According to reports of authoritative publications, Apple is close to committing his biggest deal – buying Beats for $ 3.2 billion official announcement of its closure may follow next week.

The main purpose of buying Beats for Apple, most likely not the headphones and audio systems that are already quite long sold in stores Apple, a streaming music service Beats Music, which is distributed through the App Store. The fact that this service is a direct competitor to iTunes Radio, otedaya his part subscriptions, and, hence, profits. So by buying Beats Apple can kill two birds with one stone – and remove a competitor, and for myself to get a good platform for the development of iTunes Radio or similar services of their own.

In the transaction, and will also include a unit dealing with headphones and other audio Hardware, so it’s possible that buying your next iPhone, in the box with him will lie steep Beats, as it was in his time at HTC.

If the deal is closed, it will be a record for Apple, which is the most expensive purchase was NeXT in 1997 for $ 404 million ($ 600 million, taking into account inflation today). So Beats can sharpen competition in the world championship of IT-shopping giant, which is clearly in the lead of Facebook and Google.

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Apple is working to implement a recognition feature in iOS 8 tunes, reports Bloomberg. According to the newspaper, the company plans to cooperate with Shazam, service, search for information about the songs. When this feature is implemented in the embedded platform, download the application does not have to.

Bloomberg points out that the technology will collect data on playing songs using microphones iPhone or iPad, it can be cause by referring to Siri. For example, ask what song is playing at the moment. When asked, the system will match the incoming sounds to the microphone to those available in the database, and give the answer.

Implementation of this functionality can be very useful for Apple. A year ago, according to statistics, Shazam was set at 20% iPhone. The application provides a link to track in-store Apple, and many users buy your favorite song overheard. So, the installation of such a functional for all without exception gadgets will have to substantially raise income iTunes Store due to an increase of spontaneous purchases (I heard a song like →→ uploaded).

Also appearing option will draw attention to the iTunes Radio, service for listening to music on a subscription (if any song can be found in it, then it should be used). Increasing the number of users of the product please advertisers.

The company has not yet commented on the collaboration, however, as sources claim, acquisition Shazam speech does not go, the service should continue to work regardless of the iOS 8.

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Nissan has entered into an agreement with Apple to use in their cars streaming service iTunes Radio. The term entered into an exclusive agreement expires at the end of 2013.

Radio iTunes – free internet radio service that offers a radio station based on the user’s personal music preferences in iTunes. The new service is integrated into iTunes , the device on the operating system iOS 7 and set-top box Apple TV includes over 200 stations and a catalog of music from the iTunes Store. Over time, iTunes Radio is changing, better adapting to user preferences on the basis of the music he listens and downloads.

Nissan was the first automaker to integrate into their cars Radio iTunes. It is also possible that in 2014, the service Apple will start using other car companies.

According to the web, among the first Japanese car radio built-in Apple will have a new generation of crossover Rouge, which will be sold in Russia under the name X-Trail, kompaktven Versa Note and the electric car Leaf.

Note that Apple announced the recruitment of music experts that will make the algorithm selection of music in iTunes Radio more “human”. As existing algorithms are often mistaken by analyzing the complex styles in iTunes Radio will be two stages of verification. Currently, the company is actively looking for people especially versed in Latin music, alternative and metal.

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