Prior to the presentation there were only about half an hour, and we can recall the important points that can be covered at the event. That will be presented? At what price? How can it look like? All this will become clear soon, but for now try to guess.

Presentation Apple Watch

On «Spring Forward», is likely to be told about the configuration of hours Apple, their capabilities, the final version of the models. Previously, the company only casually mentions the possibility of the device and the Privacy Policy.

As far as we know now, the sale will start from $ 349 for the simplest model of a clock.

Opportunities Apple Watch

Most likely, Tim Cook, CEO, will reveal all possible devices. So, before we learned that Apple Watch downright crammed sensor, and related applications. There is more or less clear. But there is a very important point, which is able to lift sales hours to heaven, or, conversely, significantly lower sales: this is the battery life.

Price Apple Watch

As mentioned above, we know that Apple Watch will be sold at a price of 349 US dollars for the simplest model. And how much will it cost the flagship model? Rumor has it that it will watch with platinum case and a price of $ 10,000.

Apple Pay

Without a doubt, the corporation will provide an update in the Apple Pay, its payment system, which has already won the 1% of the market of electronic payments in the United States. Who is likely to be told about new contracts and agreements with partners that extend the capabilities of the system.

Apple Store

Chain stores Apple Store is constantly expanding. Now opening new stores, of which the corporation will mention during the event.

MacBook Air upgrade?

There is a chance that ultrabooks will be updated MacBook Air. What exactly will Apple, is not known, but one can assume that it will be updated device configuration, and perhaps some new items design.

iPad Pro

12-inch iPad? Perhaps, but is likely to present this mysterious gadget already then, for a couple of months, and not now. But the probability of this still exists.

Something else?

It is unlikely that Tim Cook talk about something completely new, but the probability of this also exists. Apple Inc. likes to make surprises and often unexpected surprise announcement as analysts and fans of their products.

Source: Apple

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What is included in the category of “mobile“? Seemingly simple question. Of course, those gadgets that we can always take with you. Ideally, perhaps, are those that fit in your pocket. Initially, it was our phones, then one operation with them stood PDA and then, and smartphones. When there were plates, they were also enrolled in the category of “mobile”, partly, perhaps, due to the same operating system, whether it’s Android or iOS, the same input methods as touchscreens. But is it true?

Google, it seems, does not think so. That’s what they say in the application of the Commission on U.S. securities

“Over time, it becomes increasingly difficult to determine what exactly are the “mobile” platform, and how it will be in the future. For example, at the initial stage, most industry observers determined plates as “mobile devices.”

This coincided with our own vision, as evidenced by the fact that the report of the income in the mobile market sector for the third quarter 2011 and 2012 includes both mobile phones and tablets.

However, as the plates are gaining momentum in the market, it became clear that their use is rather like using a PC than mobile phones. In our campaign management tool, which was launched in 2013, now requires the same rate for the advertising campaigns for PCs and tablets.

In a short period of time, Google dramatically changed the understanding of the term “mobile” with “tablet + phone” on “phone”. We expect that this value will continue to further shift towards increasingly gaining momentum “smart” devices. “

Perhaps, in that there is some sense. If you used to classify the “mobile” device and its OS input method, here there are some problems. Android has long been used in digital cameras, audio systems and other technology, iOS get to the car, which, of course, can be attributed to mobile, but in a somewhat different meaning. Yes, and touch screens are no longer the prerogative of handheld gadgets, after moving not only to laptops, but also much larger touchpads. Also, frankly, not much difference in portability between tablet and netbook or ultrabook, but for some reason, the last is not added to the “mobile”.

If we consider the use of the device key, really, smartphone more often used outside the home, while the tablet is usually “bedside” device.

About says similar thoughts and presented on the eve of Microsoft Surface Pro 3, which not only tried to combine the tablet and laptop, but also actively compared with the presentation of Macbook Air.

It only remains unclear whether the plates stop considering “mobile” devices or start classing them and laptops. Also do not forget about such devices as fablety / smartwatch / planshetofony (underline), as well as various transformers like Asus T100 or all the same Surface, which largely blur all boundaries classifications.

And whether you agree with the position of Google and how to draw the line between devices themselves?

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The last couple of years, analysts say only that Apple needs to release the budget structure for emerging markets. No matter it is iPhone or iPad – Release cheaper product will automatically increase its share in the market as a separate country and on the world stage as a whole. But few would have thought that Apple decides to start a price war, releasing low-cost version MacBook Air.

