Samsung has always been famous for its flagship smartphone sales, which are dispersed throughout the world as “hot cakes”. However, nothing can be forever, and, at last count, with of the smartphone sales Galaxy S5 Korean company is not so smooth.

As the resource androidauthority, referring to a recent report by publishing The Wall Street Journal, Samsung has sold 40% less sales Galaxy S5, than originally expected. It is worth noting a few points in the report, for example, Samsung S5 produced 20% more than the S4 in the past year. In addition, for the first three months of the Korean giant was able to sell 12 million units of the new device, while last year became the happy owners of S4 16 million users.

Sales Galaxy S5

The report also notes that the only country where sales have increased – is the United States. At the same time in China, which is the largest market for Samsung, smartphone sales have fallen by half. Let’s see why the Korean company has faced such problems.

The first reason, perhaps, was a frustrated user’s novelty. After all, by and large, Samsung has not made any fundamental changes in the S5, which so many people were expecting. For example, it is unclear why Samsung released Galaxy Alpha in a metal frame around the same time, but the Galaxy S5 was made entirely of plastic.

Another reason for the low sales Galaxy S5 could serve as the popularity of last year’s flagship from the Korean company. After all, despite some criticism of the S4, the majority of customers are fully satisfied with features and performance of the smartphone. It is worth noting that buyers Samsung – it’s not a fan of Apple, many of which run to the store when you exit the new device.

Increasing competition could also serve as a factor to a decrease in sales Galaxy S5. We know perfectly well that this year in the mobile market appeared a lot of really high-quality smartphone manufacturers “second tier”, which have high performance, but their cost is lower than that of the devices from global companies.

As you can see, Samsung recently ran as a highly competitive and with certain “saturation” features its own products. All this was the reason for declining sales Galaxy S5. Although next year will be presented Galaxy S6, which will get better performance, the Korean company may no longer be able to regain its former number of sales.

Perhaps salvation Samsung may become completely unique device such as this fall announced Galaxy Note Edge.

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How often do you update your iPhone? Do you expect to look another novelty from Apple or use your smartphone as long as he did not start out to throw out the details? Analysts at research firm CIRP believe that an exemplary life cycle iPhone is two years – and then either sell it on the secondary market, or transfer to relatives or friends.

The update time for Mac can be up to four years, which is not surprising, because most buyers do not need annual change computers, especially if it’s iMac or MacBook. Working machines on Windows and do serve faithfully for seven years or more.

According to experts, the life cycles of iPad and Mac are almost identical, although it would seem, the plates must be updated much more frequently.

In case of loss, theft or damage to the device more than 80% of iPhone owners will replace their smartphone within 1-2 days, another 15% can tolerate up to one week, writes Fortune. With iPad buyers also do not want to leave for a long time – more than half of the users will not last without a tablet and two days. And even here, iPad and Mac figures are remarkably similar.

What the owners do with your old iPhone and iPad? Nearly a third of smartphone users from Apple sells or exchanges a device, another 20% think his entourage. For iPad figure “donation” and does more than 40%.

All this once again proves that not only devotion to buyers of smartphones and tablets from Apple, but also a high degree of dependence on them.

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Last week, the South Korean giant has introduced its report for the fourth quarter of last year, which, to put it mildly, did not live up the expectations of experts. Samsung revenues were not as high as predicted experts and analysts attribute this to the high pressure from its main rival – the manufacturer of iPhone, the news agency writes Bloomberg.

According to a press release from Samsung, net sales in the last quarter was 7.2 trillion won, or 6.7 billion in dollar terms, while analysts expected a profit of 8.2 trillion won. Operating income from the mobile division of the company amounted to 5.47 trillion won against 6.7 trillion in the third quarter of 2013. Then this figure was a record for Samsung.

Experts said the drop in revenues caused by the corporation directly Apple, which introduced two new smartphone last fall. The company was able to realize nine million iPhone 5s and iPhone 5c only for the first three days of sales. To achieve this level of sales with Galaxy S4 Samsung needed a quarter.

In late December, representatives of the Korean company reported that Samsung expects to sell 13 million smartphones Galaxy S4 in the fourth quarter. The real figure was much lower, and it is quite alarming bell for the top management of Samsung. For comparison, in the third quarter of 2013, sales totaled Galaxy S4 17 million units, and the smartphone itself was introduced in March last year.

Edition of Fortune recently published consensus forecast of analysts for iPhone sales in the last quarter – 55 million smartphones. Apple should report its findings as early as this Monday, so soon we will learn about its successes from the lips of Tim Cook.

So, despite the onset of the Christmas sales season, Samsung could not even close closer to Apple in the number of smartphones sold in high price segment. However, a similar situation was observed during the whole of last year.

Samsung expected to present its new smartphone Galaxy S5 in April this year. According to rumors, the gadget is equipped with a fingerprint reader, but it is possible that Koreans come up with some innovative technology that, however, once again did not find practical applications for users.

