Apple will continue to entice the best in the business. And the commercial director of the Swiss watch manufacturing company TAG Heuer. What, where, how and whether to iWatch inscription «Swiss made», look under the cut.

Will! Inscription. Because kupertinovtsy dreaming, as if to leave it to the smart watch. After all, according to rumors, TAG Heuer – this is not the first company to which the proposal has been accessed Yabloko cooperation until now refused. And behold, a miracle happened, they caught a fish on a hook in the face of the sales director TAG Heuer.

History of iWatch from Apple

Long it decided not to hide, and laid on the table almost all the cards. Care of one of his subordinates said the head of watchmaking division of the French company LVMH, which possess such brands as HUBLOT, Zenith and TAG Heuer, Jean-Claude Biver. Employee’s name, he did not name, but said that if a colleague went to a rival company, Jean-Claude would be upset, but now it looks like an unusual career turn. And then added that this year, Apple has tried to win over a watchmaker (horologista), but then the company no one left. (That is, kind of like Beaver publicly condemns the act of the employee, but a reproach to present)

While known for sure is one simple thing – no Swiss company sees no serious rivals in the face iWatch. Even the statement of Swatch was Nick Hayek, the future creation of Apple will not be a success, because “smart watches require two hands or control, and it’s uncomfortable, or voice control, but it requires too much energy.” And meanwhile, in the news here and there there is information that the clock will be shown in October! And still working on them and wearable electronics unit employees from the company Nike. What will this child joint creativity Naik kupertinovtsy and Swiss commercial director? Hopefully, extraordinary and impressive.

And here’s the question – choosing between clever clock whether you have a value for the inscription «Swiss made», whether it will add solidity iWatch?

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Rumors of a hypothetical smart hours Apple continue to appear and reappear. Sometimes they reinforce the already known information, sometimes go with her counter. Message posted MobiHealthNews, forces us to reconsider recent information that iWatch will fully functional medical device.

According to the resource integrated meter and sensor for measuring the level of hydration of the device does not receive. Clock, according to the publication, will be much easier than the “promised” the media last week. The device can only work in tandem with iPhone , created a team of 200 people and will not receive approval FDA (explain that top managers recently visited Apple Management on sanitary inspection by the Food and Drug Administration USA).

At the same time, despite the absence of a list of possibilities the gadget the ability to do a blood test and measure your blood pressure, iWatch will be “incarcerated” under the care of the physical condition of the user. In tandem with the program Healthbook device will monitor the training of man and his dream . In addition, the application can remind medication.

This information is, by and large, does not refute any of the things that we have heard. It only reduces appetite and waiting accents.

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Apple once again expanding its staff. In the company invited Roy Dzh.E.M. Reimann of Philips Research. It is assumed that the specialist will work in a team iWatch.

Why is it so decided to press? The fact that Reimann long time worked on sensors, readers vitals users, and specialized in the study of sleep. Among the professional interests of the employee newfound American manufacturer was listed observation of human behavior in the opposite state to wakefulness, assessment of physiological changes during the night and the development of appropriate technologies.

Such competence perfectly fits into the fabric of rumors that flooded the Internet recently. In particular, the experience of the specialist fit with the data that the iWatch will not just hours, and full-featured peripheral device for monitoring health. It is assumed that the gadget will monitor critical vital signs of its owner and interpret them.

If this is true, and the product can not only count the steps passed and burned calories, but also to measure heart rate, blood pressure readings to clarify, determine the composition of blood, without an analysis of the quality of sleep just can not do it: First, sleep has a significant impact on the human condition, and secondly, the market already presented several ideas, studying the behavior of night homo sapiens, and it would be foolish to fall behind.

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Smart watches from Apple, which are expected to be called iWatch , have not even seen the light, but it does not prevent analysts predict sales vengeance future devices. According to Business Insider, citing a specialist reputable company Morgan Stanley, for the first year after the presentation of approximately iWatch Apple can earn new gadget $ 17.5 billion – more than four billion dollars per quarter. Quite well for the enhancement, is not it?

