Head of Sony Kazuo Hirai continues the strategy division of corporation, highlighting subsidiaries and getting rid of unprofitable assets. By the autumn of 2015 it plans to allocate in a fully independent company business to produce cameras and audio equipment.

Sony has announced its intention to allocate a fully autonomous subsidiary business for the production of video cameras and audio equipment Video & Sound (brands Handycam and Walkman). Complete this procedure is scheduled for October 2015, according to an official statement.

After separation Video & Sound Corporation will focus on the production of CMOS-sensor cameras for party (unit Devices) and gaming products and network services (Games & Network Services) – where the company plans to come to grips with its customer base and service platform PlayStation PlayStation Network.

In addition, the priority areas selected business at Sony Pictures (here the company intends to achieve higher profitability of film production and increase competition in the market of TV content) and business Music (planned growth in the segment of streaming audio).

The new measures will help Sony, believes CEO Kazuo Hirai Corporation (Kazuo Hirai), go to the profit and achieve its growth over three years by 25 times.

In September 2014 Sony revised its outlook for the current fiscal year and nearly five times the expected loss is increased due to the poor condition of business for the production of smartphones. The current financial year (ending March 2015) will be the sixth year of unprofitable Sony for the past seven years.

Business release Walkman players will be allocated a separate company

To change this situation, Kazuo Hirai, who gets up at the helm of the corporation in 2012, began to share Sony and sell assets with low profitability. So in a separate subsidiary has been allocated for the production of a business TV Bravia, a unit for the production of personal computers Vaio was sold to a Japanese investment fund.

The report Sony says that the company intends to subsequently continue to allocate secondary destinations in individual companies, but about which areas in question was not specified. “We should not exclude the possibility of going out of business for the production of smart phones and TVs,” – said Hirai told Reuters.

Earlier speculation that Sony may leave the smartphone business has been. But the company has so far avoided making such clear statements. Recall that for 10 years, Sony makes mobile phones together with the Swedish Ericsson. After the expiration of cooperation in February 2012, Sony for 1.05 billion euros bought out partner missing and share with those under manufactures smartphones under its own brand.

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Sony has now expanded into a family of Walkman headphones with two new models WH series. However, these devices are very difficult to name just wireless headphones. In either configuration also includes a MP3-player and stereo speakers with support for xLoud and Virtual Phones. 

The older model NWZ-WH505 has 16 GB of internal flash memory type, while the NWZ-WH303 got only 4 GB, which is enough to store 1000 different tracks. The device supports codecs MP3, WMA, AAC-LC and Linear PCM.

According to the manufacturer, frequency response model NWZ-WH505 is from 5 to 25,000 Hz, and a sensitivity index reaches 105 dB. For a younger model similar characteristics stated on the level of 30 – 20 000 Hz and 107 dB, respectively. 

Nominal impedance Sony NWZ-WH505 is 40 ohms, and the model NWZ-WH303 – 30 ohms. On a fully charged battery when playing music, both models can work up to 20 hours.

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