At that time, as, like pancakes with pans, the assembly lines of Chinese companies flies more and more new models of smartphones, the A-brands continue to experience hard times. All indications are that the Japanese giant Sony is unlikely to present at the MWC March 2015 its long-awaited flagship.

Flagship smartphone Sony traditionally appeared on store shelves in late March. But this year something went wrong. The first bell became the December “leakage”: the media leaked correspondence employees, from which it followed that the Sony Xperia Z4 will be released only in May / November 2015. CES 2015 in the wake of this correspondence safely forgotten, inspired teaser Sony, have come to expect updates Xperia line in January.

In addition, total calm around worrying trends. Since the leaked correspondence did not have any leaks relating to the flagship.

And finally, last week, Sony confirmed that it is about to launch last year’s Xperia Z3 in magenta, which demonstrates the desire to refresh the model and draw attention to it, as to attract more it seems there is nothing.

Recall also that Sony is serious losses, and therefore in October was forced to lay off 1,000 employees. Today it was announced that the next wave of layoffs is coming – it is planned to cut another 1,000 people are employed in the mobile business. First of all affected employees from Europe and China. There are already, of course, to the flagship …

It is expected that the flagship Xperia Z4 will get a 64-bit, eight Qualcomm Snapdragon processor 810 with 2.8 GHz and Adreno 430 graphics accelerator, 4 GB of RAM and 32 GB of internal memory. The screen will grow to 5.5 inches, and its resolution is 2560h1440, but the other leak indicates the use of the display with a diagonal of 5.2 inches.

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This year, Sony has officially sold its own computer division VAIO, cut 5,000 employees and with a light heart to conquer the world on IT. Krasivennyh VAIO bought a Japanese corporation Japan Industrial Partners (JIP) and while not particularly demonstrated their ambitions, and laptops were only sold in the territory of Japan. But now it’s time to change everything.

If earlier, Sony VAIO brand produced only terribly beautiful personal computers, but now, when the good name of another company departed, which Sony has no influence, JIP decided to release under this logo even smartphones. The first copies will be released on the Japanese market in January. We may even be able to see them on the stands during the exhibition CES2015. It is known that they will be sold on the territory of Japan through local operators and, most likely, will refer to the middle price segment. That’s just it turns out that the logic collapses, which is built by Sony for years.

For the release of PC and laptop was invented brand VAIO. When the plates appeared, it was decided to create a separate name – Xperia. Under him go and tablets, and smartphones. And if JIP did indeed bring to market smartphones VAIO, this will lead to a conflict of interest. And as the brand is very loved by the Japanese for the consistently high quality, there is an option that Sony with their tablets and Xperia phones may lose market share.

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Everyone knows that Sony has recently changed its policy regarding the release of their devices, and now every six months we have seen the presentation of the company’s flagship devices. This year was no exception, even if you consider the fact that Sony, in connection with losses, intends to change its policy.

According to recent leaks that have come into our hands because of North Korea, which recently made ​​a hacker attack on the server Sony, the new flagship of the company – Sony Xperia Z4 – get slightly modified appearance instead of rounded frames we will see metal sharpened edges that shimmer beautifully to light in combination with a glass surface of the front and rear housing portions. It is worth noting that the new design is more suitable Z-series; yes, it has undergone significant changes are not so, but I feel the attention to detail – how polished corners framework, it looks really, really good. And what about the bulging glass, which is in harmony with the frame. We cannot say about the new rectangular power button: symbolic decision, because Sony for several years using a proprietary round button. In addition to the Z4, renderers are shown on smart watches and unknown smartphone, whose back cover is made of a soft-touch material.

All of these images are taken from a letter by Michael Linton, who is chief executive officer of Sony Pictures Entertainment. In addition, the letter was discussed and the advertising part of the project. Our colleagues from gizmodo found out that Sony wants to see Daniel Craig (James Bond) as a PR person Xperia Z4. Namely, we are talking about the film Spectre, which is scheduled for October next year. Bond will need to use the Z4 at the moment when he will be in the camera lens in close-up, during which Sony promises Craig $ 5 million.

