Earlier this week it was reported that Apple has patented a special technique involving the use of sapphire as a coating display future iPhone. Only a few days, while Taiwan portal Apple Daily, known for its reliable sources, has already announced the start of the test production of the first batch of iPhone major supplier of Apple – the company Foxconn.

According to MacRumors, just 100 units were produced with sapphire glass cover, which currently are undergoing the first test. Although mass production of next-generation iPhone is not running, you can safely assume that in the future the corporation plans to abandon the use of glass Gorilla Glass sapphire in favor of its counterpart. Another question – will it happen this year.

It also reported that the company Synopsys and Bern Optics, the main suppliers of sapphire for Apple, investing large amounts of cash for the purchase of additional equipment to meet future needs in the technology giant sapphire protective glasses for the iPhone. In addition, Cupertino negotiations with the Swiss company Meyer Burger Technologies – manufacturer of machines for processing of rare materials.

Apple uses sapphire already in their devices, but not in such quantity. Sapphire crystal is used to protect the camera iPhone, and also covers the fingerprint reader Touch ID in iPhone 5s . To establish production of protective glass for displays its smartphones, the company will have to acquire reliable suppliers who are able to avoid the acute shortage of spare parts during the high demand for iPhone.

In November last year it was reported that Apple is going to build a plant for the production of sapphire crystal in Mesa, Arizona. His new project the corporation sells together with GT Advanced Technologies. The latter, incidentally, has recently started to recruit employees to the new factory.

Use protective coating sapphire allow Apple to significantly increase lifespan displays iPhone, because, as you know, broken screen gadget – one of the most common reasons for a service call.

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When yesterday at the start of sales of the iPhone in the Chinese mobile operator China Mobile Tim Cook was asked about the likelihood of the “big” smartphone, CEO of Apple, as usual, was evasive and said that the company’s engineers are working on “cool gadgets” that while it is better to keep secret. Nevertheless, recent rumors suggest that Apple, most likely really going to introduce iPhone 6 (or iPhone Air) with a large screen this fall. The only question is how to Cupertino going to implement it.

There are two ways in which Apple can go to achieve this goal. First – to maintain the current screen resolution and just use larger pixels. Such a decision has already been practiced TV manufacturers when, for example, 40 – and 50-inch panels have the same resolution of 1920 x 1080 pixels. Just a 50-inch TV is more pixels. 

Perhaps this would be the easiest way for the engineers of the corporation. They can continue to use the display and resolution 1136 x 640 pixels (like the iPhone 5/c/s), and developers do not have to adjust their applications under the new standards. Everyone will be happy. Or not?

If Apple «stretch» ​​iPhone screen from four to five inches, and keep the current resolution, the number of pixels per inch will be reduced from 326 ppi to 260 ppi. Will this fall under the category display Retina?

Apple never specifies what value corresponds ppi Retina, and confined to generalities – say, the number of pixels is enough that the human eye could not distinguish between them on the usual distance. For the iPhone, this distance is ten inches.

Now let’s make a parallel with the iPad . Pixel density display iPad Air is 264 ppi – nearly the same as that of our supposed “big» iPhone 6. In Cupertino argue that this tablet has a display Retina, as usual distance for devices with large screens of 15 inches.

It turns out, Apple can afford to release the iPhone with a larger display and thus to leave habitual users and developers to the screen resolution.

But let us another option. Suppose the company decided to increase the display resolution to 1136 x 640 to 1420 x 800. Of course, this screen will conform Retina. Yes, and the appropriate marketing slogan «iPhone 6 has the highest resolution display than any other iPhone, with the number of pixels by 25% more.” Buyers will again have a quality device, but developers will not thrilled with this idea. 

Creators of applications would have to adjust their products under the new permit as happened after the release of the iPhone 5. Apple cares developers and understands that it does not do everything so easy. Whether it will expose them to new torments?

Yes. First, on a larger screen with a resolution like iPhone 5s will be no good: you will not see more content on the screen of your smartphone. Is the case when the size is not so much an advantage as a disadvantage.

