On Friday realized clearance of pre-orders for Apple Watch. Retail strategy against Apple smart hours differs significantly from methods. And methods of selling other company’s products. In addition to retail stores, Apple Watch can be found in not quite the usual places. Let’s, where before Apple products not sold at all. These are small shops in the most prestigious department stores in London, Paris and Hong Kong. Journalists portal TheVerge visited each of them.

Apple Watch in Isetan, Tokyo

When I approached Isetan. This is a huge department store in the busy business district of Shinjuku. I saw a big line of people. When I came closer. It was found that at least half of the people – is reporters and photographers. So actually I was in the queue sixteenth. Line of people kept growing, and at 10:30 am we were inside a dark corridor.

Next, the two columns were formed. One for those who would like to enroll in a fitting device. The second – for those who just want to look at the device in the store. This scheme has confused many people. It turned out that the example of Apple Watch will not work. All time is scheduled for late evening. As a result, some desperate buyers have moved to another queue. To view even on the clock.

The shop is a black box on the background of a well-lit store. Situated near the store Cartier. And that reminds most brilliant and attractive place in the world. The walls are decorated with photos of glowing hours. And in the profiling clock adorn the walls. On the tables laid out various models of Apple Watch and straps. In the shop, there is nothing superfluous. There were a lot of curious fans of Apple. The audience was mostly men.

Apple Watch in Galeries Lafayette, Paris

I did not know what to expect when I arrived in the morning on a motorcycle to “Gallery Lafayette.” Prestigious, and filled with tourists department store in the center of Paris. I thought that the scene is unlikely to be the as violent picture, as in the early days of the sale of iPhone. However, I decided to get up early to avoid crowded. As a result, I was in the store at 8:15 am, 45 minutes before it opened. Red velvet ropes and metal fences were placed in front of one of the entrances. And surrounded by a group of employees crowded, dressed all in black. There were two men about 20 years. The first was a Chinese engineering student. He lives in Germany, the second lanky Belgian software developer. Both spent the night near the entrance to the store.

As well as those with whom I spoke earlier. Both have already decided that buy Apple Watch. Not counting Apple employees who came to the event. There were locals and vacationers. They came to try on the device. An elderly German with whom I later spoke. He said that he had ordered his watch 14-year-old son. In the first minutes of the beginning of registration of pre-orders.

All guards patrolled the area in bright orange vests. Although the people were few. By the time, the doors opened shop. There were about 40 people. Apple employees had all inside. And asked to take the escalator to the second level. There we met the rest of the staff. The predominant part of the clients were male. Distinguish journalists from fans “apple art” was virtually impossible.

Shop Apple Watch relatively small. The four sections of the long wooden tables. Watches were placed under glass along the wooden tables. Some of the samples were in the public domain. Each section is divided branded high walls. It’s hard to call the store opening in the Galeries Lafayette something enchanting. And almost everyone who was there that morning, not seduced by buying hours. While Apple is confident that the most dedicated fans of apple products have already made their choice in favor of Apple Watch.

Apple Watch in Selfridges, London

I drove up to Selfridges at 8:30 am. Usually, I go to the store. Just because I can not afford to buy a $ 3,000 leather jacket or a watch. And that is worth more than my house. But today I’m here to try Apple Watch Edition for $ 17,000. Outside, I noticed the guards blocking the entrance to 9am. Gradually forms the beginning of all people. I managed to get in among the first. Journalists, too, did not miss the opportunity to get into the store first.

Once inside, you immediately realize that was exactly in the Apple Store. The walls are decorated with the company logo. The Clock located on the long wooden table in the center of the room. Shop decorated with tall trees, and in the windows – cut from paper butterflies. Here, in contrast to most retail stores Apple. You can not just go and try the device. All the Apple Store were eight demo stations. But the clock is locked to the supports. There are iPad-s that are in similar blocks of plastic. It let you know about the basic functions. And the possibility of different models of Apple Watch.

In special tables with drawers bedside tables stored only Sport and Watch. In order to try Watch Edition. You need to go to a separate room. Unfortunately, even if you have decided on the watch model. Buy model (at least) at the beginning will only be online. Apple Store employees help download the application and pre-order.

I was the first to apply the day the most expensive collection Watch Edition. Special box, the same exclusive, as the device itself. The box was delivered to the place of fitting. I tried both models 38 and 42 mm. And I can say with confidence that each of them looks like a golden collection of Apple Watch. Apple Watch Edition does not resemble something unique or premium. Perhaps most of all I was amazed that use the watch on his wrist is impossible. You can only use the demo units that are on the counter. However, those who really find $ 17,000. They are unlikely to be a long time to learn the functionality of hours. While in the store, they just buy a watch.

