necessary data, you can try to make a prediction, the accuracy of which will depend on the initial information. Employees world-renowned research firm IDC decided that their data will be sufficient for several years. Soon after careful analysis of the firm’s representatives presented their vision of the state of the smartphone market back in 2018.

Start, as befits, followed with general information. According to the forecast IDC, the number of smartphones sold in four years will increase to 1.8 billion copies. Comparison’s sake, last year it reached one billion.

Fortunately, each of us, growing competition trigger drop in average prices for smartphones to $ 267. Currently it is 314 dollars. I want to believe that this will be achieved through the release of several of the same remarkable devices like Moto X or Moto G.

And what about the distribution of shares of operating systems? Do not worry, no increase displays iPhone and other dubious achievements kupertinovtsy can not shake the unconditional leadership green robot . IDC experts believe that Android will remain the leader.

However, his position, as well as any iOS, some falter. Android smartphone share will decline from 80 to 77 percent, while the “apple” phone slowed from 15 to 14 percent.

The reason for this will be Soup tile system running Windows Phone, from which analysts expect almost double growth.

Head of a department of Ryan Wright sure that in a few years to change the smartphone market, not only quantitatively but also qualitatively. According to his statement, until the present day low price of the device is synonymous with its questionable build and mediocre performance. In 2018, this stereotype sink into oblivion. Thanks to technology and the desire of companies to stay afloat, the line between the device secondary and higher price categories will gradually fade.

And how you see the future of smartphones? Share your opinion in the comments.

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Analysts at IDC expect significant growth in the supply of 3D-printers in the coming years. These devices will soon become common household goods.

According to the forecast of IDC, by 2017 delivery of 3D-printers will increase 10 times, and in the short term supply growth will reach more than 2 times the value. Notes that in 2014 this market will come from HP. Konica Minolta also intends to begin distribution of high-end devices. Midrange solutions will offer Makerbot, Afinia and Lulzbot. Thus, the market will gradually be satisfied in different segments.

However, in 2014 the patent expires on the laser sintering technology. As a result, many small companies will be able to use this technology its decisions, which will open new possibilities for creating more sophisticated and inexpensive home 3D-printers.

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In the third quarter of 2013, Android mobile platform has set a new record, according to the report, IDC. For example, the Android OS was installed on 81% of the shipped units in this period. Moreover, 39.9% of all Android-devices shipped by Samsung.

The market share of iOS for the year decreased from 14.4% to 12.9%. At the same time, a positive trend demonstrates the platform Windows Phone. In the third quarter, it took a 3.6% market share (2% in the same period of the previous year), the growth rate for the year was 156%. In this case, the majority of shipped devices accounts for the company Nokia – 93,2% of all smartphones based on Windows Phone.

The operating system BlackBerry is losing popularity. In the third quarter of 2013, only 1.7% of smartphones that contain pre-installed operating system, but in the same period of the previous year, it accounted for 4.5% of the market.

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Research agency IDC revised its forecast for the supply of tablets in 2013.

Thus, it is expected that in 2013 around the world will be shipped about 227.4 million tablets. In previous forecast this figure was nearly 2 million units higher – 229.3 million principal reasons for the decline projected figure of supply plates called increased competition from smartphones with large displays and portable electronic devices, as well as an insufficient number of outstanding releases tablets in the second quarter of 2013 year. However, even with the lower projected figure, tablet shipments in 2013 will be 57.7% more than in 2012.

IDC also suggests that the tablets will gradually gaining popularity in the commercial sphere. In 2012, 90% of the supply plates were in the consumer segment and only 10% – for the commercial sector. In 2013, the share of supply plates to the commercial sector at 13% and in 2017 – 20%. Additionally, it is assumed that the share of supply tablets to emerging markets will gradually increase. Furthermore, it is expected to reduce the average price tablets.

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Research firm IDC analyzed the market of mobile devices in the second quarter of 2013. The results are still in favor of Android and iOS, they occupy 92.5% of all shipments of smartphones during that period. However, iOS share declined.

Android’s share rose to 69.1%, just been delivered 187.4 million smartphones. A year ago, the figure was 108 million. As for the “apple” of the platform, the overall sales in the second quarter of 2013 greatly increased – it was one of the best neighborhoods for all time – but as a percentage share of mobile devices on iOS reduced. 

If the supply of “android” devices was 79.3%, the devices on iOS – only 13.2%. Of course, we’re talking about deliveries, rather than sell the equipment – we know that Apple is selling almost everything that is sold, and the share of traffic generated by iOS is much higher than that of Android. 

Interestingly, the Windows Phone confident ahead BlackBerry – its share rose by 77.6% and amounted to 3.7% of all shipments of smartphones, mainly due to Nokia.

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Like other analytical agencies, IDC noted the decline in the tablet market in the quarter fluorine. Over the past three months have been shipped 45.1 million tablets that as much as 9.7% compared to the previous quarter.

If we compare with the same period in 2012, the increase was considerable 60%. First delivery of the plates fell in the second quarter compared with the first. According to experts, the main reason for the decline of the industry is the lack of new models on the market Apple iPad.

Buyers took a wait and see attitude, which affects all manufacturers. However, analysts predict explosive growth of the market in the fourth quarter, which will be linked to the issue of new tablet Apple iPad , Amazon Kindle Fire and Microsoft Surface.

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