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Apple will report financial results for the fourth calendar quarter of last year, Monday, January 27, and long-standing tradition for a few days before the conference, leading analysts publish their own sales forecasts iOS-devices, as well as revenue and net profits of the corporation. Recently Fortune edition reported that according to preliminary data in the fourth quarter of 2013, Apple sold 55 million iPhone, and yesterday became known to the relevant data, and iPad.

According to the 45 experts, including 28 professional analysts and 17 authoritative “lovers” in the last quarter, sales of Apple’s tablet was approximately 25 million units, up 10% compared to the same period last year. Then the company was able to realize nearly 23 million iPad, and he became her quarter record.

Experts’ predictions range from 21 million sold iPad to 28 million, with the expectations of the “fans”, as in the case with the iPhone, much higher. The table below shows the Apple tablet sales in the third fiscal quarter of 2010 to the first quarter of fiscal 2014 (which coincides with Apple for the fourth calendar quarter of 2013). 

The main peak demand on the iPad last year fell for the Christmas season. In “Black Friday” sales of this line of tablets accounted for 18% of all sales of major U.S. retailer Target, and Walmart iPad mini network and all was the most popular item. In addition, according to numerous polls iPad is almost the most popular gift for Christmas and New Year.

It should be noted that the forecasts of analysts may differ from the actual indicators that Apple itself will provide a few days. Nevertheless, from their correspondence with each other strongly dependent behavior of course the company’s securities during the following weeks.

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Yesterday authoritative British Barclays Bank has lowered its forecast for iPad sales in the first fiscal quarter of 2014. The charges stemmed from rumors about the deficit display Retina, which Apple uses in all their plates except iPad 2 and iPad mini first generation, writes The China Post.

If earlier, analysts expected that Apple will be able to realize from 20 to 22 million tablets this quarter, the new boundaries are less impressive – from 19 to 20 million units. According to experts, this number will include two million iPad 2, seven million iPad Air, from six to seven million iPad mini, as well as four million iPad mini display Retina.

In October it was reported that the company LG Display – manufacturer for Retina Display iPad mini second generation really ran into problems in the production of displays, because of what the tablet was difficult to find even in official retail stores corporation. Nevertheless, by December Apple was fully adjust deliveries of its new tablets.

In addition to iPad, specialists Barclays also not left unattended and iPhone. They have reduced their expectations for sales of smartphones from Apple devices with 42-44 million to 40-42 million units. The lion’s share is expected to be iPhone 5s with 28-30 million units sold, as will here eight million iPhone 5c and four million iPhone 4s. After Apple stopped selling the iPhone 5, it no longer appears in such forecasts.

The same period last year, the corporation has sold 47.8 million iPhone and 22.9 million iPad. As a rule, the Christmas period is good for the sales dynamics iOS-devices, so to complete the quarter Apple always reports record results. But if analysts’ forecasts come true, this block can not be for the company so successful – Tim Cook previously planned to help out with it to $ 60 billion.

It is noteworthy that even with two new smartphones Apple can not repeat the success of the iPhone 5, the demand for which was just incredible in the past year.

Tim Cook and his colleagues will report on the results of the current quarter at approximately the end of January next year. That’s when we find out how true were the expectations of analysts.

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Following the presentation of the iPad Mini Retina , which is partly inherited color iPhone 5S (except for the “gold”), it became known that the Apple Store began to appear mini-plates of the first generation in the colors Silver and Space Gray.

According to sources in the retail stores, the first batch of such gadgets sell out very quickly. Whether buyers are excited about the new colors, or simply thought that buying a new iPad, but the fact remains: a mini-tablet with an updated color scheme enjoys strong popularity.

If you want to save to buy the first generation of iPad mini, but would like to get a classic black or white tablet, we suggest you hurry. After the delivery of new shipments desired color you can already be found. However, in any case, even despite the emergence of new colors, the first iPad mini noticeably dropped in price and is now even more affordable.

According to the materials 9to5Mac.com

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I wonder how and why every little bit new product released by Apple, builds thousands of people around the world in a huge queue? Even if this new (read – updated) the product is different from the previous one, does not carry something like that so drastically altered and does not cause the public, “Wow”. Why Cupertino-based company has always been successful where others are waiting for continuous failures?

You can think of what is written below my very personal view of the marked questions, look at, dare I say it, a phenomenon based on Apple. I will be very happy if someone else opinion at least partially coincide with mine, but if you have something to add to my thinking – all great!