Second, Apple is not used to reduce the basic characteristics of the device, if it is, of course, is not about his weight and thickness. Reducing the number of pixels from 326 to 260 will be very evident.

Third, if the company is already cranked developers once that hurt her to do it again? Yet Apple is known for his bold decisions.

So what can be little doubt that the iPhone 6 will receive not only a larger screen, but also a higher resolution. People, of course, will be happy flair and developers will have no choice but to bite her lip hurt and follow the new regulations.

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The launch of two representatives of the new generation iPhone has turned the most successful in the history of the smartphone. In just the first three days of sales Apple could implement nine million iPhone 5s and iPhone 5c worldwide, greatly improving not only the general statistics on sales, but also its impact on the global smartphone market. In order to calculate the share of the iPhone in certain countries and identify potential buyers gadget analyst firm Kantar Wordpanel ComTech conducted its own independent research and has recently introduced its results.

According to experts, in Europe continue to dominate the smart phones with the Android operating system on board, which hold more than 70 percent of the market. The share of Apple accounted for only 16%, 10% belong to the Windows Phone , and the rest – Chinese producers. IPhone share growth in different countries ranged from 2 to 8 percent. Most enviable figures boast Italy and the UK, and in Spain and Germany, they were minimal.

Due to a contract with the Japanese operator NTT DoCoMo in October Apple sold a record number of iPhone in the country and increased its stake to 76 percent. Impressive.

One of the few markets where the company suffered losses, surprisingly, turned out to be an American. In the U.S., iOS lost 8%, while Android and Windows Phone improved their performance compared with the previous year by 4% and 2% respectively.

In the study, the U.S. smartphone market revealed that almost half of the buyers iPhone 5c earns less than 49,000 dollars a year, that is actually more popular smartphone is in the budget segment. Among the owners of iPhone 5s number of people with small earnings is 21%.

It is noteworthy that the same half of the buyers before iPhone 5c enjoyed smartphones from other manufacturers like Samsung or LG. Apple tactics yet borne fruit, and the company was able to win over users of devices from competitors. With iPhone 5s picture is quite different – more than 80 percent of smartphone buyers upgraded from the previous model iPhone.

Rather, in December-January popularity of the iPhone will increase even more on the background of the upcoming Christmas holidays. As you know, during this period Apple gadgets are always most welcome gifts.

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Although the September 10, only a little less than three weeks, Apple still has time to send out invitations to your presentation. Typically, the end of August is always very rich in various leaks about the iPhone and iPad, which are to be presented during the fall, and while Apple’s is not received official confirmation about the date of the event, experts continue to guess. For example, not so long ago, analysts were confident that the release of iPhone 5S and 5C can be transferred at the end of September.

However, as reported by Mac Rumors referring to Japanese newspaper Nikkei, both smartphones will be presented at the time. According to the publication, the official start of the beginning of sales of the new iPhone in the country of the rising sun is scheduled for Friday, September 20. This will happen 10 days after the expected date of the presentation .

In addition, the paper shares some information about the iPhone 5S and budget smartphone. According to the journalists, iPhone 5C will be really colorful, and its “big brother” to receive the Home button with the long-awaited (is?) Biometric sensor. Thus, Nikkei confirms most of the rumors that go on the web all summer.

If iPhone sales actually begin in Japan on September 20, smart phones can also be expected in North America, Australia and some countries in Europe and possibly in China. I think, Apple wants as soon as possible Asian users cheaper version of its smartphone. Recent studies suggest that the corporation is rapidly losing its share in China , but increases it in India.

The publication does not comment on details of the output of gold iPhone, but confirms the plastic housing from its budget model. Let me remind release of the iPhone in the color of champagne recently confirmed reputable site All Things Digital, which rarely makes mistakes in their reports. A little later, the rumors confirmed iMore portal and a number of other sites on this topic.

It is curious that so far, China, Brazil, UAE, Russia and many other countries have found themselves in the third wave of sales of iPhone. iPhone 5 officially appeared in our country on December 14 – almost three months after the launch of the first wave. It is possible that this time Apple will change this order, and China will be in the second wave, if not in the first. Maybe you and I are lucky.