Total advertising campaign will cost Sony Xperia Z4 in $ 28 million. This amount includes the cost of conventional advertising ($ 18 million), $ 5 million of Daniel and $ 5 million production costs.

Recall, according to the latest data, Xperia Z4 will get a 5.4-inch QHD-display, quad-core Snapdragon 805, 20.7-megapixel rear camera with an improved sensor and a 4.8-megapixel front with wide-angle lenses.

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What will the company do not only for the sake of creating high-quality advertising to sell their devices. Store Sony underwater has always put a bet on the water resistance of the line smartphone Xperia Z, so I decided to once again draw the attention of consumers on this advantage, having a unique advertising campaign.

As the resource androidauthority, Sony has opened in Dubai the world’s first store Sony underwater. Shop Xperia Aquatech is located at a depth of 4 meters, and in order to get there, it is necessary to carry out diving.

However, do not rush to buy a plane ticket. Unfortunately, the Japanese company has provided access to the store only a very limited range of visitors. In addition, the project will exist for three days.

To get to the underwater “counters”, visitors must first pass a short course on the use of underwater equipment. In addition, the path to the store customers will be accompanied by an experienced diver.

Of course, the whole idea of ​​not more than another marketing ploy, which should emphasize the capabilities of smartphones Sony. But anyway, this is one of the best ways to attract the public lately.

Sony has opened a store Sony underwater selling smartphones

The company Sony, which, along with Apple and Samsung is one of the leaders in sales of flagship smartphones, has opened a store Sony underwater.

The shop is located on the beach in Dubai and will soon be able to take all comers.

To get to it, you need to be specially trained. In the “hike” to the store customers will be accompanied by an experienced instructor, according to a blog Sony Xperia.

This marketing approach aims to highlight the capabilities of smartphones Sony, as the entrance to the store is only for a limited circle of people. Anyone will be able to visit the shop only for three days.

Store Sony underwater opened in Dubai underwater

A few months ago it became clear that Sony is planning to open a real dive shop smart to advertise their protected waters smartphones Xperia. Today, the store opened in Dubai.

Unfortunately, to get to him will be difficult. It will work only three days and will be open only for the winners of special events, media and VIP-persons. In addition, visitors will have to pass a compulsory course diving – shop is located at a depth of 4 meters under water.

Each visitor will be accompanied by a separate diving instructor. For Sony Xperia Z2 and Xperia Z3 company has developed special cases, as they are shipped to a much greater depth than can survive. In the shop there are some employees of corporation willing to demonstrate smartphone buyers.

In general, not the convenience store, but good advertising products Sony. Earlier, the company advertised its MP3-players, selling them in bottles with water.

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Not so long ago we told you some information about future updates from the Sony Xperia Z4. However, as has already been made in the field of mobile electronics devices around the expected always hovering many different rumors and leaks. Due to resource phonearena, we can learn more of what to expect from the Japanese company in the near future.

It is reported that Sony will introduce smartphones Sony Xperia Z4 and Z4 Ultra in January 2015 at CES, which will be held in the United States. As suggested earlier, the flagship smartphone will get 5.4-inch QHD-screen with improved display Triluminos.

In the leaked information about the characteristics of the Sony Xperia Z4

Previously it was assumed that the news from Sony will be equipped with the new processor from Qualcomm Snapdragon called 810, but according to the latest information in the Sony Xperia Z4 is a chip Snapdragon 805. This, in turn, is more like the truth, since the beginning of 2015 – it is quite early for the emergence of devices 810 processor.

The back of the camera, the new product will have a matrix with a resolution of 20.7 megapixels, but it will be equipped with an improved sensor, which will provide better pictures. The front camera will have a 4.8-megapixel sensor and a wide-angle optics.

Most likely, Sony Xperia Z4 will have in its arsenal 4 gigabytes of RAM, as the processor and the new Android Lollipop allows you to set a smartphone is the amount of memory. So much “RAM”, it may be redundant to current tasks, but will take a little time and the amount of 4 gigabytes becomes the norm for Android-devices.