As an iWatch experts called price 299 dollars. By simple mathematical calculations can be found projected amount of realized hours per year – 58.5 million units.

A lot or a little? Yes, Apple now ships more than 50 million iPhone in just one Christmas quarter, but in the first year after the announcement of smartphones brought her total 2.5 billion dollars in revenue. At the same iPad figure was several times better – $ 12 billion.

If you look at a graph of supply devices (vertical axis) of the number of blocks that have elapsed since the presentation of each of them, you will notice that the new Apple products traditionally sold faster than the old. To overcome the mark of 100 million smartphones sold, iPhone needed 17 quarters, while iPad coped with this problem for 9 quarters.

Analysts expect the emergence iWatch will make a splash at the market and potential buyers flee headlong to the nearest Apple Store for a couple of hours steep. Therefore, we will be able to sell 100 million iWatch a year and a half.

But it’s not only that. Since the release of iPad has passed quite some time, and many have already got this “army” gadgets Apple, including the iPhone, Mac and even Apple TV. ITunes now has 575 million users, while at the time of launch of the iPad were created 120 million accounts. Believe me, they are unlikely to abandon such an accessory, so even with the “apple” on the rear panel.

After such forecasts will be strange if Apple does not want to once again conquer the market of smart watches .

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Ongoing debate about the not yet released product from Apple recently reduced to the fact that “the team iWatch” is not necessarily preparing to launch smart watches. Most consumers do not replace your expensive luxury or just a convenient accessory to the electronic device. At the same time float rumors that a wearable accessory lot of attention will be given to tracking the health of the owner. In light of recent ideas and speculations coming up with new concepts device, which must leave no later than this year. One of these concepts highlighted resource Business Insider.

Designer Todd Hamilton in his work repelled by the idea of ​​iWatch, as a minor accessory, which of course can replace the clock, but it does not look like a clock, and nothing prevents wear it on the one hand with the already familiar chronometer. At the same time, as an accessory is closely monitoring the health (the blood, heart rate), it can be called sports. In fact, the work of the designer – is a Nike FuelBand from Apple.

The concept incorporates the rumors of a curved display. Also pictured device is equipped with Siri, sports apps and Health. Judging from the video, the device operates on the adapted version of iOS 7. Opinions may differ, but in my opinion – is the best option from a wearable device of all, we have shown uncomplicated to Apple designers.

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Apple is preparing a watch. And, like, not alone. Well, sin is not to fantasize on this fertile topic. Martin Hayek again right there. This time with the concept of the wrist gadget.

According to the designer, the company will iWatch iWatch s and s. First gadget will look solid (just like iPhone 5s ), and the second – in youth. 

Whether rights Rocketeer forums and specialized resources, time will tell, but the fact that Apple is testing several versions of hours, according to other sources (some of them can even listen).

And what would you like to see iWatch?

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Rumors that Apple is developing a television set, go long. They then fade away, then reappear. As reported on Monday, an analyst at DisplaySearch Paul Genton, citing sources in the supply chain company in Cupertino decided to postpone the creation of its own television panel and switch all resources on wearable electronics.

In the October edition of the Bloomberg, enlisting insider sources, reported that the iTV television must be equipped with a display with a diagonal of 65 and 55 inches. And, Apple has not yet decided on the final specification. It is known that the display will occupy the entire front panel of the unit. Apple initially hoped to release iTV market in the fourth quarter of 2014, however, according to DisplaySearch, the company decided to move the product announcement at a later date.

Instead, Apple will focus on the development of corporate electronic bracelet. It is expected that the iWatch will combine the functions of the clock, computer, and a pedometer and will be able to exchange information with computers and smartphones via Bluetooth. By this project, the company has connected a lot of experienced professionals, some of whom are employees of sporting goods manufacturer Nike.

According to media reports, the production of flexible displays for iWatch will LG. But Samsung lucrative offers from rival companies refused. According to some reports, Apple is currently testing several prototypes of smart watches, in which the size of the screen is 1.4 or 1.6 inches.