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It seems that no one there is no doubt that the new generation of iPhone will be presented in September this year. Of reinforced concrete post a message to this fact the Wall Street Journal that Apple asked the company Foxconn to begin shipping new smartphones next month.

Citing anonymous sources, the publication reported that this is not just about the next generation iPhone , but also on the budget version of the smartphone. It is hardly necessary to mention that Apple representatives declined to comment on that.

Last week, no less authoritative publication AllThingsD has already managed to report that the presentation of the new iPhone will be held Sept. 10 at the event Apple. To see this, we have to wait 3 September, after an invitation event for the company sends reporters a week before the presentation. And the wait is already quite a bit.

According to the materials Wall Street Journal

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In the web no-no, and run into a debate about what would be called the next generation smartphones from Apple. Moreover, the arguments of both sides seem to be very convincing. And if you care to name the autumn trends – let us reason together on this topic.

The historical argument
For, as some believe, concrete argument we often hear the argument that if you look at the past, then there is a clear trend in the name of smart phones, they say, have a look: iPhone 3G – iPhone 3GS, iPhone 4 – iPhone 4S. In this case, as a matter of course in such an argument – this is the first model to lower iPhone. First, it does not fit in this sequence, and second, well, who’s going to pay attention to the very first machine, he’s like the first pancake – always lumpy. However, this does not mean that the new iPhone will not receive a fair the letter «S», but if it happens, it is not exactly because Apple only think about how to alternate the name of the models based on the fact that “well we’re already used to doing. “

Semantic argument
Go ahead. Let us remember that, in general, this is the letter «S»? Beating another small nail in the historical argument, let us remember that, depending on the model – completely different. In the first case, when it came to 3GS, the letter «S» means the rate (speed), and in the case of the iPhone 4S it was already a Siri. Although official confirmation from Apple so no one took, but these versions seem to be more plausible. What could mean the letter «S» in the iPhone 5S ? Anything (if the name is). If you unleash the imagination, that such Scanner ( fingerprint scanner ), who is rumored to be in it will certainly appear.

The logical argument
However, let’s look at the name of the smartphone on the other side and remember that Apple changes the number in the title only when changing the design and materials of the device. Here, we run the risk of falling into the trap of historical argument, but if you reformulate the idea that changing the numbers in the title carries a serious change of appearance (a major upgrade of the phone), you can make the assumption that the iPhone 6 in the near future we do not see. There are several reasons. First, to produce and maintain the release of yet another form factor for Apple would be pretty difficult. Not so much for Apple, but for the factories that manufacture smartphones at their request. Incredibly popular and up-iPhone 5, iPhone 4S legendary and timeless “four” is still selling well. Of course, when you start a brand new iPhone Apple may be removed from the sales of the iPhone 4, but in fact it will not change anything, because iPhone 4S is still in great demand due to the excellent quality-price index.
Second, the release of a brand new iPhone would mean defeat for the iPhone 5 which is excellent sale and will be sold for at least another year. With the launch of a new model of Apple’s own hand to bury the iPhone 5. Those who want to move from older models will certainly choose a new iPhone 6 (or as it may be called there), and the owners of the iPhone 5, most of them will feel somewhat left out, because time to enjoy a truly new iPhone, which went for nothing at all.

And in the end
The result, in my opinion, is very, very simple. We will see a new iPhone, which we will present in person from the scene, Tim Cook. After listing the crazy numbers of iPhone 5 and check in us confidence in the fact that Apple makes the best products in the whole world we will show the exact same iPhone, as the iPhone 5. With the improved camera, longer battery life, improved processor and memory, and certainly some “killer-fichey” that is not available for other models. Under all that Cook will draw a line in the spirit of the “most perfect smartphone is now even more perfect,” and the crowd of fans will be standing all night to become their first owners, the company will write the haters that Apple can no longer surprise anyone and is blown away in front and the debate about how the next model will be called priutihnut that way for nine months.

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