Just a year ago boasted SanDisk microSD new 128 GB. An incredible figure for such a miniature cards. Competitors did not offer anything like it.

It turned out – this is not the limit. The company’s engineers took a few months to beat his own record.

The capacity of the newly presented model Ultra microSDXC UHS-I Premium Edition is 200 GB.

Designated thus became minus 56%.

As SanDisk has achieved what has been said?

Due to the transition to a qualitatively new production process.

Card is designed for fans of Android tablets and smartphones. Especially those who enjoy watching videos 4K footage and photos.

New guaranteed data transfer speed of 90 megabytes per second.

SanDisk has created the most capacious memory card in the world

What is particularly nice: owners will receive a 10-year warranty. Quite a nice bonus when you consider the price. Worth Ultra microSDXC UHS-I Premium Edition decently – 399,99 USD.

Sales will begin in Q2 2015.

Source: Nextpowerup

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Not that final, carry the coffin, all is lost, no. Just in the last year in the press there are news too. What Sony has sold brand VAIO, to focus on the production of smartphones. Now here’s the company will allocate a subsidiary for the production of audio and video equipment, investors says he wants to separate or sell the same unit for the production of smart phones and televisions. And then what? Which sought to Sony? Today let’s talk about the last years the activities of the Japanese company and a series of nasty shocks.

Let’s start with the new videos: Sony is launching a special memory card microSD for Premium Sound, which should improve the sound quality. To create its specific materials used, through which the device creates a lower level of electrical noise during data reading, and thus increases the quality of sound transmission. But you will hear it on your dialer for 300 bucks? Unlikely. Do you have your smartphone microSD slot at all? Its cost is $ 155, and at this present course, and so in the area of five thousand hryvnia, so also for the memory card.

It is this device, it seems to me, can be called indicative of everything that happens with Sony today. One gets the impression that the company plans to become the mainstream of the niche for zadrotov-audiophile zadrotov gamers and movie lovers. It is now, of course, not the powerful giant that before, but … The times when we had a very, very quick to say, in order to fit the entire history of Sony and its scope of activities in a hundred seconds pass? The fact that Kazuo Hirai, SEO company, offers to bring everything units that are not profitable or unprofitable in subsidiaries or abandon them altogether. Here it is, plan for the conservation of the company. This financial strategy implies an increase in profit by 25 times in 3 years. For this year Kazuo modest plans – 168 million dollars, but then the company is gaining momentum and financial extravagance.

2014 turned out to be for the company not the best. Let’s start with the phones. It used to be Sony Ericsson had an army of fans outnumber epplfanov. Now sales of smartphones Sony is not impressive, but only upset. Despite the fact that they managed to produce such excellent machines as Z2, Z3, Z3 Compact, mobile division is still not profitable and losing the battle for market Apple and Samsung. Last year, the Japanese managed to sell over 40 million units. This, of course, more than in 2013, but the increase is so small that even a little embarrassing. Smartphones are really good, waterproof champions are not many on the market, the compact version of the leading vehicles are among the best. But in the category of budget Sony expensive, so loses B-brands, and as flagships more people take the iPhone, some of the lines of Samsung or HTC. The company suffered losses in excess of $ 1.5 million. This is less than expected, but the money is not small. And so, as the production is not justified, it makes sense, the company decided to abandon telephony. It does not make money. Sony CEO Kazuo Hirai said that the company is now considering selling its mobile and TV business.

It is worth remembering that the creation and sale of televisions Japanese have since mid-zero, and in the spring of last year, the press focused on the fact that it is their division, they are not going to sell. New year – new challenges, and to discard all unnecessary changed the company’s plans. As for me, TVs Sony one of the most fun, but the competition is high here next to LG and Samsung.

A similar story has already occurred with the PC division. Realizing that the company is unable to cope with the growing market, it was decided to sell the brand VAIO, abandoning laptops and focus on the production of smartphones. We already wrote about this, repeatedly informed about the products coming out from under the wing of the department of the company, and that they planted their virtues pig, releasing their smartphones. But Sony plans on phones we’ve already discussed. Is not very much and wanted?

Players Sony – this is what I personally will miss the most. There are no categorical “waives production” or “sell”, but their production will fully autonomous subsidiary and is still unclear how this will affect the device. Walkman – a whole era, historically important event in the world of music players, the beginning of everything. Up to the fact that a household name and the word “volkmen” referred to simply as audio players, regardless of the manufacturer (except iPod, of course). And if now the music player built into each dialer, the need for the gadget itself has disappeared completely, and Sony is still trying and probably produces steep but sverhnishevy product Sony Walkman ZX2.