It is worth noting that the design of the smartphone hardly undergo changes as the company Sony holds its own style when creating mobile gadgets.

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We have a lot of time discussing the pros and cons range of new products from the company Sony, which includes the device Xperia Z3, Z3 Compact, Z3 Tablet and Z3 Tablet Compact. However, despite the recent release of devices in the network have already started to appear the rumors about their new versions Sony Xperia Z4, which presumably can be expected early next year. But let’s go in order.

Let’s start with the flagship device Sony Xperia Z4. According to some, a smartphone should be supported wireless Qi, and also lose the connector under the card. It is also worth noting that the company Sony plans to abandon the plugs on the device connector; however Moisture will still implemented on standard IP68.

All that we know about the devices Sony Xperia Z4

From the characteristics of the gadget is worth noting the presence of a 64-bit processor Snapdragon 810, 4GB of RAM and 32 GB of permanent storage.

Enlarged version of the flagship smartphone should become Xperia Z4 Ultra, which will get a 6.4-inch screen with a resolution of QHD.

Younger flagship Sony Xperia Z4 Compact should get a screen with a diagonal of 4.6 inches, like Z3 Compact, but its resolution is to grow up to 1920 by 1080 pixels, the resource phonearena. Thus, the smartphone will increase pixel density, and hence clarity.

Besides smartphones, the network has information about the next version of the tablet from Sony . Xperia Tablet Z4 gets a 10.1-inch screen with a resolution of 2560 by 1440, although there are rumors that the Japanese company is working on a 10-inch matrix with a resolution of 3840 to 2160 points. The insides of the tablet will be similar to Sony Xperia Z4 and will consist of 810 Snapdragon processor and 4 GB of RAM.

All this is only preliminary information Sony Xperia Z4, and how it is authentic, we learn only in the following year.

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Not so long ago we wrote about the fact that the company Sony has added several improvements to the screen of the new smartphone Sony Xperia Z3, which were designed to improve the battery life of the device without compromising image quality. Well, the picture quality is really good, but what about autonomy? Thanks to colleagues from the resource phonearena we can say that the Japanese company and in this criterion has been achieved excellent performance.

It is reported that in a trial comparing the battery life Sony Xperia Z3 and Z3 Compact c other devices in its class. Experts have developed their own script, which produced the same criteria assessment autonomy gadgets.

As a result, the smartphone Sony Xperia Z3 able to work 9:00 29 minutes, which was a record figure of competitors. It is worth noting that he has even overtaken some smart phones, battery capacity that exceeds the capacity of one-third of its battery.

Sony Xperia Z3 Compact also did not disappoint specialists. With its 2,600 mAh battery, he was able to work 14 hours 44 minutes, which is an excellent indicator for a portable device. In this segment, devices such indicators can boast some smartphones from Lenovo, which have a 4000 mAh battery. However, I think everyone will agree that we should not even compare the performance of new products from Sony and devices from Lenovo.

Based on the test results, we can say with certainty that the Japanese company has taken the right path and did not chase the 2K-screens and other “chips”, which consume a lot of energy. In turn, experts Sony focused on the autonomy of the device, which, in my opinion, at the moment is more important than a huge number of pixels on the screen.

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Hobby photographing themselves on the front camera phone in the media have already equated to mental disorder (quietly, news was a farce), but the trend selfie do under a variety of circumstances, is still gaining momentum. Cunning vendors time to respond to the trend, it is not surprising that the 0.3-megapixel PV modules become part of history, and in modern smartphones camera to shoot video chatters no worse (and in some cases even better) than the basic. Look at the Android -device, which could not be better illustrated by the new fashion.