Several days ago, the technology giant has updated its line of “air” laptops . Innovations, frankly, not very much – Apple MacBook Air only has equipped more powerful processors. However, the attention of buyers primarily attracted another fact: the minimum configuration laptop has become a $ 100 cheaper and is now worth $ 899.

According to experts from JP Morgan, reducing the cost of the MacBook Air is a strategic decision for Apple, because it helped us to settle in the notebook category with the price from 500 to 1000 dollars. In addition, such actions can seriously affect sales Windows -laptops in the same price range. It should be noted that last year, sales of the device in this category were significantly higher than the more expensive models – were sold nearly 100 million laptops.

Of course, cost reduction will allow Apple to increase the demand for MacBook Air, as well as increase its revenues from sales of devices in this series. Most affordable Mac, still remains Mac mini ($ 600), but in order to work on it, you must also purchase a monitor that just cost $ 300-400 are the same.

The online Apple store new laptops are not yet available for purchase, and therefore the price of MacBook Air remains unchanged.

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Apple will release a 12-inch model of the MacBook with the ultra-slim and ultra-sharp display Retina, which will set a new trend in consumer electronics, said KGI Securities analyst Ming-Chi Kuo. It is expected that the laptop will be in the second or third quarter of 2014.

According to the expert, Apple is preparing several groundbreaking products. Among the new products the company is expected the 12-inch MacBook with a new design that takes an intermediate place between the 11-inch and 13-inch MacBook Air models, and thanks to its ultra-thin design will help maintain interest in this class of products. Contrary to rumors, the author claims to forecast, Apple will not translate laptops to use the processors of its own design. In 2014, the MacBook Air will continue to use processors Intel.

Kuo predicts release of “fiscal» iMac and the sixth generation of the iPad with a display resolution, 30-40% superior Retina in modern models. According to experts, there are two factors that can affect the way the plates will equip the new screen high resolution or not – is the degree of complexity of production and, consequently, the cost. If both of them will be in the range of technological and business rules, users can expect to have a clearer picture in the iPad. Recall that the current iPad has a resolution of 2048 x 1536 pixels. The appearance of the 12-inch “apple” tablets source in 2014 is not expected.

KGI Securities analyst has listed some of the characteristics of new products Apple:

12-inch MacBook with Retina display and new design:

• More compact MacBook in a new design.
• Release in the second or third quarter of 2014.
• 12-inch screen: a portable, like a MacBook Air 11 “, but more productive than the MacBook Air 13”.
• The high resolution display (Retina).
• Revolutionize the industry of portable computers, as the first MacBook Air.
• Slimmer and lighter than the MacBook Air, thanks to the new design.
• Processor Intel, and not Apple A8.
• Most likely, more accessible than current laptops Apple.

“Budget» iMac:

• More affordable iMac.
• The current one-piece Apple have insufficient shipment.
• “Budget» iMac will grab market share from Windows-based PCs.
• The model will increase sales monoblock Apple by 10-20%.
• Release in the second or third quarter.

6 iPad with ultra-sharp display:

• The 9.7-inch display as the iPad 4 and 5 of the coming iPad.
• Resolution is 30-40% higher than the current model.
• third-generation iPad mini will display with a resolution of 2048 × 1536 pixels, as well as iPad mini 2.
• Weather Kuo corresponds to what eve experts said DisplaySearch.

According to analysts, the ultra-thin laptops Apple release in 2014 will be equipped with a Retina display with a resolution of 2304 x 1440 pixels.

Earlier this week it was reported that next year will host the debut of the first “planshetofona” Apple. It is believed that the large display technology will soon reach an acceptable level for the company, so the debut of the “big iPhone» can be expected at this time. Apple «will provide a great phone” in order to compete more successfully with devices that are running Android, analysts say.

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Owners of laptops MacBook Air, wishing to use the native mode “enemy» Windows, can breathe a sigh of relief: Apple issued a firmware update system «EFI Firmware Update 2.7», which eliminates the problem of turning off the screen during the installation of the OS via Boot Camp.

Update EFI Firmware Update 2.7 is designed for the latest generation of MacBook Air release in 2013. In Apple said that the problem with the Windows installation occurs in a small number of users. Previously, a number of laptop users with chips Haswell reported that when trying to install Windows 7 or Windows 8 they have happened off the machine. The problem arose when the laptop was connected to any external storage device.

