Apple plans to open a specialty shop for their hours in a department store Selfridges in London, which is the second largest after Harrods.

Most likely, the store will be located at the entrance to the famous Wonder Room, which covers an area of 1770 square meters. There is a wide range of luxury jewelry and watch brands, as well as a wine bar.

In the section adjacent to the Wonder Room, will soon begin construction of the store-in-store from Apple. It will present various models of Apple Watch. May be established service One to One, which will be able to refer those who are interested in learning more about the device.

Apple recruit from their stores located in London, in order to avoid a shortage of staff in preparing for the opening of the flagship store in central London, which probably will store in Selfridges.

As expected, the store will be ready for the emergence of Apple’s hours of sale, ie, by April. Boutique “join” in the store, which the company plans to open in Paris Galeries Lafayette.

Source: Macrumors

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Located in a precarious financial position book retailer Barnes & Noble has announced a new stage of reorganization, which concerns the university stores.

In this case, the business associated with the release of readers and tablets, the company decided to keep.

Under the new plan, the division develops a network of 714 bookstores in higher educational institutions.

In August 2015 will be allocated to the new public company called Barnes & Noble Education

Its further development will take place through mergers and acquisitions, as well as attracting capital and strategic cooperation, the report said Barnes & Noble.

The company estimates the value of the group Barnes & Noble Education at $ 775 million. Its profit for the 26-week period ended November 1, 2014, was $ 10.7 million, and revenue – $ 977.4 million. This business, the company is the only growing.

Previously reported that Barnes & Noble will allocate from the network of university bookstores with division Nook Media, in which the available readers, tablets, and content and accessories for them. However, the retailer decided to keep the Nook-business, especially since last year, Barnes & Noble became the sole owner of it by buying shares from British publisher Pearson and Microsoft.

There were rumors that Barnes & Noble will cease production of the plates, but the company has kept the business and develop it in collaboration with Samsung. Last develops and manufactures devices, and American partner fills electronics and software content.

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Therefore, the company Ebay and Apple do serious development of new Apple Watch.

According to Tim Cook of Apple’s possible to judge the following that Apple really hired technical engineers to create a new gadget in mass production.

Back in November last year, the site Ebay could see jobs for the development of new technologies for building applications, but it was not disclosed all the cards.

Implementation of Apple Watch

Therefore, judge for yourself that the best move on Apple’s part to hide the data to create Apple Watch apps from another organization. And who could be suspected of such an intelligent Hoth.

One of the features of Apple confirmed that Apple Watch apps will arrive in the spring of 2015.

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What will the company do not only for the sake of creating high-quality advertising to sell their devices. Store Sony underwater has always put a bet on the water resistance of the line smartphone Xperia Z, so I decided to once again draw the attention of consumers on this advantage, having a unique advertising campaign.

As the resource androidauthority, Sony has opened in Dubai the world’s first store Sony underwater. Shop Xperia Aquatech is located at a depth of 4 meters, and in order to get there, it is necessary to carry out diving.

However, do not rush to buy a plane ticket. Unfortunately, the Japanese company has provided access to the store only a very limited range of visitors. In addition, the project will exist for three days.

To get to the underwater “counters”, visitors must first pass a short course on the use of underwater equipment. In addition, the path to the store customers will be accompanied by an experienced diver.

Of course, the whole idea of ​​not more than another marketing ploy, which should emphasize the capabilities of smartphones Sony. But anyway, this is one of the best ways to attract the public lately.

Sony has opened a store Sony underwater selling smartphones

The company Sony, which, along with Apple and Samsung is one of the leaders in sales of flagship smartphones, has opened a store Sony underwater.

The shop is located on the beach in Dubai and will soon be able to take all comers.

To get to it, you need to be specially trained. In the “hike” to the store customers will be accompanied by an experienced instructor, according to a blog Sony Xperia.

This marketing approach aims to highlight the capabilities of smartphones Sony, as the entrance to the store is only for a limited circle of people. Anyone will be able to visit the shop only for three days.

Store Sony underwater opened in Dubai underwater

A few months ago it became clear that Sony is planning to open a real dive shop smart to advertise their protected waters smartphones Xperia. Today, the store opened in Dubai.

Unfortunately, to get to him will be difficult. It will work only three days and will be open only for the winners of special events, media and VIP-persons. In addition, visitors will have to pass a compulsory course diving – shop is located at a depth of 4 meters under water.

Each visitor will be accompanied by a separate diving instructor. For Sony Xperia Z2 and Xperia Z3 company has developed special cases, as they are shipped to a much greater depth than can survive. In the shop there are some employees of corporation willing to demonstrate smartphone buyers.

In general, not the convenience store, but good advertising products Sony. Earlier, the company advertised its MP3-players, selling them in bottles with water.

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Company OnePlus appeared recently presented to the public and yet only one smartphone of its own production. However, despite this, the Chinese company continues to evolve rapidly, and next month opens its first store.

As the resource phonearena, shop will be operational in test mode on December 1 in Beijing, and has since December 20, the store will be fully serve customers. It seems a bit strange, because fans OnePlus products have always been known shortage of products, as well as the system of invitations to buy a smartphone. However, perhaps the Chinese manufacturer has decided to finally remove all limitations and start free sale devices.

OnePlus opens its first physical store their own products

It is worth noting that the store itself is in the red and white color scheme. Currently, the stores can see the usual smartphone OnePlus One, as well as the version of the device, developed jointly with JBL.

According to some Chinese media, is only the beginning and in the near future OnePlus will open several stores. Perhaps, having conquered the Chinese market, the company of the “Middle Kingdom” will start to open stores in other countries.

Recall that the web recently, there were rumors about the next version of the smartphone OnePlus.

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While gamers will argue that it is better: Xbox One or PlayStation 4, a much more interesting way of entertainment – Oculus Rift is getting closer. The device itself is not placed on the market and use it can now only testers who continually share rave reviews, but it has already opened an online store application Oculus Share. Fans of video games will be able to get an application in the form of screenshots, videos and demos, as well as buy your favorite software. Far more useful would shop for developers who will use it not only to sell the results of their labors, but also to exchange experiences, opinions and ideas.

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