One of the main events of the technology industry this week was the purchase of the company Nest Labs largest search engine Google for $ 3.2 billion. At first glance, there is nothing unusual: Google constantly buys as small start-ups and large corporations (which alone is worth the deal with Motorola for $ 12.5 billion). But do not forget that the founder of Nest Labs is the creator of the iPod, Tony Fadell , so it was logical to assume that the company will absorb rather than Google, and Apple.

Nevertheless, this did not happen. Is Apple is not interested in smart thermostats and smoke detectors, which is famous Nest? Indeed, in recent years only and there is talk of creating a “smart home” technology corporations. In addition, combining stunning design and simple interface device Nest become very similar to the products of Apple.

Why Apple decided to leave its rival Nest Labs? Perhaps because Tony Fadell care of the company in 2008 contributed to its chief designer and friend Steve Jobs Johnny Ive.

According to Cult Of Mac, Apple has never been interested in buying Nest. According to the publication, between Ayvom Fadell and constantly fierce controversy because of what Tony even sought help from Steve Jobs. Nevertheless, Jobs decided to support the Quince, and Fadell had nothing to do but to leave the famous campus in Cupertino.

According to Kenny Linder, author biography of John Quince , in the process of writing Tony refused any comment on the matter, so we can guess that the relationship between the two key Apple employees were quite tense. Subsequently, the light shed on this mystery former vice president Jon Rubinstein, for the dismissal of which is rumored to also stood Ive. 

Left to right: Tony Fadell, Jon Rubinstein, Johnny Ive, Steve Jobs , Phil Schiller.

Bad when personal differences between employees become an obstacle to the merger of the two companies, both of which produce high-quality products. Fadell himself says that Google has been involved in the development Nest from the beginning, and he showed himself one of the first prototypes of the thermostat Sergey Brin.

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As we already wrote , November 14 is the unofficial biography of Jonathan Ive. The book with the great title «Jony Ive: The Genius Behind Apple’s Greatest Products» aims to tell about the life of someone who, in my opinion, is the soul of Apple. To whet your interest in the network as a kind of teaser were laid out some of the facts mentioned in the biography.

It should again be recalled that the unofficial biography, therefore, the responsibility for the accuracy of these facts lies with the author Leander Kehni.

So, let’s begin. According to the information set out in the book, Jonathan still in high school, became interested in the design of mobile phones and watches. The book claims that the information was obtained from one of the teachers Quince.

After graduating in 1989, Jonathan became the co-owner of a start-Tangerine. The first project of the future ideologue iOS 7 is the development of the design of toilet rooms, including a bidet and a sink to a rich uncle. The project was rejected because of too much value. By the way, this milestone in the biography of quince is not a revelation, as it is mentioned in the English-language article on Wikipedia.

Jonathan wanted to resign from Apple shortly before the return of Steve Jobs to the company. Here, the author makes reference to John Rubinstein, who was at that time supervisor Quince. Last persuaded to stay, saying that the company “is going to make history.”

According to the designer Doug Satzgera, Steve Jobs was against the introduction of white color, and only thanks largely Quince turned persuade him.

The book also states that in a top-secret design lab Apple sounds techno music, and its staff play football (not table, and quite a present), and skateboarding. Personal same office Quince is a glass cube, in which there is nothing except the table, chairs and a table lamp. And Jonathan does not allow anyone to go in there, even his wife and children.

Author’s biography states that after the surgery to remove the tumor in 2004, Steve Jobs himself only allowed to visit his wife Lauren and Jonathan Quince.

Be that as it may, to know this is true or not, it will be possible only after the official comment of the hero of the book. If this comment is, of course, will be.

Judging by recent publications in the English-language sources, the book also contained a rather sharp, and sometimes openly rude statements attributed to Steve Jobs.

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Apple chief designer Jonathan Ive and artist Marc Newson told about the basic principles for the creation of exclusive gadgets as part of PRODUCT (RED). The video was produced for the charity auction Sotheby’s (RED).

“Sir Jonathan Ive and Marc Newson, the two most well-known personalities in the world of design, and discussed with the musician and philanthropist Bono our joint work for the auction Sotheby’s (RED) in New York. Auction Sotheby’s (RED) will be held on November 23. It aims to draw attention to the spread of AIDS in Africa. “

As part of the charity project PRODUCT (RED) Ive and Newson designed a series of exclusive products. Among them, the Mac Pro in a red case , a single instance of the camera Leica M with a 24-megapixel sensor, a table and exclusive headphones EarPods rose gold .