According to the company, she was able to completely solve the problem, in fact Apple has upgraded the boot loader so that the laptop is always initially shipped OS X, not Windows 8, in order not to have problems with the secure boot Windows 8. Select the OS will be later in the select operating systems.

Recall that in early October, Apple released another update for the MacBook Air , which has corrected quite a rare bug that occurs in a subsystem of the battery. In practice, this led to the fact that laptops are suddenly disconnected during operation.

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The model is based on the latest processor Intel Haswell, the body is made of carbon fiber reinforced polymers (CFRP), and the skeleton – a magnesium alloy. The screen resolution is an impressive 3200 x 1800 pixels. Ultrabook is equipped with a built-in GPS and a camera with face recognition.

On the timing of the sale of the the world’s thinnest laptop, yet unknown. The source did not specify whether Lenovo plans to bring the prototype to the stage of commercial production.

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PNY Technologies has released a “revolutionary plug-in flash memory”, designed for notebook Apple. The product is available in 64 and 128-gigabyte version is called StorEDGE.

The modules are intended to be “semi-permanent” data warehouse, allowing “quickly and easily increase the capacity of the notebook while preserving mobility.” Models are available in 64 and 128 GB of memory, and the installation of the module has virtually no effect on the dimensions of MacBook Air or MacBook Pro, so that it can be kept in the laptop all the time.

What is the flash memory? In fact, PNY StorEDGE – it SDXC-card to connect to a standard slot laptops Apple.

Flash memory PNY Technologies is available in 64 and 128 GB and costs $ 99 and $ 199, respectively.

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Most of the owners of MacBook Air while trying to run some of the modern games certainly have had to face the problem of under-performance of integrated graphics GPU Intel HD. This state of affairs does not agree Larry Gadea (Larry Gadea), who managed to find a way out of the situation and connected to your MacBook Air graphics card NVIDIA GeForce GTX 570.

The video card was connected to the Thunderbolt port with two adapters. As a result, a minor upgrade graphics performance MacBook Air was seven times higher than the offer GPU Intel HD 5000.

Power of GeForce GTX 570 is high enough, so Larry had to connect it to a standard power supply, but in order to run on the MacBook Air a few modern games have to use Boot Camp and Windows 7.

Step by step instructions on how to turn your MacBook Air into a full-fledged gaming laptop can be found here .

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Although all Apple devices are considered models of “premium” segment, it does not prevent them from time to time to experience hardware or software problem.

Despite the fact that Apple recently released an update designed to fix the problems with connecting to the networks of Wi-Fi, flickering screen and the volume level changes in the new MacBook Air, users machines continue to report on emerging issues. This time, it was reported periodic failures in displaying the image on the display when the laptop screen is suddenly a short period of black or “goes to sleep”, and requires a single keystroke to restore the image, which naturally irritates during operation.

Numerous reports which indicate a problem with the screen of new MacBook Air, which leads to loss of image appeared on the official website of Apple. So far there is no information about how widespread the problem is, but the number of people complaining about it, is constantly increasing.

Thus, despite the occasional disappearance of the images on the screen, the system itself is likely not disabled and does not go into “sleep mode”, since other tasks, such as playing music, continue to be performed. These difficulties relate to both 11-inch and 13-inch MacBook Air release in 2013, with a chance to face them increases if the laptop is running on battery power, and is not connected to the mains.

Representatives of Apple still does not clarify the situation: It is unknown whether the problem is hardware or software, and when can we expect to solve it.

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One of the first and the main problem was the incorrect operation of the module Wi-Fi. Almost immediately, some users are having problems connecting to an existing wireless network. Computers have not seen either the network or permanently lost touch. Also installed on the system OS X ultrabuki reduced data rate possible with 533 Mbit / s to 169 Mbit/s or less.

Another important miscalculation allowed developers to create Apple video driver. Because of their errors in the graphic editor Photoshop CS6 spontaneously started flashing display MacBook Air. This happened when choosing the basic tools, such as brush, eraser, stamp and so on.

Of smaller problems worth noting the poor performance of sound. Spontaneously changed volume regardless of what application is used with the users. Update that fixes all of the existing problems can be downloaded right now in paragraph Update.

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