The marketing of the Nokia Lumia 2520, Nokia’s first tablet Windows RT, came alive in the U.S. market thanks to the recent distribution with AT & T and Verizon. A launch accompanied by a marketing campaign that, day after day, is becoming more and more in vivo.

As a further demonstration of the will of AT & T to better promote the arrival on the market of the terminal, involved the official promo video below. Commercials that emphasize some of the strengths of the tablet, able to differentiate in an important way by the competing proposals.

It starts from the cover with physical QWERTY keyboard and integrated battery ..

.. continue with the display of 10.1 “FullHD that, thanks to ClearBlack technology, it is readable without problems under direct sunlight ..

.. and ends with the full Office suite and pre-installed in the terminal, added value is not negligible for those who intend to use the Lumia 2520 as a personal productivity tool.

The attention of the U.S. carriers who are working to market the Lumia 2520 in the USA is always very high and it is hoped that the European markets and those who will take care of the distribution of the terminal in our country will demonstrate the same care in the promotion of first tablet Nokia Windows RT, expected in early 2014 in Italy.

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It ‘s still too early to confirm the contents of the message that accompanies the new spot dedicated to the official Nokia Lumia 2520, but the versatility of the Windows RT tablet from Nokia is indisputable. Being the “tablet right” is an important statement and Nokia tries to argue the claim relying on some of the strengths of the tablet.

The user who is having to make a choice between working or recreational use of the tablet and that is uncertain whether to privilege the autonomy or the overall size, Nokia suggests to look carefully at the Nokia Lumia 2520, which fails to meet the conflicting demands . The Lumia is’ equipped with an integrated office suite and an operating system devoted to productivity (see also integration with Skydrive, managing a file manager with no major differences compared to the other party for desktop PCs, etc.), a store that continues to also populated with applications “play and can be easily operated with the cover with built-in battery that simplifies the typing of texts and improves the battery life.

There are enough arguments to consider the Lumia 2520 the “right choice” in the tablet world? The protagonist of the video nice spot starts to convince you.

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The rumors that Nokia is preparing its own tablet under the brand name Lumia started to appear and a half years ago, but only now, an official announcement of the device, which, as suggested earlier, is running Windows RT 8.1.

The basis of the tablet is the Nokia Lumia 2520 SoC Qualcomm Snapdragon 800, a configuration which includes a 4-core processor, running with a clock speed of 2.2 GHz. Diagonal touch screen Full HD, protected from scratches tempered glass Gorilla Glass 2 is 10.1 inches. In the screen based on a matrix IPS, which is characterized by the brightness of 650 nits, uses a proprietary technology ClearBlack.

The main camera tablet uses 6.7-megapixel image sensor 1/3, 4-inch Zeiss lens with autofocus system and a 4x digital zoom. Maximum aperture – f/1.9. Unfortunately, no flash. The rear camera can record video with a resolution of 1920×1080 pixels at 30 frames / sec.

The tablet Lumia 2520, as smartphone Lumia 1520 , comes with a preinstalled Storyteller, which by virtue of present made ​​photos and videos in the form of stories.

 New also is equipped with a front 2-megapixel camera with an aperture of f/2.4 and support for recording video format 720p.

In the configuration of the tablet also includes 2 GB of RAM, 32 GB of internal flash memory slot MicroSD, USB 3.0, the wireless modules Bluetooth (4.0), Wi-Fi (802.11a/b/g/n) and NFC, Micro slot SIM, satellite navigation receiver GPS / GLONASS, a full set of sensors (accelerometer, gyroscope, magnetometer, and proximity and light) and non-removable battery capacity of 8000 mAh. According to the manufacturer, the battery life of the tablet standby time is up to 25 days. In this case, in order to charge the battery to 50% to a total of 40 minutes.

With dimensions 267h168h8, 9 mm tablet weighs 615, the device is designed to work in networks GSM (850, 900, 1800, 1900 MHz), WCDMA (850, 900, 1800, 1900 and 2100 MHz), and LTE (Bands 3, 7 and 20).

The tablet Nokia Lumia 2520 is available in four colors: black, blue, red and white, and the cost is $ 499. It also offers special tablet accessories. In particular, cover with built-in keypad, multiple USB ports and an additional battery that can extend the battery life of the device at 5:00, cost $ 149.

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