Chief Designer of Tesla Motors announced that work on the budget of an electric vehicle that will use the new platform, will begin in early 2014.

During the interview with the resource Gigaom Franz von Holzhausen said that the future rival BMW 3 Series, codenamed Blue Star, would look “more expressive” than the recipient of numerous awards for design electric Model S.

To describe the design of a new electric vehicle Tesla Motors, the chief designer of the company used the term couture, which, literally translated from French means “high sewing”, but could not explain what he meant by that. Perhaps he was referring to the fact that the design of Blue Star will be more outlandish compared to the Model S and Roadster.

Previously, co-founder and CEO of Tesla Motors Elon Musk has repeatedly reported that the cost of the budget electric Tesla Motors will be in the range of $ 30,000 – $ 35,000. Thus, the company is challenging not only the entry-level sedans BMW production or model Audi A4, but the more common vehicles, for example, Volkswagen Jetta.

Recall that for its new Model X crossover company Tesla Motors has chosen platform Model S. Thus, Model X employs about 60% parts Model S.

In an interview with PCMag Franz von Holzhausen said that the third generation car platform will reduce the cost of future electric vehicles.

Recall that at the moment all the resources thrown at Tesla Motors crossover Model X , which is due to start in 2014. According to preliminary data, the budget model will be commercially known as Model E and will be able to compete with the Chevrolet Volt with a power reserve of more than 300 km.

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