Yesterday, the representative of the first echelon, the Japanese company Sony, teased his fans in the official twitter-account message “See selfie in a whole new light” (See your # selfies in a whole new light). If no leakage from Weibo, perhaps hidden meaning of this message would have remained unclear, but “spy” photos left no doubt: the vendor prepares smartphone with frontal flash. The device is now officially represented: Xperia C3 allow their owners taking pictures of themselves around the clock – in the darkness of night and the light of day on the 5-megapixel camera located above the screen.

Target Audience gadget – a girl. Stuffing at C3 is not the flagship (1.2 GHz Snapdragon processor 400, 1 GB RAM and 8 GB of internal storage, albeit with the possibility of expanding Micro-SD, “budget” resolution 5.5-inch display – 720p, 2500 mAh battery , the main camera is 8 megapixels), but for the fair sex, who play only in a puzzle like “Maleficent” (such as, believe me, the majority), the performance of Snapdragon 805 is not needed, so why pay more? Especially Japanese novelty offered to date this year mint color (and even in black and white), there is support for 4G, 2 slots for SIM-cards.

Zest C3 – front camera – has a number of software “amenities” like the preset filters to retouch portrait in real time (you can even add a glare in the eyes).

The device can not be called a compact (156 x 78,5 mm), but its thickness is only 7.6 mm. Weighs 150 grams Xperia C3.

In China, stylish and thin device will go on sale next month, and the world will be held later release. On the most important, the price of a smartphone, Sony yet silent.

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On the side of those who complain about too big phones , still Sony: unlike competitors concept of “mini flagship” vendor calls not budget device with a small screen and productive modern smartphone. After a successful (at least at home) Z1 Compact , according to “leak” appears smaller version yet unannounced Sony Xperia Z3 Compact.

In Japanese companies still operate minimalistic design devices Z line style OmniBalance. At least the front part of smartphones, depicted in “spy photos”, compact and full-size Sony Xperia Z3 Compact “in the face”, slightly different from their ancestors. Is that the framework in favor of a trend that was asked of LG Electronics, have become noticeably narrower.

Specifications Sony Xperia Z3 Compact

Of what specifications will boast another mini kind of flagship Z, developer DooMLoRD said in his twitter account. If you take him at his word – Japanese smartphone will be equipped with 4.5-inch HD-display, 4-core Snapdragon 801 processor with a clock frequency of 2.5 GHz and Adreno 330 graphics processor, 2 GB of RAM and a pair of cameras: the main matrix size is 20 , 7 megapixels, and the front – 2.1 Mn. Is a small (by modern standards) gadget on Android 4.4.2 KitKat.

Commenting on the timing devices present new family Z colleagues AndroidAuthority called the beginning of September, when the Berlin IFA exhibition will be held in 2014. Worth noting that this event is expected emergence of another flagship smartphone from A-brand premium F Galaxy.

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Thickness of the device, as the width of the lateral frames – this is one of those indicators that manufacturers seek to reduce, not increase. And it gives a certain charm gadgets. And Sony, apparently, this is well understood.

The company introduced its new smartphone – Sony Xperia T3, which she hopes will become a new hit.

The device will be running Android 4.4 KitKat, and his heart will make quad-core processor from Snapdragon processor with a frequency of 1.4 GHz with 1 GB of RAM to boot. Smartphone will have 8 GB of internal storage and support for memory cards up to 32 GB. Not the least important place is occupied by a 5.3-inch screen is not very high for a resolution of 720p (277 ppi). Moreover, the gadget is equipped with 8 megapixel camera with a sensor Exmor RS and optical stabilization, which is assured in the company will provide high-quality images in any lighting condition. Responsible for autonomy battery 2500 mAh battery, which should provide work for 688 hours in standby mode.

But these, in general, the average characteristics – not yet the main feature of a smartphone. Thickness Xperia T3 is only 7 mm, which makes it almost the thinnest smartphone in the world, and weighs just 148 grams. To emphasize the beauty trends, Sony turned to renowned German photographer Benjamin Kaufmann, whose works adorn and this note.

Global launch Xperia T3 already appointed at the end of July, but the price, unfortunately, are not reported.

What do you say, interesting smartphone?

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