Looking back a few years ago, after all these crazy high-profile presentations and announcements of new devices you can try to hold some kind of a line, a strategy of behavior, if you will. The fact that Apple products are always presents a very simple, focusing on details, these details should make the process as easy as possible to use and understandable. But one detail, or rather, one of the most important and key points in the overall strategy – is to ensure the availability of devices and their accessories in retail and online stores. There is a simple rule works – “came, felt and bought.” You say – “But how can that be? Now shortage of new iPhones! “Nine million sold in three days iPhone 5s will be the answer for you. These reserves can not be created in a short time, preparation for sales began long before the public announcement. manufacturing such a huge number of devices actually in store possible without assurance that they will be implemented. And Apple clearly sure of this. And therefore produced. And, in fact, sold, not even enough for all comers.

After the withdrawal of a new device on the market, the job is not finished. A company should ensure that consumers will be provided with proprietary accessories for the new devices. This enables bought slightly change the look and feel of the new items, for many it is important to many like it. Apple has always paid great attention to this, there is practically branded accessories for each unit marked «Designed by Apple in California».

A man from the Net, who lives in the U.S., wrote this:

Went to a local operator to buy HTC One. I looked at the machine, turned it over in his hands, he asked – if they have any cover production HTC themselves, or at least something from the OEM-manufacturers. The reply was “No”.

This situation is simply not possible to store Apple. Maybe it’s a small, very minor detail. Client’s desire to protect svezhepriobretennoy device – this is the client’s wish. And the failure of even such a small thing can be a reason for not buying. In the Apple store employees to communicate with customers directly, it is forbidden to say the word “no.”

Be aware – at precisely the moment when you met and took a client, you have already started to lose it.

After the buyer left the store with the purchase, the company’s work is not yet finished. Continued operation of the company is not only to provide a loyal customer is necessary accompanying him things – covers, headphones, cables, everything you might ever need – an important part of Apple’s business idea is that the amount of attention that is paid after the purchase is any of your client. Here we are about getting to the next most important part – the support of products and devices.

In carrying out support by continuing to serve as the buyer carefully throughout the life of the product – and that, if we take an average of 2-3 years – is very important. The company not only meets the needs and wishes of the user of the product purchased, it continues to accompany it, and further, does not let go and keep customer loyalty at a high level. This is not the only service hour online support, where you can ask any question and you get a satisfying answer in any way, unlike some analogues of such services. In Apple are working absolutely sane, appropriate and technically competent consultants. If you do not really want to talk on the phone or online, please go to the Apple store and communicate live with a specialist Genius-bar .

So talk about it in detail in order to draw your attention to the fact that the Apple approach to solving complex problems, provides a former customer choices, even in such a matter which way to solve the problem, ease here in the first place. Oh, and I think an important point in this whole story is a constant stream of software updates for their devices, and the buyer after a year of use does not feel abandoned and forgotten, the period of the life of any device shall be calculated as at least a couple of years.

The result will be that. As one famous writer words no less famous character , who had an outstanding detective abilities – “All life consists of small things.” And it looks like the company Apple, at least until now, adhered to this view. All the facts and thoughts that are described in this article may sound a bit simplistic, “in the captain’s,” but I’m sure the need to at least say so. In Burkina Faso, Uganda, Botswana, Nigeria, Russia, and even in the mountains of Afghanistan about a service not yet heard, but anything can happen when something will change … I think that the attention to detail will help Apple avoid missing a small detail as Russia, the good, some progress already. Moreover, the line at the Apple Store somewhere in the center of Moscow definitely provided.

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A trend that is all the hurt PC makers, has spread to Apple, the quarterly results of which can not be named the most outstanding.

However, despite the significant downturn, the head of the company refers to these satisfactory results. It is not surprising, for the past six months, Apple introduced only just updated versions of MacBook Air. The other computers get updated again in 2012. This may indicate that the second half of the year will be to test the strength of Apple.

According to Apple CFO Peter Oppenheimer, best manifested itself MacBook Air, which showed the best results in a long period of its existence. The growth of sales of “Air” laptop was the highest, and this is good news. Thank Apple for such a strong growth of its PC business to Intel , which has given Apple, virtually exclusive rights superenergoekonomnye processors. Apple designers and engineers also tried to do everything to the highest possible increase battery life by optimizing the interaction between iron and software components of the computer.

Ahead of us is waiting for you with an even more important update. This time Apple has to take care of generating the maximum possible increase in sales of their professional laptops. MacBook Pro , which should also get their hands on the new processor family, Haswell, renew likely fall. There remains the question will be whether the new “Proshka” is as popular as the MacBook Air. If at the time of announcement and the start of sales of MacBook Pro processor family, Haswell, and therefore an unprecedented battery life, widely spread to PC manufacturers, the jump in sales is hardly worth the wait.

To explain such a high demand for the MacBook Air can only be because it is the first computers with similar characteristics in the market. Hence attention to them by the buyers is still quite high. However, over the MacBook Pro, I have some doubts. Of course, Apple will do everything to make the most of the new series of their professional computers are the same parameters that were able to demonstrate the MacBook Air. However, the company will be able to attract enough attention to the new computer for a similar increase in demand – it is impossible to say for sure.

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