This week, the U.S. company HP has published its financial report for the third quarter of 2013, which ended July 31. Net income Hewlett-Packard in the last three months was 27.2 billion dollars, which is 8% less than in the same period of the previous year (up 7% if the effect of changes in exchange rates).

During the quarter, the company managed to earn $ 1.4 billion, while a year ago it posted a loss of $ 8.9 billion. Changes in the ratio between revenues and expenditures demonstrates gross margin, to change for the year, not only the absolute value but also the sign of a: -29.7% to 6.8%.

If we consider the activities of individual units HP, it appears that sales of PCs (Personal Systems) for the year decreased by 11%. In the corporate segment, the reduction was only 3%, but in the consumer – 22%. In quantitative terms, the supply of desktop PCs decreased by 9% and laptops – 14%.

Revenues were printers (Printing) for the year decreased by 4%, although sales in terms of quantity and increased by 5%. Divisions Enterprise Group and Enterprise Services for a year lost 9% of income, Financial Services – 6%, and the income of the Software rose 1%. In the form of dividends and share repurchases the company has returned to shareholders of 283 million dollars.

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The situation with the financial statements of Apple and Samsung is out of control. And all thanks to analysts Strategy Analytics, which did not bother to examine the evidence provided by both companies and mixed up all the figures, which eventually led to incorrect conclusions.

It all started with the fact that the Strategy Analytics reported a comparison of quarterly reports Samsung and Apple . Results of the comparison analysts agencies have become a regular mini-sensation: Samsung ahead of Apple’s sales and profitability of the mobile business. However, all is not as clear as it might seem at first glance.

Appleinsider.com provided an interesting analysis of the flight that made analysts Strategy Analytics in its report. It is necessary to begin with, that agency specialists outright confused operating profit of both companies and the profits from the sales of individual devices, which already have enough to talk about the fallacy of these agencies.

To be a bit more precise, it is worth paying attention to one interesting detail. In the report, Samsung , reporting sales data and profit smartphones include them in the general data on the subdivision of IT and Mobile communications. All in all this unit accounts for about 5.65 billion U.S. dollars in operating profit. With a little thought, it is not difficult to guess that the performance of this unit is not limited to smartphones. The concept of Mobile communications includes both smartphones and ordinary phones and tablets, and the players, laptops and other devices that Samsung produces and sells in countless numbers. The main mistake of professionals Strategy Analytics was to compare the data on the results of the quarterly activities of a business unit with iPhone. But once we started talking true, it is probably wise to combine quarterly sales iPhone, iPad, iPod, Mac, and only then compare them with the results of Samsung, namely the division IT and Mobile communications.

What follows is fundamentally incorrect definition of operating profit to Apple iPhone sales . According to data provided by Apple, for the quarter operating profit Apple made $ 9.2 billion, slightly more than 3.5 billion more performance units Samsung IT and Mobile communications, which produces similar products.

Analysts Strategy Analytics did not bother to properly examine the data on the operating and gross margins Apple, which eventually led to confusion and, what is more painful digits. Thinking about the final selling iPhone, worth bearing in mind that Samsung does not provide data on the volume of sales of their smartphones, tablets and other products. In addition, the company does not share data and operating margin on each individual product segments. As well as Apple, however the latest data provide information about in what volumes was realized that a product. However, despite this, analysts Strategy Analytics undertook to compare the operating profits made Apple and Samsung in the sales of the iPhone and mobile units, respectively.

The problem is that the agency’s analysts used are not the correct methods to compare the operating profits of Apple and Samsung, which ultimately resulted in an erroneous comparison of the performance of both companies. The result was that the whole world of information has mastered the report from Strategy Analytics is fundamentally correct information and simple user told that Samsung has surpassed Apple in all possible indicators, which, as you now know, is not the case.

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Literally just that Tim Cook, Apple’s CFO Peter Oppenheimer and its treasurer Gary Uifler reported on the performance of corporation for the fiscal third quarter of this year. Remember all the forecasts of analysts – just the facts and figures are fresh. So there you go.

Financial performance:

• Revenue – 35.3 billion (for the same period in 2012 – $ 35 billion)
• Net income – $ 6.9 billion (in 2012 – $ 8.8 billion)
• Earnings per share – 7.47 USD (previous year – 9.32 USD)
• Free money – 146.6 billion dollars, 106 billion – in the offshore

But as varied revenue and net profit of Apple in the third quarter of 2011:

Sales:

• iPhone – 31,2 million units (in 2012 – 26 million)
• iPad – 14,6 million units (in 2012 – 17 million)
• Mac – 3,75 million computers (in 2012 – 4.02 million)
• iPod – 4,57 million units (in 2012 – 6.8 million)

With each sold iPhone and iPad Apple began to earn significantly less than in the previous year:

Sales Dynamics iPhone, iPad, Mac and iPod for the last three years:

Apple Store:

• Revenues from the Apple Store – 4,1 billion (as last year)
• It was opened six new stores, they are now 408, and 156 – outside the U.S.
• This year, Apple plans to open another 27 stores (really Russian?)
• Every retail store visits 15,000 people a week

Services Apple:

• ICloud users has reached 320 million people
• Income from the iTunes Store has passed for $ 4 billion
• IMessage users sent 900 billion messages and received 8000000000000 push-notifications
• The number of applications in the App Store – 900000

Interesting facts and allegations:

• 57% of its revenue outside the U.S. Apple gets
• iPhone – number one smartphone in the U.S. with a market share of 39%
• The new Mac Pro will be available for purchase later this year
• Top management pleased with the growth of Apple iPhone sales in Russia
• Tim Cook called the results of Q3 «satisfactory»
• Apple is not afraid of over-saturation of the market, because it has a lot of room for growth
• Question about putting the system trade-in is not answered
• Dividends will be paid to shareholders on August 15 and will make 3.05 per share

IPad sales decline was quite expected, since this year, Apple has not yet provided us with a new generation of its tablet. Demand for Mac computers and iPod falls every year, and even the presentation of new laptops does not allow corporations to change that.

If Cupertino still managed to keep revenues at last year’s level, with net profit at Apple is not so good. It fell by nearly 20%, but the fourth quarter should improve the situation through the presentation of new products this fall and reduce costs. In addition, all statements about the sunset Apple sound funny after studying these charts:

It was not the best quarter for Apple, but it still remains the leader among other technology companies.

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