PRODUCT (RED) aims to attract big business to the fight against AIDS in Africa – the leading company in collaboration with the organization released a special version of their popular products and transfer of the proceeds from the sales of these products to an international fund to fight a terrible disease.

The founder and mastermind behind the campaign, Product RED, bringing together many well-known companies in the premises and Apple, is the Bono of U2. Payments began in the days of Steve Jobs, despite his very negative stance on philanthropy.

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Redesign iOS 7 is not so flat, and it’s great. Matt shine, “letterpress” – are all present in one way or another. Now is the time to distance themselves from such concepts as “texture”, “skevomorfizm” other unpronounceable and difficult terms. And I think you have to try to dig a little deeper: to understand the culture and aesthetics that Apple puts in a phrase «Designed in California»: to hear the sounds of the surf and feel the spray of water on the skin of the beaches of Orange County, imbued serfboards subculture, try to soak up the same vibes as reckless guys with boards, dancing on the waves …

Why on such terms as “skevomorfizm” and “flat design” brings cheekbones? It’s simple – many operate on them, scattered right and left, without understanding the essence. It distracts from the main – from understanding the purpose of the whole business on the “restructuring” interface – a return to the basics and fundamentals.

Designed by Apple

So, recently, «Designed in California» – the leitmotif of Apple, the inscription emblazoned on every device on every box has come off the assembly line. And this inscription – not just information or a nice slogan, but a new ideology of showing what the designers and engineers in Cupertino are investing in their products. In the words of the “Designed in California” invested a far greater significance than it might seem at first glance.

Leaves no doubt about the fact that by the name of «Mavericks» (a world famous iconic surf spot in California) for the latest version of OS X, but still lost the infomercial at the end of last presentation, Apple clearly and transparently hinted at who they are now. The company, through a unique impregnated technoculture Silicon Valley trends of the Los Angeles art mainstream, which absorbed the mood of one of the most gracious and carefree places on the planet, the sanctuary of billionaires and beggars hippie – Orange County.

The new iOS has turned strange. More alienated from the mainstream culture. And why is not that popular. In general, all are tired of the classic Apple, but there are more matte, more plastic, more air “Helvetica”, more light and soft gradients. More of California … Why? Because the company that inspired tens of thousands of designers, several generations of musicians, photographers and filmmakers went back to his home. «Back to basics».

Farewell, skevomorfizm, hello, surf-pop! West Coast is the Best Coast!

In 2011, Apple switched from the “exclusive”, oriented towards users of the company, “inclusive” – ​​completely dedicated to the fans, but artificially limited in communication with someone else. This condition is similar to the time when the whole world was amazed by the famous commercials, it was in 1984, is a condition similar to the hippie culture. To understand this condition, you need to be “on the wave” of the mood, listen to musicians Generationals, Hot Chip, Fitz and the Tantrums, Edward Sharpe & The Magnetic Zeroes, visit the LA underground art performances and exhibitions, read Pitchfork, have a board for Finally surf. To imbued with something like this, watch the movie Surfer («Surfer, Dude») c Matthew McConaughey in the title role. Feel like a beach fight, for which there is no work, time, something frankly frivolous and that money can buy. He will always be surrounded sunshine, smiles and … the beach. Perhaps then you will understand the essence of a little “return» Apple.

Forms of genius Philippe Starck, whose influence is evident in the changed interface of iOS 7, and more details, minimalism and simplicity – it is more and more like a special, extended look at the composition of Beach Boys, lightly seasoned with sea shades and orange glow of sunset. Intentional geometric, straight lines, gradients, where they should be – they are used as a graphic designer and find a solution, but not as a logical interface element or imitation lighting. All this is the result of compulsion to Sir Johnny Ive to detail. This is by design. You may not like it. But if you like it – you’ll love it forever. And do not forget something else – “Surfing at Mavericks – the best!”

As an epilogue bring word Vila Giesler ( Wil Gieseler ) – director, designer and developer that “Death skevomorfizma greatly exaggerated.” By the way, he lives and works in the same iconic Orange County.

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