In the run-up to overcome the 100 millionth milestone sales of lenses in the history of Canon, the company decided to permanently reduce the cost of a number of lenses of the current line. Discount ranges from $ 40 to an impressive $ 1,000 for the most expensive items.

Undisputed leader in subtraction value became lens Canon EF 24-70mm f / 4L IS USM. Its price dropped from $ 1500 to $ 1000, which is the third. Just on pricing with this glass photographers (and even videography) complained about the most. Now it’s relatively affordable classy regular zoom for full-frame cameras with optical image stabilization. Videographer in general may find it an ideal standard glass.

Discounted by as much as $ 1,000 boast super-telephoto lenses Canon EF 400mm f / 2.8L IS ll USM, EF 500mm f / 4L IS ll USM and EF 600mm f / 4L IS ll USM. Their cost is now $ 10,500, $ 9,500 and $ 12,000, respectively.

The remaining digits are looking at official web site link .

What do you think about reducing the cost of Canon lenses and what position are you most pleased with?

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