At the same unit will include video production. Can we say that in this way we get minus two legends? I hope not. Although it was clear that their time was considered and hope that all of your company’s ability to invest in other than smartphones, which are now replaced almost the entire arsenal of gadgets. The transaction is going to be completed by October 2015. But the company wants to focus on the production of consoles and movies. And even though most hakkerskuyu ATTAC, which was produced at Sony Pictures at the end of last year in connection with the release skanadalnogo movie “Interview”, their plans have not changed. The company posted a loss, the film was released in rent in many countries, the penalties of celebrity manager whose data snared. In short, the failure of a major, but the film – a profitable business. Just as geymerny business. For example, by mid-2014 has sold more than 18 million Play Station 4 worldwide.

As an epilogue to say that Sony plans to increase profits in 2018 to 4.2 billion dollars from the sale of optical sensors and video game consoles, to create an alliance to promote the new technology of television format Ultra HD, continue to engage in the creation of films and production of chips for Apple. Kazuo Hirai calls this strategy «One Sony», in which they will get rid of non-profitable or unprofitable areas and will be engaged in so that it will be possible to “cut the loot.” Despite this statement, the Sony are betting on virtual reality glasses that app and smart glasses that, as we have seen, does not take off. Whatever it was, we want a company with 69 years of experience of luck and will miss the beautiful protected smartphones, Walkman player and Japanese TV.

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Quite an interesting novelty created for music lovers engineers Sony. We are talking about an atypical card. It is called Sony SR-64HXA and refers to a series Premium Sound.

MicroSDXC capacity is 64 GB. However, a key feature in the other. Solution is positioned as the best choice for owners of digital music players, anxious search for the perfect sound.

The developers claim that when reading is practically no “electrical” noise. Unlike conventional “drive” on the market. A real gift for music lovers.

Sony SR-64HXA – new line of life sound

Create a “flash card” standard Class 10 and is compatible with all devices that have the correct slot. While it is clear that “enjoy” Sony SR-64HXA better on expensive equipment (such as Hi-End), rather than trying to insert into a normal smartphone.

The question price – $ 160. Sales – if you believe the Sony – start in Japan on March 5.

Source: Cnet

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I am sure that many, even so – the majority – believe that it is just a marketing ploy, which stands above the cost with little gain in performance. And no matter what it will be – durability, performance, speed, or something else.

The main thing is that the overpayment is doubtful justified.

Like it or not, we will check. On an example of a memory card SanDisk SDHC UHS-I Extreme Pro 32Gb.

The carrier sold in rather big size box that is entirely painted with various statements engineers. So, here you can find information that the card Super-fast and lets you record up to 90 Mb / s, and read – up to 95 Mb / s at a rate of 633h, and it is ideal for recording not only FullHD, but also 3D-FullHD.

There is also a postscript on a variety of defenses, namely, the protection of water temperature drops and bumps and X-rays. It’s incredibly cool, because, for example, photographers / operators working in the desert / North / tropics and other extreme conditions will be very useful to know that the card will remain intact even if the drop from -20 to +40 ° C. Claimed same temperature range – from -25 to +85 ° C. A passage control at airports now also not be a problem – map x-ray stand.

And with the sight – standard SD!

Check survivability I certainly did not, but to believe what is written, I make two things. First – this is a guarantee, which is 60 months and goes along with a check for the purchase. Second – this is the inscription on the box «Lifetime limited warranty: 30 years».

Of course, the eternal things do not happen, and the manufacturer is well aware. That is why a happy buyer in the box to find a promotional code that gives you the opportunity to enjoy year RescuePro Deluxe -SPECIAL program to recover data from a melted carriers, regardless of the fact that there was, the card’s memory or SDD / HDD.

As for the speed record – everything at the highest level. BlackMagic Disk Speed ​​Test shows a 67 Mb / s write and 88 Mb / s – read that, I believe, an excellent result. For NTSC result above. By the way, the first to note that this card supports standard recording 10 bit YUV 4: 2: 2, 10 and 12 bit RGB 4: 4: 4, which was not observed when working with this and this card.

By the way, SanDisk – one of the few cards declared as «For the best performance» on the websites of Sony and BlackMagic.

When testing both products can say that on the same card slower Sony A7s write S-Log2 not want to categorically. When shooting on a BlackMagic Pocket Cinema with here is a map seen terrible fps drop to 7 k / s when writing in all ProRes, except LT and Proxy. With a different card – the same problems, and RAW, which was able to record, preserved in the files of 70 of the 10 seconds of shooting. And should have been – 240.

Outcome – SanDisk SDHC UHS-I Extreme

This memory card is not cheap. Cost – about $ 50.

But for the money you get an excellent, very fast card, which supports most of the codecs and video shooting RAW-compatible with almost all modern cameras and provides peace of mind for the safety of the data in the operation in virtually any environment.

And when you consider the fact that for the money you also get a one-year access to the program data recovery, I think it’s a justifiable price, and the prefix PRO here is not to boast.

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