Source: TheVerge

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With each passing day, Apple distributes its products worldwide. Just a few minutes ago was opened the first online store – selling Apple Watches.

And now, a lot of customers had an opportunity to buy a new device from Apple. Surprisingly, many of us long ago thought about the new Apple Watches. Or at least look and feel them as they sit and look at your hand.

If you still do not know the exact place of the provisions of the store, we will report it again Selfridges one of the popular places of buyers. The most famous and wonderful place of fashion. And now you can associate with highly technological devices from Apple. Which are also interesting and trendy, like himself the center of the outlet.

As for convenience, many only be happy with a good place position. In fact, many customers have already visited the store and they are very happy.

The most interesting thing is that the company closely monitors the sales of its products. And a lot of customers were satisfied with the service sector and comfortable situation. But according to the polls could be judged that many still prefer online shopping. Although it is possible and to understand, but as for us, people should come to feel and buy. You just need to set aside some of their extra time and to dispel his everyday environment.

We will keep an eye on upcoming events Apple Watches and more. Everything new will report.

Source: Pocket-lint

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With more than 230 new towers, skyscrapers, planned for construction in London, the British capital could come up with some way to get rid of the shaded areas. Indeed, in broad daylight in London somewhere dark, if you do not like at night, like in the twilight. Although the shadows have always been a matter of concern for architects and planners, a significant increase in the number of construction of tall buildings in London will mean even more darkness than before, and it can theoretically appeal to those who dwell on the “street level”. In connection with this, the company has developed NBBJ bespoke algorithm that could mitigate this effect, and the company used it to design a pair of concepts “towers”, which, as promised, will be able to reduce the area of shading on the streets of about 60 percent, compared with buildings of similar size.

Bespoke computer algorithm NBBJ taking on issues such as the angle of incidence of the rays coming from the sun, the best distribution and even the use of aesthetic and probation for domestic purposes. And the company used the obtained during the experiments data to help build a couple of buildings that are likely to soon start building in Greenwich. They are built about 200 m in height (or will be closer to the British system of calculation – 656 ft) and have 50 floors each.

And let absolutely can not do without shadows, two skyscrapers would offer the opportunity to reduce their production by 60 percent.

“The algorithm is based on the law of reflection,” says David Kosdrui, designer No Shade Tower (which also involved James Pinkerton). “Sunlight reflected from the front, falls to a certain section of the street, thereby increasing the level of illumination.”

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Apple plans to open a specialty shop for their hours in a department store Selfridges in London, which is the second largest after Harrods.

Most likely, the store will be located at the entrance to the famous Wonder Room, which covers an area of 1770 square meters. There is a wide range of luxury jewelry and watch brands, as well as a wine bar.

In the section adjacent to the Wonder Room, will soon begin construction of the store-in-store from Apple. It will present various models of Apple Watch. May be established service One to One, which will be able to refer those who are interested in learning more about the device.

Apple recruit from their stores located in London, in order to avoid a shortage of staff in preparing for the opening of the flagship store in central London, which probably will store in Selfridges.

As expected, the store will be ready for the emergence of Apple’s hours of sale, ie, by April. Boutique “join” in the store, which the company plans to open in Paris Galeries Lafayette.

Source: Macrumors

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In British universities plan to ban the use of wristwatches in the exams because watching do not want to once again check what hours are smart, and will help the student, and what – no. And to blame Apple Watch.

University of London, which includes a number of higher educational institutions of the capital of Great Britain, and the City University of London said smart clock can lead to problems in the exams. Last year, representatives of the University of London have expressed their concern related to the release of hours Apple. After the novelty should appear on sale in April, in the midst of the session.

It was finally agreed that students entering the classroom, put all the watches in a plastic bag, which will be stored and smartphones.

Perhaps the beginning of the examination pores developers come up with new “chips”, which still allow students to write off careless …

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Nokia is preparing us for something special will happen tomorrow, July 23, in London.

This was reported by one of the employees in the conference, please visit Nokia. To his report, which refers to “something big» (Something BIG landing here tomorrow), he put a picture with the company logo, which supposedly shows the housing of the new device. What is it about the new plans phone or on another device, the author did not disclose.

Anyway, the details will be announced tomorrow at 9:00 am GMT.

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