American sites on the price of one of the coolest ultrazoom Sony Cyber-shot RX10 c decreased $ 1,300 to $ 998 mark. Than justified such a sharp drop in value by as much as 30% can only guess. But among the explicit assumptions – the recent announcement of Panasonic Lumix FZ1000 same size sensor, a large range of focal lengths, the ability to record video in 4K and declared value $ 900. Another option – less than expected sales marketers Sony Cyber-shot RX10 at the start. In any case, all potential buyers will benefit from this.

Selling Sony Cyber-shot RX10

Incidentally, in the last discussion exit Panasonic Lumix FZ1000 just talking about the psychological mark above $ 1000 which caused Sony Cyber-shot RX10 is exclusively non-mass and niche product, at the time when FZ1000 worth conditionally small three-digit amount of greenbacks for a huge range of options. Maybe Sony marketers also see our video blog and listen to the advice?

Let me remind you that the Sony Cyber-shot RX10 can offer large by the standards of the photographer ultrazoom 1″ CMOS sensor, a lens with a focal length range equivalent to 24 – 200 mm and a constant aperture F2.8, and a lot of mechanical controls on the metal casing, OLED viewfinder resolution of 800 x 600 pixels, RGBW swivel display with a resolution of 640 x 480 pixels, video recording in 1080/60p with input and headphone output for external microphone and modules Wi-Fi/NFC. Read more in the announcement and see the preview of Sony Cyber-shot RX10.

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In addition to two full-frame mirrorless cameras α7R and α7 Sony has unveiled a new device and in the line of Cyber-shot.

Camera Cyber-shot RX10 is equipped with a 1-inch 20.2-megapixel Exmor R CMOS sensor with back-illuminated and Lens Carl Zeiss Vario Sonnar T (24-200 mm in 35mm film equivalent, F2.8 for the entire range of focal lengths). New also has on-board graphics processor BIONZ X, an electronic viewfinder OLED Tru-Finder, swivel 3-inch White Magic with a resolution of 1.23 million pixels, image stabilization and built-in wireless modules Wi-Fi and NFC. The case protects the internal components from dust and moisture.

Camera Sony Cyber-shot RX10 is able to maintain continuous shooting at 10 frames per second, you can manually control the exposure settings, supports the ability to record video in Full HD resolution at up to 60 frames per second. The footage can be transmitted through a wireless connection to mobile devices with iOS and Android. Furthermore, smartphones can be used as a remote control camera.

New Camera Sony Cyber-shot RX10 will go on sale in November for a suggested retail price of about $ 1,300.

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