When exactly iWatch is available, so far unknown.

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Apple plans to make “smart” watch iWatch thinner counterparts existing in the market for a more compact battery 9to5Mac reports with reference to the new company’s patent. The bid was made public on Thursday Patent and Trademark United States.

Lack of ergonomics is one of the major shortcomings of the current “smart” watches. Because many models dimensions appear bulky and inconvenient to use. It is believed that this is one of the main barriers to the promotion of wearable electronics.

The latest models of electronic bracelets Bluetooth wireless technology with low power consumption (Bluetooth LE). Its advantage is the ultrasmall peak and average power consumption, and low energy consumption in idle mode. However, even this specification implies a permanent Bluetooth connection between two devices and, accordingly, increased battery consumption.

Apple engineers have proposed a special mode Bluetooth, which does not require a continuous connection. Based on the description of technology, gadgets can connect to each other with short sessions, during which information will be shared. Thus in this mode, the master device (eg, iPhone) can provide a second gadget (iWatch) the ability to download data from the Internet. The application states that the second device without cellular module can connect to the iCloud service through the main unit to receive new mail, information from social networks and other notifications.

According to sources, Apple is already testing its own wearable computer. They say that the clock enclosed curved housing completely or partly made of a flexible glass. It is a form corresponding to the form in a special way the wrist, will be one of the main features of the gadget that distinguishes it from its competitors. According to rumors, the engineers in Cupertino have OLED-displays in three diagonals – 1.3, 1.4 and 1.5 inches.

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To a certain extent smartwatch iWatch seen as the next revolution, which demonstrate the capabilities of Apple as an innovator. If the company is able to create a really handy wrist accessory for remote interaction with the smartphone, it will be a strong blow to the course and competitors, including Samsung , which in this area is not far advanced. However, the analyst Gene Munster (Gene Munster) from Piper Jaffey not attach much importance to this financial product, which was confirmed in practice, according to USA Today.

He surveyed 799 Americans on the subject of whether they are ready to buy iWatch for $ 350. Only 12% of iPhone owners said they are interested in this gadget. Given the lower purchasing power of the people outside the United States, Munster found that the world’s first-year sales of Apple smartwatch them interested in the strength of 2-4% of owners of iPhone. The total number of users of Apple’s smartphone is about 293 million people, that is, you can count on selling iWatch at 5.10 million units.

If Apple will end the year, selling 7.5 million of such products at $ 350 each and a gross margin of 30%, the company will receive $ 2.6 billion in revenue and $ 790 million profit. And this is about 1% of annual revenue and profit developer iPhone. That is, in financial terms from iWatch special feats can be expected, but the company’s image smartwatch can improve that will positively affect the value of the shares and its perception by users as an innovator. It is expected that Apple will release smartwatch in 2014.

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To deny the existence of the interest of the largest manufacturers of mobile electronics to a segment of wearable computers is not necessary, therefore the forecasts in this area are doing and industry experts. Analysts at Piper Jaffray have already started making forecasts in terms of popularity iWatch, although the prospects for the emergence of the market even in the next year rather vague.

A survey conducted by specialists among 799 Americans revealed that about 12% of iPhone owners are willing to buy “smart” watch Apple. And it provided that the relevant product will cost no more than $ 350, and to some extent functionally complement the iPhone. Extrapolating these results to the global market, analysts have come to the conclusion that in the first year after the announcement of Apple will sell between 5 million and 10 million iWatch. And such an annual sales volume will correspond to only 1% of the company’s revenue. In short, a significant impact on Apple’s business out of “smart” hours in the first year will not. Is that the effect occurs technical novelty.

Note that a well-known Russian blogger attributes Samsung’s intention to release a “smart glasses”. Accordingly, some “smart watches” South Korean manufacturer will not be limited. However, we would like to believe that this product will be more perfect than actively criticized watch Galaxy Gear. Intel has also shown interest to a segment of wearable computers, albeit still through the release of Quark processors and funding development of “smart glasses”, but the soil must be prepared in advance.

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